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- All HBS Web (380)
- Faculty Publications (84)
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Design: At, Into, & Beyond - Race, Gender & Equity
occurs when an algorithm produces results that are systemically prejudiced due to erroneous assumptions in the machine learning process. ( + ) Code Switch The ability and propensity View Details
- 05 Dec 2007
- Sharpening Your Skills
Sharpening Your Skills: Managing Marketing
they produce complementary effects that overcome the losses from cannibalization in the long run. The findings suggest that underlying consumer shopping behavior drives this result. The opening of a retail store may induce some existing... View Details
- 01 Feb 2000
- News
New Releases
chosen." In Down to Earth, Reinhardt draws on studies of companies in industries as diverse as energy and packaged consumer goods to illustrate approaches for reconciling... View Details
- 16 Sep 2008
- First Look
First Look: September 16, 2008
components" which uniquely enable other companies' products and earn high margins from its proprietary technology. As part of the company's mission to be around for another 150 years, the executive team... View Details
- 14 Nov 2016
- Op-Ed
5 Lessons I Hope Marketers Don’t Learn from Donald Trump
dreams of consumers, because a brand that’s built on such appeals will find it hard to grow to be a source of pride. Apparently misogyny, xenophobia, and contempt for the disabled have worked as customer... View Details
Keywords: by John A. Deighton
- 07 Aug 2018
- First Look
New Research and Ideas, August 8, 2018
opinions that challenged what he viewed as the company’s politically liberal belief system. Reactions to both the memo’s content and Google’s decision to fire Damore were swift and varied. Some praised the... View Details
Keywords: by Sean Silverthorne
- 01 Mar 2018
- News
Case Study: On the Record
in revenue—as much as 18 percent of all physical music sales. Consumers covet vinyl as a piece of tangible art in a digital age, but for the indie bands selling those records, it’s not about nostalgia, says Caren Kelleher (MBA 2010). “For... View Details
Keywords: April White
- 01 Jun 2024
- News
Decoding the Promise and Perils of Generative AI
ChatGPT burst into the public consciousness on November 30, 2022. Within two months, the generative artificial intelligence (GenAI) software, which leverages a large language model (LLM) to produce human-like, text-based conversations, had reached an estimated 100... View Details
Keywords: April White
- 01 Dec 2005
- News
One-on-One with Peter Cuneo
related merchandising licenses for toys and other consumer products. The first Marvel-produced theatrical release (Captain America is a likely subject) is scheduled to appear in summer 2008. Marvel, based in... View Details
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
handle on channel costs and margins and other operating features. When you choose multiple channels, conflict becomes a management issue. Even when you choose a single option, you may have to address... View Details
- 01 Dec 2020
- News
New News
exciting. Michael Aft: We exist because traditional media is struggling. There are perverse incentives tied to the ad-revenue model that have made it challenging to consume... View Details
- 22 Feb 2022
- News
Savings and Loam
Illustration by James Steinberg Illustration by James Steinberg Picture today’s conscious consumer pulling on a fresh organic cotton tee shirt, then driving their hybrid or electric vehicle to the grocery... View Details
- 21 Mar 2024
- News
OC Alumni Get Clarity on AI; Inequality and Climate Change Explored in DC
consumer needs. “It would be awfully nice to be able to use data and predictive power to get computers to say ‘we... View Details
Keywords: Margie Kelley
- 01 Jun 2012
- News
What Industrial Policy?
value iPhones and high-definition TVs, but there is a big difference between them in terms of trade. Homes and health care can’t be exported, while manufactured goods make up about 80 percent of world trade. If Americans want to keep... View Details
- 29 Oct 2019
- Blog Post
Merging the Worlds of Finance, Investing, and Environmental Impact
what you mean by the “circular economy” and what you do at Closed Loop Partners? The circular economy is simply a system focused on minimizing waste and making the most of the resources we already have. That’s in contrast to the linear... View Details
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
technologies. Lesson 1: Use Technology To Create An Immediate, Tangible Benefit For The Consumer. If consumers don't see how technology is going to help them, they often assume... View Details
- 21 Mar 2004
- Research & Ideas
Loyalty: Don’t Give Away the Store
particularly bad. The marginal cost is almost 75 percent, so every time you give a dollar to someone in the form of a turkey, or a ham, it's costing you 75 cents. In contrast, if you look at offers from the... View Details
- 30 Sep 2024
- News
The Making of a Streaming Sensation
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: When the Netflix series Geek Girl debuted this summer, it quickly became the second most-watched show globally on the platform. Based on the young adult book series by author Holly Smale about... View Details
- 01 Jun 2004
- News
Books
documents the development of scholarship devoted to marketing, consumer behavior, and industrial psychology, academic disciplines that have helped to spread American-style... View Details
- 01 Jun 2017
- News
Streamlining the Supermarket
full-time employees, slashing labor costs by 90 percent. Those two innovations are expected to add up to a net profit margin of three times that of the overall industry. “And... View Details
Keywords: Francis Storrs