Publications

March 2009
Article

Customer Experience Creation: Determinants, Dynamics and Management Strategies

By: Leonard A. Schlesinger, Peter C. Verhoef, Katherine N. Lemon, A. Parasuraman, Anne Roggeveen and Michael Tsiros

Retailers, such as Starbucks and Victoria's Secret, aim to provide customers a great experience across channels. In this paper we provide an overview of the existing literature on customer experience and expand on it to examine the creation of a customer experience... View Details

Keywords: Customer Focus and Relationships; Business Strategy; Growth and Development Strategy; Retail Industry

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June 2012
Case

Buro Happold (Abridged)

By: Robert G. Eccles and Ryan Johnson

In 1996, Ted Happold, the founder of the engineering services firm Buro Happold, passed away, and Padraic Kelly became the firm's new managing director (MD). One of his first initiatives was "Aim for Growth," which was intended to help the firm grow beyond its current... View Details

Keywords: Learning And Development; Managing Growth; Organizational Design; Diversification; Client Management; Leadership Skills; Entrepreneurship; Growth and Development Strategy; Leadership Development; Management Skills; Training; Programs; Customer Relationship Management

29 Oct 2007
HBS Case

Marketing Maria: Managing the Athlete Endorsement

World Series just completed with a Boston Red Sox sweep of the Colorado Rockies, we asked Elberse to discuss the business of sports marketing and the unique case of Maria Sharapova. Sarah Jane Gilbert: What is the growth rate of the... View Details

Keywords: by Sarah Jane Gilbert; Sports

01 Feb 1997
News

Merton Discusses Risk Management at Dean's Seminar

If you're saving for your child's college education, you're probably putting money in growth funds, hoping that the returns a decade or more down the line will be enough to pay for tuition. But what if your returns fall short? It's a... View Details

Keywords: Elizabeth McNair

Web

Technology & Operations Management Curriculum - Faculty & Research

Technology & Operations Management Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students MBA Required Curriculum (FIRST YEAR) Technology and Operations Management (TOM) This... View Details

04 Oct 2022
What Do You Think?

Have Managers Underestimated the Need for Face-to-Face Contact?

GenZers’ need for “connection” be any less than that of preceding generations? Has the pandemic so affected their outlook and behavior that they in turn will affect the way work is performed and businesses are organized and led? Have View Details

Keywords: by James Heskett

October 2009 (Revised November 2016)
Case

Generation Health: A Pioneer in Genetics Benefit Management (A)

By: Robert F. Higgins, Jeffrey D. Marrazzo and Rachel Gordon

Generation Health, a pioneer in the new field of genetics benefit management and a newly formed company, faces many strategic issues. CEO Per Lofberg is in the midst of negotiating a partnership with a major pharmacy benefit management company. As part of these... View Details

Keywords: Business Startups; Entrepreneurship; Governing Rules, Regulations, and Reforms; Growth and Development Strategy; Partners and Partnerships; Genetics; Health Industry; Insurance Industry

October 2014
Supplement

Quiet Logistics (B)

By: Robert Simons and Natalie Kindred

This two-part case focuses on how to identify and manage strategic uncertainties in an innovative, entrepreneurial start-up company. In the (A) case, students learn about Quiet Logistics, an e-commerce fulfillment company working with high-end apparel retailers such as... View Details

April 2019
Case

GE Appliances: Implementing Haier's Made-In-China Management System

By: Dennis Campbell, Marshall Meyer, Bonnie Yining Cao and Dawn H. Lau

Keywords: Business or Company Management; Growth and Development Strategy; Manufacturing Industry; Retail Industry; Consumer Products Industry; China; United States

06 Jul 2009
What Do You Think?

Are You Ready to Manage in an Irrational World?

Summing Up What's rational in the world of management? Judging from replies to the question, "Are you ready to manage in an irrational world?," respondents to this column are ready. But they also conclude that the question is... View Details

Keywords: by Jim Heskett

Web

Faculty & Researchers - Managing the Future of Work

on Managing the Future of Work and co-PI of the Digital Reskilling Lab. Her research focuses on managerial and organizational drivers of productivity and growth in corporations and the public sector. She... View Details

October 2016 (Revised November 2016)
Case

DO & CO: Gourmet Entertainment

By: Juan Alcácer and Esel Çekin

This case is about a global catering, restaurant, and hospitality company, DO & CO, growing geographically with its existing businesses while also adding new brands to its portfolio. The company had $1 billion in revenues in 2015 from its three divisions: airline... View Details

March 2017
Article

Land Institutions and Chinese Political Economy: Institutional Complementarities and Macroeconomic Management

By: Meg Rithmire

This article critically examines the origins and evolution of China’s unique land institutions and situates land policy in the larger context of China’s reforms and pursuit of economic growth. It argues that the Chinese Communist Party (CCP) has strengthened the... View Details

Keywords: China; Economic Reform; Land Politics; Macromanagement; Government and Politics; Macroeconomics; China

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August 2004
Article

New Manager Development for the 21st Century

By: L. Hill

Keywords: Management; Growth and Development