Publications

April 2002 (Revised June 2003)
Case

News Corporation

By: Bharat N. Anand and Kate Attea

In 2001, News Corp. is the smallest of the major media and entertainment conglomerates, but it has the broadest global presence. In an effort to establish a major distribution presence in the United States, News Corp. had looked to acquire DirecTV, the largest U.S.... View Details

Keywords: Acquisition; Business Conglomerates; Globalization; Distribution; Organizational Culture; Family Ownership; Competition; Consolidation; Corporate Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States; Australia

06 Mar 2006
Research & Ideas

Winners and Losers at the Olympics

There's much more at stake in the Olympics than medals. Giant corporations are eager to tie huge marketing and advertising campaigns to the Olympic rings and ideals. NBC spent more than $600 million to win... View Details

Keywords: Re: Stephen A. Greyser; Consumer Products; Entertainment & Recreation; Sports

March 2016 (Revised May 2018)
Case

ASOS PLC

By: John R. Wells and Gabriel Ellsworth

Launched in 2000, ASOS was one of the world’s largest online fashion specialists in 2018. Focusing on young consumers aged 16–25 years, the company offered over 85,000 items on its websites, many times more than the largest fashion stores, and added several thousand... View Details

Keywords: ASOS; AsSeenOnScreen; Online Fashion; Online Apparel; Nick Beighton; Nick Robertson; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Social Media; Marketplaces; Shipping; Advertising; Digital Marketing; Business Growth and Maturation; Business Model; Business Startups; For-Profit Firms; Customer Focus and Relationships; Age; Gender; Currency Exchange Rate; Profit; Revenue; Geography; Geographic Scope; Global Range; Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Business History; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Growth Management; Management Succession; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Positioning; Social Marketing; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Public Ownership; Problems and Challenges; Strategy; Adaptation; Business Strategy; Competition; Competitive Strategy; Corporate Strategy; Expansion; Vertical Integration; Segmentation; Internet and the Web; Mobile and Wireless Technology; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United Kingdom; England; London

25 Apr 2023
Op-Ed

How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model

Two China-based retail platforms, SHEIN and Temu, are getting a huge amount of attention in the fashion industry these days. I believe that the significance of these platforms goes way beyond the ability to... View Details

Keywords: by John Deighton; Fashion; Retail; Consumer Products

September 1994 (Revised December 1995)
Case

STAR TV (B and C Condensed)

By: J. Peter Williamson, Michael Y. Yoshino and Henry Lawrence

Keywords: Media and Broadcasting Industry

Find at Harvard

17 Oct 2017
First Look

First Look at New Research and Ideas, October 17, 2017

Digital Agility: The Impact of Software Portfolio Architecture on IT System Evolution By: MacCormack, Alan, Robert Lagerström, Martin Mocker, and Carliss Y. Baldwin Abstract—The modern industrial firm... View Details

Keywords: Sean Silverthorne

Career Coach

Brent Brown

Brent (HBS '02) has experience in private equity/venture capital, investment banking, and real estate, consumer products and digital media View Details

Keywords: Education; Entrepreneurship; Commercial Banking; Financial Services (All); Investment Banking; Financial Services (All); Investment Management; Financial Services (All); Private Equity; Financial Services (All); Venture Capital; Financial Services (All); Real Estate; Retail; Sports; Clean Technology; Energy; Telecommunications; Technology

March 2017 (Revised September 2017)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells and Carole A. Winkler

In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the United States in November 2016 had triggered a national storm of protests, and many attributed Trump’s victory to... View Details

Research Summary

Overview

By: Jeffrey F. Rayport

Rayport focuses his teaching and research on launching and scaling technology ventures, with emphasis on digital media, e-commerce, and multi-channel retail. View Details

December 1982 (Revised April 1986)
Case

Zenith and the Color Television Fight

By: David B. Yoffie

Keywords: Corporate Strategy; Media and Broadcasting Industry; Media and Broadcasting Industry

Find at Harvard

07 Apr 2020
Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

consumers; 71 percent of those surveyed promised that brands and companies that placed their profits before people during the crisis would lose their trust forever. How can brands help during a crisis? Educate the public by transforming... View Details

Keywords: by Jill Avery and Richard Edelman

April 2004 (Revised September 2006)
Teaching Note

XM Satellite Radio (A) and (B) TN

By: David B. Godes and Elie Ofek

Teaching Note to (9-504-009) and (9-504-065). View Details

Keywords: Media and Broadcasting Industry

15 Jun 2021
News

June 2021 Books and Podcasts

Life of Significance By Warwick Fairfax (MBA 1987) Mount Tabor Media In Crucible Leadership, author and leadership advisor Warwick Fairfax shares the power of embracing the crucible moments: those past... View Details

Keywords: Margie Kelley; Publishing Industries (except Internet); Publishing Industries (except Internet)

12 Dec 2017
First Look

New Research and Ideas, December 12, 2017

battles.” Grupo Clarín was one of the preeminent media companies in Argentina, with leading newspapers, cable television and Internet services, and View Details

Keywords: Sean Silverthorne

25 Aug 2010
News

Games, Parties, Pranks, and Celebrations

(sent in by class-notes secretaries) Games 1972J. Section A started our bingo game in the second term of our first year (1971). Cards had the names of roughly a third of the class (24 of 75) on them (5 each for B, I, G, and O View Details

Keywords: Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries

May 2018 (Revised February 2019)
Case

The Powers That Be (Internet Edition): Google, Apple, Facebook, Amazon, and Microsoft

By: Jeffrey F. Rayport, Julia Kelley and Nathaniel Schwalb

As of early 2018, five U.S. technology companies—Google, Apple, Facebook, Amazon, and Microsoft—were among the largest companies in the world. Similarly, three Chinese technology firms—Baidu, Alibaba, and Tencent, or BAT—had emerged as global players due in part to the... View Details

Keywords: Internet and the Web; Business Ventures; Customers; Analytics and Data Science; Safety; Corporate Strategy; Competitive Strategy; Technology Industry

01 Aug 1998
News

Spring Reunions: Milestones and Memories

reunion this year because "faith and meaning are about connections. And the connections I made with my B-School classmates are just about the most real I've ever made." Jeremy E. Verba (MBA '93) Jeremy Verba... View Details

Keywords: Eileen K. McCluskey

January 2017 (Revised December 2017)
Case

Carmichael Roberts: To Create a Private Equity Firm?

By: Steven Rogers and Kenneth J. Cooper

Carmichael Roberts, a rare African-American venture capitalist, considered leaving his general partnership in a private equity firm near Boston and setting up his own in 2015. He weighed whether the timing was right, with the economy still not fully recovered from the... View Details