Publications

03 Aug 2010
First Look

First Look: August 3

PublicationsLords of the Harvest: Symbolic Signaling and Regulatory Approval of Genetically Modified Organisms Authors:Shon R. Hiatt and Sangchan Park Publication:Best Paper Proceedings of the Academy of... View Details

Keywords: Martha Lagace

December 1998 (Revised February 1999)
Case

City of Charlotte (A)

By: Robert S. Kaplan

The city manager's office in Charlotte, North Carolina, is attempting to align and focus the city's programs and operating departments. City managers, working collaboratively with the elected mayor and city council, have identified five strategic themes to make... View Details

Keywords: Balanced Scorecard; Government Administration; City; Growth and Development Strategy; Adoption; Public Sector; Management Teams; Programs; Performance Evaluation; Motivation and Incentives; Public Administration Industry; North Carolina

September 2010 (Revised December 2010)
Case

Compass Maritime Services, LLC: Valuing Ships

By: Benjamin C. Esty and Albert W. Sheen

Tom Roberts, a founding partner of Compass Maritime Services, a New Jersey-based shipping research and consulting firm, has been asked by a new potential customer in May 2008 for advice on purchasing a capesize bulk carrier. After identifying a suitable ship with his... View Details

Keywords: Decision Choices and Conditions; Judgments; Price; Management Analysis, Tools, and Techniques; Negotiation Offer; Mathematical Methods; Ship Transportation; Valuation; Consulting Industry; Shipping Industry

June 1997 (Revised May 1998)
Case

Mobil USM&R (A1)

By: Robert S. Kaplan

First of a two-part case on the development and use of a Balanced Scorecard (BSC) at Mobil's US Marketing and Refining Division. Split from the original (A) case to give students an opportunity to suggest objectives and measures for the division's initial BSC, without... View Details

Keywords: Balanced Scorecard; Measurement and Metrics; Restructuring; Corporate Strategy; Organizational Change and Adaptation; Growth and Development Strategy; Management Teams; Marketing Strategy; Motivation and Incentives; Mining Industry; Energy Industry; United States

01 Dec 2023
News

Thinking Ahead

As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details

Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information

August 2004 (Revised February 2006)
Case

Marketing James Patterson

By: John A. Deighton

Can a successful novelist use direct-to-consumer marketing to grow his brand? The author, who in a previous career ran a major advertising agency, uses advertising with great success to build his stature as a crime fiction writer. Further, he applies his experience at... View Details

Keywords: Advertising; Debates; Surveys; SWOT Analysis; Brands and Branding; Marketing Channels; Product Marketing; Consumer Behavior; Outcome or Result; Sales

09 May 2011
Research & Ideas

Moving From Bean Counter to Game Changer

techniques could not be used without them." Anglo's Approach Anglo Bank's approach stood in stark contrast. Its risk management department included two groups of risk experts: a new guard View Details

Keywords: by Kim Girard; Banking

March 1995
Case

Donald Salter Communications, Inc.

By: Stuart C. Gilson and Jeremy Cott

A new CEO is hired to manage the turnaround of a family-owned newspaper publisher. In a departure from previous management, he implements a new compensation scheme that explicitly ties executive pay to market-value-based measures of firm performance. Because the... View Details

Keywords: Family Business; Transformation; Asset Management; Wages; Balanced Scorecard; Family Ownership; Motivation and Incentives; Valuation; Journalism and News Industry

Web

2023 Reunion Presentations - Alumni

Recording Leveraging HBS Online for Social Impact in the Education Sector Senior Lecturer Monique Burns Thompson (MBA 1993) + More Info – Less Info HBS and the Harvard Graduate School of Education have partnered to develop a multi-course... View Details

01 Sep 2003
News

Larry Murphy

enterprises have grown tremendously over the years in scope and complexity,” Murphy observes. “There is a constant tension, however, between rational management and the forces... View Details

Keywords: Garry Emmons; Accommodation; Hospitality

07 Jan 2019
Research & Ideas

The Better Way to Forecast the Future

and how likely each outcome is, conveying richer information related to business decisions. Its use is on the rise, but businesses are still learning how best to leverage it. Examples of this technique are... View Details

Keywords: by Roberta Holland; Air Transportation; Transportation

19 Nov 2007
Lessons from the Classroom

Teaching The Moral Leader

the course: One is a textbook, The Moral Leader: Challenges, Tools, and Insights, that provides historical and social context for the works read in the course, as well as... View Details

Keywords: by Sarah Jane Gilbert; Education

Web

Community | Social Enterprise | Harvard Business School

reflection, conversations, tools, and networking to help them lead positive change in the world. The Rising Leaders for Social Impact Forum builds a robust community that connects students View Details

Web

Business Fundamentals Course - CORe | HBS Online

Courses (with Exam), 10–17 Weeks Download full syllabus 40 hrs Course – 5 Modules Business Analytics Beginning with basic descriptive statistics and progressing to regression analysis, you’ll implement... View Details

05 May 2010
What Do You Think?

Is Denial Endemic to Management?

Bullard suggested that "Ruthless realism is, itself, pathological . The professional pilot denies a crash is inevitable until a second before impact, and that ability to believe one can save the ship is critical to the attitude of... View Details

Keywords: by Jim Heskett

June 2011 (Revised October 2012)
Case

Patagonia Sur: For-Profit Land Conservation in Chile

By: Arthur I Segel, Nicolas Ibanez and Jay Verjee

Warren Adams founded Patagonia Sur in 2007 as one of the world's first for-profit land conservation businesses. His goal was to purchase over 100,000 acres of land in southern Chile and to run a variety of sustainable businesses to generate annual returns for... View Details

Keywords: Business Model; Environmental Sustainability; Profit; Investment; For-Profit Firms; Entrepreneurship; Investment Return; Revenue; Risk and Uncertainty; Capital; SWOT Analysis; Real Estate Industry; Chile