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Show Results For
- All HBS Web
(1,225)
- People (5)
- News (444)
- Research (533)
- Events (5)
- Multimedia (17)
- Faculty Publications (167)
- 03 Oct 2022
- Research & Ideas
Why a Failed Startup Might Be Good for Your Career After All
failure is stigmatized, the quintessential example is Japan. Japan has a very, very tiny entrepreneurial ecosystem.” Second, the message that a startup failure can provide worthwhile experience for entrepreneurs is a valuable lesson for... View Details
Keywords: by Sean Silverthorne
- 11 Aug 2022
- Research & Ideas
When Parents Tell Kids to ‘Work Hard,’ Do They Send the Wrong Message?
suggests that those messages may have an unintended consequence, making people believe that someone who isn’t succeeding isn’t bothering to try. And those perceptions can perpetuate inequality in society. "How do all of these lessons... View Details
- January 2019
- Case
Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case
By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the terms of the Nestlé acquisition, each of the purchased... View Details
Keywords: Brand Equity; Marketing; Market Research; Qualitative Research; Marketing Communication; Customer Satisfaction; Brands and Branding; Consumer Behavior; Marketing Communications; Marketing Strategy; Food and Beverage Industry; United States; North America; Italy
Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case." Harvard Business School Case 519-061, January 2019.
- 08 Mar 2016
- First Look
March 8, 2016
March 2016 Harvard Business Review Lean Strategy By: Collis, David J. Abstract—Strategy and entrepreneurship are often seen as polar opposites. Yet the two desperately need each other: strategy without entrepreneurship is central planning; entrepreneurship without... View Details
Keywords: Sean Silverthorne
- January – February 2012
- Article
How Managers Use Multiple Media: Discrepant Events, Power, and Timing in Redundant Communication
By: Paul Leonardi, Tsedal Neeley and Elizabeth M. Gerber
Several recent studies have found that managers engage in redundant communication; that is, they send the same message to the same recipient through two or more unique media sequentially. Given how busy most managers are, and how much information their subordinates... View Details
Keywords: Communication; Media; Information; Groups and Teams; Projects; Management Style; Power and Influence; Motivation and Incentives; Technology
Leonardi, Paul, Tsedal Neeley, and Elizabeth M. Gerber. "How Managers Use Multiple Media: Discrepant Events, Power, and Timing in Redundant Communication." Organization Science 23, no. 1 (January–February 2012): 98–117.
Change Through Persuasion
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Faced with the need for a massive change, most managers respond predictably. They revamp the... View Details
- January 1987
- Article
Posterior Implementability in a Two-person Decision Problem
By: Jerry R. Green and Jean-Jacques Laffont
When a decision rule is implemented using a Bayesian incentive compatible mechanism in which the messages are publicly observable, the players' information is augmented by their observation of each others' strategies. In this paper we study the set of Bayesian... View Details
Green, Jerry R., and Jean-Jacques Laffont. "Posterior Implementability in a Two-person Decision Problem." Econometrica 55, no. 1 (January 1987): 69–94.
- 10 Oct 2023
- Research & Ideas
In Empowering Black Voters, Did a Landmark Law Stir White Angst?
One way may be to develop messaging that makes clear that laws enforcing Constitutional rights for one disenfranchised group don’t take away from those who have been able to exercise them all along. “Perhaps one needs to emphasize the... View Details
Keywords: by Rachel Layne
- 31 Oct 2023
- Research & Ideas
Beyond the 'Business Case' in DEI: 6 Steps Toward Meaningful Change
you’ve just discovered your Step No. 1. Another great source of qualitative data? Listen to employees from underrepresented groups. 3. Create an action plan. Once you and your leaders have identified internal systems and messaging that... View Details
- February 2016 (Revised March 2017)
- Case
Regulating Radio in the Age of Broadcasting
By: David Moss, Marc Campasano and Colin Donovan
When the Titanic tragically sank on April 15, 1912, potentially life-saving help was delayed as a result of failures in radio communication. In part as a result, Congress moved swiftly to regulate radio, passing the Radio Act of 1912 four months later. Although at... View Details
Keywords: Radio; Regulation; Communication Technology; Government Legislation; History; Media and Broadcasting Industry; United States
Moss, David, Marc Campasano, and Colin Donovan. "Regulating Radio in the Age of Broadcasting." Harvard Business School Case 716-043, February 2016. (Revised March 2017.)
- 27 Sep 2018
- Research & Ideas
Religion in the Workplace: What Managers Need to Know
their same-sex wedding reception because it would communicate a message that contradicted his Christian convictions. Phillips, who had previously turned away requests for cakes to celebrate Halloween, lewd bachelor parties, and divorce... View Details
- 27 Feb 2024
- Research & Ideas
Why Companies Should Share Their DEI Data (Even When It’s Unflattering)
workforce is, says a recent paper by Harvard Business School researchers. Even when a company’s numbers aren’t ideal, their transparency sends the message that they’re trying to change, the HBS authors write. “There’s definitely a... View Details
Keywords: by Shalene Gupta
- July 2023
- Article
So, Who Likes You? Evidence from a Randomized Field Experiment
By: Ravi Bapna, Edward McFowland III, Probal Mojumder, Jui Ramaprasad and Akhmed Umyarov
With one-third of marriages in the United States beginning online, online dating platforms have become important curators of the modern social fabric. Prior work on online dating has elicited two critical frictions in the heterosexual dating market. Women, governed by... View Details
Keywords: Online Dating; Internet and the Web; Analytics and Data Science; Gender; Emotions; Social and Collaborative Networks
Bapna, Ravi, Edward McFowland III, Probal Mojumder, Jui Ramaprasad, and Akhmed Umyarov. "So, Who Likes You? Evidence from a Randomized Field Experiment." Management Science 69, no. 7 (July 2023): 3939–3957.
- June 2020
- Teaching Note
Understanding the Brand Equity of Nestlé Crunch Bar
By: Jill Avery and Gerald Zaltman
Teaching Note for HBS Case Nos. 519-061 and 519-062. In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of twenty of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the... View Details
- September 2024
- Case
Eat App: Building and Monetizing an End-to-End Dining Experience Solution
By: Elie Ofek and Ahmed Dahawy
Founded in 2015 in Bahrain, Eat App was an up-and-coming player in the global restaurant management software business. In early 2024, having shifted to a product-led growth strategy, the company’s co-founders faced a host of decisions that could greatly impact their... View Details
Keywords: Price; Growth and Development Strategy; Product Marketing; Negotiation Deal; Internet and the Web; Value Creation; Profit; Revenue; Applications and Software; Product; Food and Beverage Industry; Technology Industry; Bahrain; United Arab Emirates; Abu Dhabi; Dubai
Ofek, Elie, and Ahmed Dahawy. "Eat App: Building and Monetizing an End-to-End Dining Experience Solution." Harvard Business School Case 525-019, September 2024.
- 02 Sep 2015
- What Do You Think?
What's Wrong With Amazon’s Low-Retention HR Strategy?
employer. That’s the general message that comes through in responses to this month’s column. Some respondents suggested that it is only natural to find different strategies depending on the nature of the business. As Himanshu Pant pointed... View Details
- 17 Jan 2023
- In Practice
8 Trends to Watch in 2023
As 2023 begins, businesses and employees face an uncertain economy and labor market, as the twin dilemmas of inflation and interest rates weigh on forecasts. Harvard Business School faculty share the top trends that they believe will shape the workplace and markets... View Details
Keywords: by Avery Forman
- 30 May 2024
- Research & Ideas
Racial Bias Might Be Infecting Patient Portals. Can AI Help?
Patients and physicians increasingly turned to digital platforms, like patient portal messaging, when COVID-19 made contact risky, but a new study of how providers managed the messaging surge suggests an uncomfortable downside: What if... View Details
- 08 Aug 2022
- HBS Case
Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS
also consider adopting to grow their customer base: Express a social conscience. From the get-go, BTS produced songs that commented on social issues and had a consistent message of self-love. The first three albums delved into the trials... View Details
- 18 May 2022
- Research & Ideas
Are Banks the ‘Bad Guys’? Overdraft Fees Are Crushing Low-Income Customers
high-to-low reordering saw overdraft revenue decline by $1.3 billion per year, which has translated into $330 in savings per customer, the researchers estimate. "The message is, 'Check your individual bank and look at the fees, and make... View Details