Publications

April 1992
Background Note

Ethical Dimensions of Competitive Analysis

By: Michael E. Porter

Presents some of the dilemmas of gathering competitive information and the appropriate limits for competitive analysis. Raises the issues involved and provides information about actual corporate practice. View Details

Keywords: Ethics; Competition; Management Practices and Processes; Management Analysis, Tools, and Techniques; Corporate Governance; Information Management

November 2009 (Revised September 2011)
Case

The Last DVD Format War?

By: Andrei Hagiu

Provides a brief overview of the standards battle between HD-DVD and Blu-ray, focusing on the events that precipitated the Blu-ray victory in early 2008. View Details

Keywords: Five Forces Framework; Standards; Competitive Strategy; Competitive Advantage; Hardware; Media and Broadcasting Industry; Media and Broadcasting Industry

January 1999 (Revised February 2000)
Case

GE...We bring good things to life. (A)

By: James L. Heskett

Jack Welch and the Corporate Executive Council of General Electric are faced with a decision about whether and how to implement a six-sigma quality-improvement effort in the context of many other initiatives already undertaken at GE in recent years. View Details

Keywords: Change Management; Leadership Style; Six Sigma; Quality; Organizational Change and Adaptation

05 May 2010
What Do You Think?

Is Denial Endemic to Management?

Bullard suggested that "Ruthless realism is, itself, pathological . The professional pilot denies a crash is inevitable until a second before impact, and that ability to believe one can save the ship is critical to the attitude of... View Details

Keywords: by Jim Heskett

Article

Leading Change with the Balanced Scorecard

By: Robert S. Kaplan and David P. Norton

Keywords: Leadership; Change; Balanced Scorecard

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September–October 1994
Article

Devising a Balanced Scorecard Matched to Business Strategy

By: Robert S. Kaplan

Keywords: Strategy; Balanced Scorecard

Find at Harvard

09 Dec 2019
Research & Ideas

Identify Great Customers from Their First Purchase

Using information collected during a customer’s first purchase, a new marketing tool that leverages machine learning technology can provide firms with valuable predictions about the customer’s future behavior, says Eva Ascarza, a marketing researcher View Details

Keywords: by Kristen Senz; Retail; Service

September 2014
Case

Balanced Scorecard at Delta/Signal Corp.

By: V.G. Narayanan

This auto parts company has just ousted its longtime CEO and founder, and the new, professional CEO is badly in need of a coherent strategy, clear objectives and metrics, and initiatives that are aligned with the strategy and objectives. Will the balanced scorecard... View Details

Keywords: Balanced Scorecard; Business Strategy; Financial Reporting; Leading Change; Performance Evaluation; Growth and Development Strategy; Web Services Industry; Auto Industry

October 2005 (Revised September 2006)
Case

Sapient Corporation (Abridged)

By: Rakesh Khurana and Joel Podolny

Describes the start-up, growth, organizational design, and operations over the first 10 years of a professional services firm. Focuses on the creative use of organizational purpose and values as an integral part of strategy and alignment of organizational activities. View Details

Keywords: Leadership; Organizational Culture; Change Management; Human Resources; Entrepreneurship; Growth and Development Strategy; Business Growth and Maturation; Operations; Business Processes; Management Analysis, Tools, and Techniques; Service Industry

January – February 2012
Article

When One Business Model Isn't Enough

By: Ramon Casadesus-Masanell and Jorge Tarzijan

Trying to operate two business models at once often causes strategic failure. Yet LAN Airlines, a Chilean carrier, runs three models successfully. Casadesus-Masanell, of Harvard Business School, and Tarziján, of the Pontificia Universidad Católica de Chile, explore how... View Details

Keywords: Integration; Failure; Business Model; Service Operations; Asset Management; Value; Complexity; Competency and Skills; Business Strategy; Management Analysis, Tools, and Techniques; Risk and Uncertainty; Customer Relationship Management; Air Transportation Industry

Find at Harvard

August 2008
Teaching Note

Opportunity Assessment (TN)

By: Howard H. Stevenson and Shirley Spence

Teaching Note for [808043], [808105], and [808106]. View Details

Keywords: SWOT Analysis

May 1994 (Revised August 1994)
Case

Motorola-Elma

By: Shoshana Zuboff and Janis Lee Gogan

Motorola's old automative electronics plant in Arcade, outside Buffalo, New York, faced the prospect of closure in the mid-1980s, but leading customers persuaded Motorola to give the plant a second chance. The new plant manager, Dennis Fiehn, recognized that existing... View Details

Keywords: Factories, Labs, and Plants; Business Exit or Shutdown; Customers; Leading Change; Management Analysis, Tools, and Techniques; Organizational Structure; Competitive Strategy; Expansion; Telecommunications Industry; New York (state, US)

13 Nov 2006
Research & Ideas

Science Business: What Happened to Biotech?

the industry, and what lessons managers might learn from an industry in structural disharmony. Sean Silverthorne: Biotech has not lived up to its expectations, either in providing outstanding returns for... View Details

Keywords: by Sean Silverthorne; Biotechnology

February 2007 (Revised September 2008)
Case

CMM versus Agile: Methodology Wars in Software Development

A CIO decides whether to adopt the "Capability Maturity Model" (CMM) within her IT department. The decision is proving surprisingly controversial; some of her best developers prefer adopting an "agile" methodological approach instead. Compares and contrasts the CMM and... View Details

Keywords: Innovation and Management; Management Analysis, Tools, and Techniques; Product Development; Business Processes; Information Technology; Applications and Software

March 2011
Teaching Note

Sniffing Out Opportunities at PetSmart (TN)

By: V.G. Narayanan and Lisa Brem

Teaching Note for #110-025. View Details

Keywords: Balanced Scorecard; Strategy; Opportunities; Retail Industry

March 1999
Case

City of Charlotte (B)

By: Robert S. Kaplan

This case shows how two operating departments-transportation and police-translate the high-level corporate scorecard for the city into departmental balanced scorecards. The transportation department follows a highly structured approach designed to link initiatives... View Details

Keywords: Crime and Corruption; Global Strategy; National Security; Balanced Scorecard; Organizational Design; Technology Adoption; Public Administration Industry; Transportation Industry

January 1989 (Revised July 1991)
Case

Bank for International Development, Software Case

By: W. Carl Kester and Timothy A. Luehrman

A hypothetical case in which an assistant treasurer of a supranational bank is asked to determine in which currencies it has been cheaper ex post to borrow. An integral part of the case is a Lotus 1-2-3 worksheet containing monthly data on yen and dollar interest... View Details

Keywords: Decisions; Interest Rates; International Finance; Relationships; Currency; Management Analysis, Tools, and Techniques; Analytics and Data Science; Inflation and Deflation

May 2006
Case

Esterline Technologies: Lean Manufacturing

By: Richard L. Nolan, Karen A. Brown and Subodha Kumar

Raises the issue of the appropriate role of IT in lean manufacturing. Most large manufacturing companies have implemented ERP IT systems to support lean manufacturing practices. The Kerry plant of Esterline Technologies attempted an ERP implementation and then... View Details

Keywords: Decisions; Technological Innovation; Management Analysis, Tools, and Techniques; Management Systems; Production; Information Technology; Technology Adoption; Manufacturing Industry

June 2024 (Revised August 2024)
Case

Revlon India's Turnaround: Navigating Online-Offline Decisions Using a Balanced Scorecard

By: Tatiana Sandino and Samuel Grad

Revlon India was founded as a joint venture in 1995, pairing the industrial conglomerate UMG with the global beauty brand Revlon, Inc. to bring international color cosmetics to India. After growing rapidly and pioneering the Beauty Advisor (BA) model in India, the... View Details