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  • 07 Oct 2014
  • First Look

First Look: October 7

http://hbr.org/product/Google-Inc--in-2014/an/915004-PDF-ENG Harvard Business School Case 714-520 Investing in Online Marketplaces Simon Rothman had recently been promoted from executive-in-residence to partner at esteemed venture capital... View Details
Keywords: Sean Silverthorne
  • 26 Sep 2024
  • HBS Seminar

Garrett Van Ryzin, Columbia & Amazon

  • 03 Dec 2014
  • HBS Seminar

Ginger Jin, University of Maryland

  • 25 Apr 2023
  • Op-Ed

How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model

Marketplace was difficult for the small factories in mainland China because many knew little of fast-changing American consumer fashion tastes. SHEIN came to the rescue. SHEIN, which had never sold products in China, began to make its... View Details
Keywords: by John Deighton; Fashion; Retail; Consumer Products
  • November 2018
  • Case

The Bundesliga in the U.S.

By: Stephen A. Greyser, Sascha L. Schmidt and Florian Holzmayer
The Bundesliga, Germany’s premier football (soccer) league, is assessing its global broadcast and marketing strategy, with special focus on the very lucrative but highly competitive U.S. market. Its CEO Christian Seifert believed that a strong international position... View Details
Keywords: Media; Sports; Global Strategy; Marketing Strategy; Competitive Strategy; Media and Broadcasting Industry; Sports Industry; United States
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  • March 2018
  • Case

Lufax: FinTech and the Transformation of Wealth Management in China

By: Christopher J. Malloy, Lauren H. Cohen and Anthony K. Woo
This case examines the rise and competitive positioning of Lufax, an online marketplace headquartered in Shanghai, China, and a pioneer in the origination and trading of financial assets. The company had grown at a remarkable rate, and was awarded “Trading Platform of... View Details
Keywords: Asset Management; Internet and the Web; Competitive Strategy; Situation or Environment; Product Positioning; Financial Services Industry; China
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  • 2017
  • Book

Global Marketing Management: A Casebook

By: John A. Quelch

During the last quarter century, international business was shaken by a revolution in global competition unlike any previously experienced. As companies move through the twenty-first century, they need to be aware of the range of powerful, dynamic, and often... View Details

Keywords: Marketing; Management; Globalization; Competitive Strategy
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  • October 2023 (Revised February 2024)
  • Case

Bizongo and e-B2B in India

By: Álvaro Rodríguez Arregui and Radhika Kak
Bizongo, an Indian e-B2B platform was co-founded by three college graduates in 2015 with the goal of creating the "Alibaba of India" when the B2B e-commerce landscape was practically non-existent. The founders saw a significant opportunity in connecting mid-sized... View Details
Keywords: Business Startups; Decision Choices and Conditions; Entrepreneurship; Digital Platforms; E-commerce; Business Strategy; India
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  • Program

Aligning Strategy and Sales

marketplace Expand your personal and professional network Extend your network by living and working with accomplished executives from various backgrounds, industries, and countries across the globe Build relationships with a diverse group... View Details
  • 2013
  • Working Paper

How Do Risk Managers Become Influential? A Field Study in Two Financial Institutions

By: Matthew Hall, Anette Mikes and Yuval Millo
This paper, based on a five-year longitudinal study at two UK-based banks, documents and analyzes the practices used by risk managers as they aim to gather and establish influence in their organizations. Specifically, we examine how influence-seeking risk managers (1)... View Details
Keywords: Experience and Expertise; Decision Making; Risk Management; Strategic Planning; Power and Influence; Business Strategy; Banking Industry
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  • March 2022 (Revised July 2022)
  • Teaching Note

Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences

By: Jill Avery
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details
Keywords: Brand Management; Virtual Reality; Augmented Reality; B2B; E-commerce; Technology Platform; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Digital Marketing; Internet and the Web; Growth Management; Customer Relationship Management; Customer Value and Value Chain; Social Media; Applications and Software; Digital Platforms; Advertising Industry; United States
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  • 14 Aug 2014
  • Working Paper Summaries

The State of Small Business Lending: Credit Access During the Recovery and How Technology May Change the Game

Keywords: by Karen Mills & Brayden McCarthy; Banking; Financial Services
  • 2017
  • Working Paper

Digital Agility: The Impact of Software Portfolio Architecture on IT System Evolution

By: Alan MacCormack, Robert Lagerström, Martin Mocker and Carliss Y. Baldwin
The modern industrial firm increasingly relies on software to support its competitive position. However, the uncertain and dynamic nature of today’s global marketplace dictates that this software be continually evolved and adapted to meet new business challenges. This... View Details
Keywords: Information Systems; Software; Architecture; Modularity; Agility; Coupling; Applications and Software; Design; Decisions; Performance
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  • November–December 2010
  • Article

A Method for Defining Value in Healthcare Using Cancer Care as a Model

By: Thomas W. Feeley, Heidi Albright, Ronald Walters and Thomas W. Burke
Value-based healthcare delivery is being discussed in a variety of healthcare forums. This concept is of great importance in the reform of the US healthcare delivery system. Defining and applying the principles of value-based competition in healthcare delivery models... View Details
Keywords: Value Creation; Cancer Care In The U.S.; Healthcare; Health; Management; Measurement and Metrics; Health Industry; North and Central America
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  • Web

Marketing - Faculty & Research

Publications In the News 24 Jun 2025 Wall Street Journal Can You Really Have a Romantic Relationship With AI? Re: Julian De Freitas 20 Jun 2025 Marketplace Companies Are Reconsidering How Much They Want to Spend on Consulting Re: Sunil... View Details
  • April 2023
  • Article

Perceptions Related to Engaging in Non-driving Activities in an Automated Vehicle While Commuting: A Text Mining Approach

By: Yilun Xing, Linda Ng Boyle, Raffaella Sadun, John D. Lee, Orit Shaer and Andrew Kun
Automated vehicles (AVs) offer human operators the opportunity to participate in non-driving activities while on the move. In this study, we examined and compared drivers' perception of non-driving activities in two driving modes: highly AVs in the future and current... View Details
Keywords: Perception; Behavior; Surveys; Auto Industry
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  • 13 Jul 2016
  • HBS Case

How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers

quality service and then do the marketing for you,” says Teixeira. Etsy also pursued a decidedly non-scalable strategy in finding the right eggs with which to launch its business. The platform, which serves as an online marketplace for... View Details
Keywords: by Michael Blanding; Retail; Service; Transportation
  • 05 Sep 2023
  • Book

Thriving After Failing: How to Turn Your Setbacks Into Triumphs

to take a deep breath and be OK with not being perfect.” In today’s fast-paced business environment, however, those old evolutionarily adaptive habits don’t apply. “The marketplace has never been more uncertain and full of... View Details
Keywords: by Michael Blanding

    Don't Just Survive - Thrive: Leading Innovations in Good Times and Bad

    Battered by contracting markets and frozen credit, many businesses today are fighting for survival. Indeed, the current global financial crisis provides a mandate for restructuring. But survival is not the end goal. In fact, cost cutting and restructuring are simply... View Details
    • Web

    Interviews - Creating Emerging Markets

    Industries (Diversified) “Being able to be flexible is good, because conditions in the marketplace change—continuously. You have to keep up with those conditions.” Download Transcript Saudi Arabia Adib AlZamil Chief Executive Officer,... View Details