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  • Web

Campus & Community | About

Campus & Community Map & Directions Take A Tour A Vital Residential Community A Campus Built on Philanthropy A Commitment to Sustainability 1927 Harvard Business School campus constructed 270 + Full-time faculty and 1,450+ staff 37... View Details
  • June 2020
  • Teaching Note

Understanding the Brand Equity of Nestlé Crunch Bar

By: Jill Avery and Gerald Zaltman
Teaching Note for HBS Case Nos. 519-061 and 519-062. In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of twenty of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the... View Details
Keywords: Brand Management; Brand Storytelling; Brand Equity; Market Research; Qualitative Methods; Marketing; Brands and Branding; Marketing Communications; Consumer Behavior; Marketing Strategy; Food and Beverage Industry
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  • September 2011 (Revised July 2012)
  • Case

Building Watson: Not So Elementary, My Dear!

By: Willy Shih
This case is set inside IBM Research's efforts to build a computer that can successfully take on human challengers playing the game show Jeopardy! It opens with the machine named Watson offering the incorrect answer "Toronto" to a seemingly simple question during the... View Details
Keywords: Technological Innovation; Standards; Product Development; Organizational Change and Adaptation; Mathematical Methods; Research and Development; Information Technology
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  • Winter 2021
  • Article

Dealmaking Disrupted: The Unexplored Power of Social Media in Negotiation

By: James K. Sebenius, Ben Cook, David A. Lax, Isaac Silberberg and Paul Levy
While social media has had profound effects in many realms, the theory and practice of negotiation have remained relatively untouched by this potent phenomenon. In this article, we survey existing research in this area and develop a broader framework for understanding... View Details
Keywords: Bargaining; 3D Negotiation; Negotiation; Conflict and Resolution; Social Media
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  • November 2015 (Revised February 2016)
  • Case

Allianz Turkey: Focus on the Customer (A)

By: W. Earl Sasser and Gamze Yucaoglu
At the age of 39, Solmaz Altın took over the helm at Allianz Turkey. Solmaz quickly realized that, although the insurance market was thinly penetrated in Turkey, the company was operating in a very competitive environment with pressure on prices and, hence, cost... View Details
Keywords: Service Excellence; Customer Experience; Customer Service; Emerging Market; Customer Focus; Net Promoter Score; Customer Relationship Management; Competition; Leading Change; Service Operations; Emerging Markets; Customer Satisfaction; Insurance Industry; Turkey
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  • Web

Negotiation, Organizations & Markets - Faculty & Research

the fact that companies have not effectively quantified and tracked the cost stress poses to integral business outcomes. Companies can take charge of the avoidable costs of stress by surveying their workforce and mapping the stress they... View Details
  • Web

The Canton Trade and The Hong Merchants System - A Chronicle of the China Trade

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Give News New Construction Academic Programs Doctoral Programs Executive... View Details
  • January 2019
  • Case

Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case

By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the terms of the Nestlé acquisition, each of the purchased... View Details
Keywords: Brand Equity; Marketing; Market Research; Qualitative Research; Marketing Communication; Customer Satisfaction; Brands and Branding; Consumer Behavior; Marketing Communications; Marketing Strategy; Food and Beverage Industry; United States; North America; Italy
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  • Article

Defining the Value Framework for Prostate Brachytherapy Using Patient-Centered Outcome Metrics and Time-Driven Activity-Based Costing

By: N.G. Thaker, T.J. Pugh, U. Mahmood, S. Choi, T.E. Spinks, N.E. Martin, T.T. Sio, R.J. Kudchadker, R. S. Kaplan, D.A. Kuban, D.A. Swanson, P.F. Orio, M.J. Zelefsky, B.W. Cox, L. Potters, T.A. Buchholz, T.W. Feeley and S.J. Frank
PURPOSE: Value, defined as outcomes over costs, has been proposed as a measure to evaluate prostate cancer (PCa) treatments. We analyzed standardized outcomes and time-driven activity-based costing (TDABC) for prostate brachytherapy (PBT) to define a value... View Details
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  • 26 Sep 2023
  • Research & Ideas

Unpacking That Icky Feeling of 'Shopping' for Diverse Job Candidates

they know it's the more morally licensed or acceptable way to get out of doing it.” Overcoming the credibility deficit In future research, Jackson plans to map the growing variety of DEI tools available to business leaders today. She also... View Details
Keywords: by Kristen Senz
  • 2012
  • Working Paper

Clusters, Convergence, and Economic Performance

By: Mercedes Delgado, Michael E. Porter and Scott Stern
This paper evaluates the role of regional cluster composition in the economic performance of industries, clusters, and regions. On the one hand, diminishing returns to specialization in a location can result in a convergence effect: the growth rate of an industry... View Details
Keywords: Industry Clusters; Performance; Economics
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  • 03 Oct 2018
  • HBS Seminar

Chad Syverson, University of Chicago Booth School of Business

  • 2008
  • Chapter

Conceptual Foundations of the Balanced Scorecard

By: Robert S. Kaplan

David Norton and I introduced the Balanced Scorecard in a 1992 Harvard Business Review article. The article was based on a multi-company research project that studied performance measurement in companies whose intangible assets played a central role in value... View Details

Keywords: Balanced Scorecard; Management Systems; Measurement and Metrics; Performance Improvement; Strategy
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  • 26 Apr 2019
  • HBS Seminar

Maryaline Catillon, Harvard University

  • 01 Jun 2023
  • HBS Case

A Nike Executive Hid His Criminal Past to Turn His Life Around. What If He Didn't Have To?

the 1930s, the federal government created color-coded maps that “redlined” predominantly Black neighborhoods, warning lenders that these red areas were considered at high risk for default. Furthermore, the Federal Housing Authority... View Details
Keywords: by Dina Gerdeman; Apparel & Accessories
  • 02 Feb 2023
  • Research & Ideas

Why We Still Need Twitter: How Social Media Holds Companies Accountable

violations and penalties issued by 44 regulatory agencies, during the period between 2000 and 2017. First, they obtained digital maps of 3G network coverage, determined the year in which 3G became available for a certain ZIP code, and... View Details
Keywords: by Kasandra Brabaw; Technology
  • 29 Jan 2019
  • HBS Seminar

Bryan Bollinger, Fuqua School of Business at Duke University

  • Web

Biography - Institute For Strategy And Competitiveness

initial foundation of this body of work. This large body of work includes numerous theoretical and empirical papers on the concept of clusters and their impact on economic performance. He also created the Cluster Mapping Project,... View Details
  • 01 Feb 2023
  • Blog Post

How I Spent My HBS 2+2 Deferral: Jada Haynes

make sure I was intentional with my decision. Instead of stressing over applications, GMAT studying, and business school prep, I spent my time career mapping and thinking about what goals I had for my MBA program. What advice do you have... View Details
  • Web

Data - Institute For Strategy And Competitiveness

HBS ISC Resources Resources Video Courses Data Events & Presentations Frameworks News Publications Data Data Resources U.S. Cluster Mapping The Cluster Mapping Project assembles a detailed picture of the... View Details