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- Faculty Publications (127)
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- All HBS Web (555)
- Faculty Publications (127)
- 24 Sep 2018
- Blog Post
Working to Keep Pirates At-Bay: My Summer in Cyber Security
received from early adopters. My work started as an internship position in business development, where I began developing new collateral materials to boost our marketing and selling activities. However, over time, the CEO, an HBS alumnus,... View Details
Keywords: Entrepreneurship
- Web
Buy Now, Pay Later: Credit, Information, and the Courts
HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the Market Economy: The Rise of... View Details
- 03 Oct 2024
- Blog Post
Van den Ende Rozen
a plant to grow a new flower. The total capacity of the 4.5-hectare greenhouse is 400 roses/m² per year. The growers use a mix of extensive experience and technology to efficiently grow a high-quality product. Throughout the greenhouse,... View Details
- 12 Jul 2011
- News
Phone Fun
experience at Unilever, McKinsey, and WPP. In addition to his view that marketing is “the most fun area of business,” Braterman says he was drawn to the field because marketing professionals’ focus on... View Details
- 04 Sep 2019
- News
Case Study: Up in the Air
process and convince companies to consider the human cloud? The Answers: Seems like a good mix of broad PR and market education, together with high-value customer selling, will be required. The incubators... View Details
- 11 May 2011
- News
In a Good Place
Gehrke (MBA ’73) presides over this weekly happening or, as she describes it, this “mini-laboratory for budding entrepreneurs.” The businesses in question aren’t of a high-tech nature, however: GreenFlea is an indoor-outdoor market that... View Details
- 19 Jun 2014
- Blog Post
Exploring the World of Retail as an Intern at Walmart
marketing would be fun, while other days I wanted to stay closer to my strategy background. I knew I wanted some blend of strategic thinking and quantitative analysis. As a result, I opted to apply to a variety of roles at large retailers... View Details
- Web
Judging | New Venture Competition
It will provide feedback to participants and narrow the pool of contestants to a group of semi-finalists. Semi-Final & Final Round These two rounds are based on the executive summary and live presentation to a mix of philanthropists,... View Details
- Profile
Sebastien D'Incau
Chances are (metaphorically speaking), Sebastien D'Incau has been in your home. As a marketing strategist and planner with Procter & Gamble, Sebastien worked on a number or products familiar to consumers worldwide, including the... View Details
- 04 Sep 2019
- News
Putting the Game Within Reach
Fan Experience “New mixed reality integrations, sports betting, and gamified experiences are changing the way that fans are consuming sports. We are already seeing this with immersive media, particularly in the interactivity that is... View Details
- 01 Sep 2012
- News
Who Owns Yoga?
Annelena Lobb, Deshpandé examines the paths of two successful yoga teachers, each with a different approach to practicing and marketing the ancient discipline of yoga. There’s Bikram Choudhury, the founder of Bikram Yoga in America, who... View Details
- 01 Dec 2010
- News
Do Good: Eat Chocolate
even more fundamental reason: “I have a deep connection with candy,” she adds with a laugh. The company’s current product mix features dark chocolate–covered cacao nibs (intense little hits that weigh in at one to two calories each) and... View Details
Keywords: Julia Hanna; candy; chocolate; Crop Production; Agriculture; Food Manufacturing; Manufacturing
- 05 Jan 2009
- Research & Ideas
Most Popular Articles and Working Papers 2008
marketing resources is particularly difficult because decisions need to be made at many different levels—across countries, products, marketing mix elements, and different... View Details
Keywords: by Staff
- 06 Oct 2009
- First Look
First Look: October 6
PublicationsDoes Foreign Direct Investment Promote Growth? Exploring the Role of Financial Markets on Linkages Authors:Laura Alfaro, Sebnem Kalemli-Ozcan, Areendam Chanda, and Selin Sayek Publication:Journal of Development Economic... View Details
Keywords: Martha Lagace
- 01 Jun 2018
- News
Up by the Roots
intent on what Gotsch and her colleague, a senior capital markets consultant at Accenture, had to say—or more precisely, what they had come to ask: Where, exactly, do you look for new and innovative financial technology? The response was... View Details
- Web
Real Estate Private Equity - Course Catalog
HBS Course Catalog Real Estate Private Equity Course Number 1484 Senior Lecturer Nori Gerardo Lietz Spring; Q3Q4; 3.0 credits 27 Sessions Project Career Focus This course is intended for any student interested in a career in private View Details
- 28 May 2019
- News
Case Study: Building the Base
potential subscribers,” he says. The Question: News Bling has been focused on growing its audience, believing it would need to reach at least 50,000 to confirm market fit. Without any paid advertising, the subscriber base has reached... View Details
- 08 Aug 2006
- First Look
First Look: August 8, 2006
case. This paper, in contrast, reports an experiment designed to meaningfully pose the question: "How good an approximation does a theory provide on average?" Even in the simplest class of two-person constant sum games there is View Details
Keywords: Sean Silverthorne
- Profile
Michelle Giguere
In high school, Michelle Giguere, "fell" into the Gap and never left, working part-time at the apparel retailer throughout college and returning full-time after graduation. "I loved the mix of fashion with the energy of... View Details
- 01 Sep 2004
- News
Joe Toplyn (MBA 1979)
and I started to learn what it takes to manage an unwieldy production process and to please the fickle consumer. Business school made sense to me because I liked to hatch ideas and make them happen. After HBS I went to work in consumer packaged goods View Details