Lamar Advertising Company - Publications - Faculty & Research

01 Oct 2013
First Look

First Look: October 1

yields-is believed to be an important factor contributing to the credit cycle. This paper analyses this phenomenon in the corporate bond market. Specifically, we show evidence for reaching for yield among insurance companies, the largest institutional holders of... View Details

Keywords: Sean Silverthorne

24 Apr 2018
First Look

First Look at New Research and Ideas, April 24, 2018

Bird, Yanhua Z., Jodi L. Short, and Michael W. Toffel Abstract—Exploitive working conditions have spurred companies to pressure their suppliers to adopt labor codes of conduct and to conform their labor practices to the standards set... View Details

Keywords: Sean Silverthorne

19 Dec 2023
Research & Ideas

15 Podcast Episodes That Grabbed Listeners in 2023

Ranjay Gulati talks to Tynan about her learning journey, and how she managed the risks of entrepreneurship while aiming to make a lasting impact. Saving BlackBerry: CEO John Chen Explains How to Make the Hard Calls John Chen was hired to save an iconic smartphone View Details

Keywords: by Danielle Kost

28 Nov 2005
Research & Ideas

Unilever: Transformation and Tradition

job."1 It was remarkable that the corporate image of a company whose brands were so well known, and whose operations were so widespread, was so indistinct. There were times between the 1960s and 1990 when Unilever appeared amorphous.... View Details

Keywords: by Geoffrey Jones; Consumer Products

18 Jun 2018
Research & Ideas

Warning: Scary Warning Labels Work!

Marketers can make a bottle of sugar water look like golden elixir. Can health advocates sour the taste for consumers? (SteveDF) San Francisco is in a three-year battle with the American Beverage Industry over whether soda companies can... View Details

Keywords: by Dina Gerdeman; Advertising; Advertising

29 Jan 2007
Research & Ideas

The Business Press Is a Watchdog that Bites

by advertising revenue. On the other hand, he detected clear bias in the types of companies that the press targets for special scrutiny. For this reason, business people are wise not to underestimate the... View Details

Keywords: by Martha Lagace; Journalism & News; Publishing

30 Mar 2018
What Do You Think?

What Should Mark Zuckerberg Do?

The company is facing its largest crisis since its inception in 2004. What should it do next? The genius of the Facebook business model, similar to strategy used by other internet giants, was that it was free, paid for by View Details

Keywords: by James Heskett; Web Services; Information Technology

18 Jun 2001
Research & Ideas

Tech Investment the Wise Way

here cover a wide range including outright sale, renting, charging by the transaction, advertising and subscription models, licensing, or even giving away the product and selling after-sale support and services. Having a sense of price... View Details

Keywords: by Henry Chesbrough & Richard S. Rosenbloom

01 Mar 2010
Op-Ed

A Golden Opportunity for Ford and GM

during the three-year import quotas in the mid-1980s. They must recognize that no matter how wounded Toyota is in the short term by its quality problems, this company is a very tough and able competitor that will move quickly to revamp... View Details

Keywords: by Bill George; Auto

June 2024 (Revised November 2024)
Case

Dylan Mulvaney and Bud Light

By: Jill Avery and Celine Chammas

On April 1, 2023, social media content creator and influencer Dylan Mulvaney recorded a promotional post. It featured a video of herself drinking from a can of Bud Light beer, offering a virtual toast to her followers. Alongside the video, she posted a photograph of a... View Details

Keywords: Brand Crises; Brand Management; Influencer Marketing; Boycott; Marketing Strategy; Marketing Communications; Brands and Branding; Consumer Behavior; Social Media; Advertising; Social Issues; Public Opinion; Consumer Products Industry; Food and Beverage Industry; United States

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20 Oct 2011
Research & Ideas

Getting the Marketing Mix Right

category of products. Take for example the "Got Milk" advertising campaign, which is intended to increase demand for a category of products, milk. In contrast, an advertisement that points out how... View Details

Keywords: by Dina Gerdeman

15 Jul 2019
Book

Many Executives Are Afraid of Finance. Here's How They Can Gain Confidence

Book of the Year and connected finance with the humanities. The book sets out to demystify finance and instill both curiosity and confidence, helping readers answer fundamental questions like: What do financial ratios reveal about a company? How much value does a... View Details

Keywords: by Dina Gerdeman

06 Jan 2014
Research & Ideas

Technology Re-Emergence: Creating New Value for Old Innovations

introduced low cost production methods to manufacture highly accurate quartz watches. Swiss business historians refer to this as the "Quartz Crisis." Companies like Seiko and Casio seized the quartz market. By 1983, two-thirds... View Details

Keywords: by Carmen Nobel; Apparel & Accessories; Technology; Consumer Products

16 Jun 2009
First Look

First Look: June 16

Purchase this case: http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=309034 Enel: Power, Russia, and Global Markets Harvard Business School Case 709-046 Although the global trend toward liberalization of electric utilities forced Enel, the largest power View Details

Keywords: Martha Lagace

17 Sep 2024
Cold Call Podcast

Fawn Weaver’s Entrepreneurial Journey as an Outsider in the Spirits Industry

Keywords: Re: Hise O. Gibson; Food & Beverage; Tourism

16 Apr 2001
Research & Ideas

Strategy and the Internet

If average profitability is under pressure in many industries influenced by the Internet, it becomes all the more important for individual companies to set themselves apart from the pack—to be more profitable than the average performer.... View Details

Keywords: by Michael E. Porter

26 Jun 2017
Research & Ideas

How Cellophane Changed the Way We Shop for Food

Advertisement for DuPont Cellophane from The Saturday Evening Post, 1950. E.I. du Pont de Nemours & Company Advertising Department records (Accession 1803), Manuscripts and... View Details

Keywords: by Carmen Nobel; Advertising; Advertising; Advertising

03 Mar 2015
First Look

First Look: March 3

Brightwork Brand Holdings Corp. acquired it as an asset purchase in 2011. Ghurka, under CEO John Reuter, worked to re-launch the brand with a ten-year, three-phase growth plan. The company aimed to be profitable by 2016. Management worked... View Details

Keywords: Sean Silverthorne

11 Dec 2012
First Look

First Look: Dec. 11

case:http://hbr.org/search/713020-PDF-ENG Inkaterra Comin, Diego, Rohan Gopaldas, and Diego RehderHarvard Business School Case 713-022 The case presents the unique business model of Inkaterra, a leading eco-tourism organization in Peru, and the different strategies the... View Details

Keywords: Sean Silverthorne

March 2001 (Revised September 2005)
Case

Madison Avenue: Digital Media Services (C)

By July 2000, Madison Avenue had experienced extraordinary growth in sales, employees, clients, and service offerings. From late 1999 to July 2000, the company had taken several initiatives to redesign its internal processes so that the firm could continue to grow,... View Details

Keywords: Service Operations; Digital Marketing; Product Development; Growth and Development Strategy; Advertising Industry

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