Market Research - Publications - Faculty & Research

29 May 2009
Research Event

Business Summit: Introduction to the Future of Market Capitalism

research project exploring the views of global business leaders and HBS faculty on what might threaten the world's economic progress. The spread of market capitalism around the world over the past 100 years... View Details

Keywords: Re: Joseph L. Bower

22 Aug 2024
Research & Ideas

Reading the Financial Crisis Warning Signs: Credit Markets and the 'Red-Zone'

clarity. “Financial crises come out of periods of overheated credit markets.” Rachel Layne: Part of your research with HBS Professor Samuel Hanson explores market behavior, including examining the origin of... View Details

Keywords: by Rachel Layne; Banking

17 Oct 2017
First Look

First Look at New Research and Ideas, October 17, 2017

by radio stations improves their capability to respond to entry by TV stations. Our research builds on and extends literatures on platforms and learning-by-doing and offers practical implications for managers in two-sided View Details

Keywords: Sean Silverthorne

1 Oct 1990
Conference Presentation

One Mega and Seven Basic Principles for Consumer Research

By: G. Zaltman

Keywords: Research; Demand and Consumers

Citation

29 Apr 2013
Research & Ideas

Diagnosing the ‘Flutie Effect’ on College Marketing

Assistant Professor of marketing Doug J. Chung. Oddly, little academic research has been done on the subject. And even some BC administrators would rather credit educational excellence than a gridiron... View Details

Keywords: by Sean Silverthorne; Education; Advertising; Sports

18 Jul 2017
First Look

First Look at New Research and Ideas, July 18, 2017

is to suggest a (preliminary) taxonomy and research agenda for the topic of “firms, crowds, and innovation” and to provide an introduction to the associated special issue. We specifically discuss how various crowd-related phenomena and... View Details

Keywords: Sean Silverthorne

1999
Book

Marketing Kakushin no Jidai 2: Seihin Kaihatsu Kakushin (The Age of Marketing Innovation 2: Product Development Innovation)

By: Mitsuaki Shimaguchi, Hirotaka Takeuchi, Hotaka Katahira and Junzou Ishii

Keywords: Innovation and Invention; Product; Research and Development

Citation

Fall 2017
Article

An Empirical Analysis of Investment Return Dispersion in Emerging Markets Private Equity

By: Josh Lerner and Mark Baker

The authors use transaction-level data to compare the dispersion of private equity (PE) returns in emerging markets (EMs) to the same in developed markets (DMs). They regress within-market absolute deviation from the mean on an EM indicator and controls. They find... View Details

Keywords: Private Equity; Emerging Markets; Investment Return; Analysis

Citation

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Research Summary

Investment and marketing strategies of American multinationals in Argentina (1890c-1939)

Andrea Lluch is undertaking a major research project on American business expansion in Argentina up to the beginning of World War II. The first part of the project focuses on the American companies investment strategies. The second part analyses of the evolution of... View Details

02 Jan 2018
First Look

First Look at New Research and Ideas, January 3, 2018

environmental regulation. Previously, it was believed that corporate managers resisted the extra costs imposed by environmental regulation from the 1960s. This argument was primarily based on empirical evidence from the United States. It has now been established by a... View Details

Keywords: Sean Silverthorne

2010
Working Paper

Does Product Market Competition Lead Firms To Decentralize?

By: Nicholas Bloom, Raffaella Sadun and John Van Reenen

There is a widespread sense that over the last two decades firms have been decentralizing decisions to employees further down the managerial hierarchy. Economists have developed a range of theories to account for delegation, but there is less empirical evidence,... View Details

Keywords: Decision Making; Employees; Managerial Roles; Organizational Structure; Competitive Strategy; Asia; Europe; North America

Citation

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05 Sep 2017
First Look

First Look at New Research and Ideas, September 5, 2017

that influences billions of people globally. Although the health and environmental costs of air pollution are well known, the present research investigates its ethical costs. We propose that air pollution can increase criminal and... View Details

Keywords: Sean Silverthorne

19 May 2016
Research Event

Crowdsourcing, Patent Trolls, and Other Research Insights Highlighted at Harvard Business School Symposium

said Harvard Business School Associate Professor of Business Administration Karim R. Lakhani. "The 2016 Faculty Research Symposium also looked ahead to major collaborations between Harvard’s school of business and the school of... View Details

Keywords: by Dina Gerdeman & Carmen Nobel

July–August 1995
Article

Seeing the Voice of the Customer: Metaphor-based Advertising Research

By: Gerald Zaltman and R. Coulter

Keywords: Customers; Advertising; Research

Citation

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21 Nov 2017
First Look

First Look at New Research and Ideas, November 21, 2017

forthcoming Quantitative Marketing and Economics Aggregation of Consumer Ratings: An Application to Yelp.com By: Dai, Weijia, Ginger Jin, Jungmin Lee, and Michael Luca Abstract—Because consumer reviews leverage the wisdom of the crowd,... View Details

Keywords: Sean Silverthorne

2018
Working Paper

Platform Competition: Betfair and the U.K. Market for Sports Betting

By: Ramon Casadesus-Masanell and Neil Campbell

We examine two episodes of strategic interaction in the U.K. betting industry: (i) Betfair (an entrant multi-sided platform or MSP) vs. Flutter (also an MSP), and (ii) Betfair vs. traditional bookmakers. We find that although Betfair was an underfunded second mover in... View Details

Keywords: Platform Design; Betting; Digital Platforms; Design; Network Effects; Business Model; Competition; Cooperation; Market Entry and Exit

Citation

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25 Jul 2017
First Look

First Look at New Research and Ideas: July 25, 2017

hyper-rational equilibrium play and would have consequential properties that require a different research agenda to bring into focus. Some of our analysis also has implications for voting behavior under other procedures, including one... View Details

Keywords: Carmen Nobel

Article

Oral History and the Business History of Emerging Markets

By: Geoffrey Jones and Rachael Comunale

This article highlights the benefits that rigorous use of oral history can offer to research on the contemporary business history of emerging markets. Oral history can help fill some of the major information voids arising from the absence of a strong tradition of... View Details