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  • All HBS Web  (2,551)
    • People  (5)
    • News  (419)
    • Research  (1,486)
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  • Faculty Publications  (594)
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  • 15 Dec 2008
  • Research & Ideas

The Surprisingly Successful Marriages of Multinationals and Social Brands

Leonard agreed to join forces in an e-mail Q&A with HBS Working Knowledge to explain more. Sarah Jane Gilbert: Your work examines the concept of a company being either a "mouse" or an... View Details
Keywords: by Sarah Jane Gilbert; Consumer Products; Food & Beverage
  • May 2006 (Revised July 2007)
  • Case

Creating Meaning for the Customer: The Case of GMACI

Excellence in exploiting customer information and leveraging its affiliation to the GM group are among the strategic options that GMAC Insurance CEO Gary Kusumi is considering. GMAC Insurance, the wholly-owned auto insurance subsidiary of General Motors, formed through... View Details
Keywords: Customer Relationship Management; Decision Choices and Conditions; Knowledge Use and Leverage; Strategy; Auto Industry; Insurance Industry
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Martinez-Jerez, Francisco de Asis, Nathan Mangum, and Joshua Bellin. "Creating Meaning for the Customer: The Case of GMACI." Harvard Business School Case 106-073, May 2006. (Revised July 2007.)
  • 23 Jul 2001
  • Research & Ideas

How One Center of Innovation Lost its Spark

tacit knowledge flows. These knowledge flows, in turn, contribute to cumulative incremental innovations in both product and process technology among firms embedded in the cluster. I use the term 'active... View Details
Keywords: by Donald Sull; Manufacturing; Transportation; Auto
  • 02 Mar 2015
  • Research & Ideas

‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat

knowledgeable salespeople with "deep expertise in the categories they served." Against Amazon and other online retailers, these advantages fade. Online retailers have appropriated the strengths of category... View Details
Keywords: Re: Rajiv Lal; Retail
  • 19 Aug 2015
  • Research & Ideas

Codeacademy’s Delicate Work of Adding Monetization Without Crushing Mission

A good way to build a large base of users is to offer something valuable for free. That's been the strategy so far behind Codeacademy. In just a few short years since its inception in 2011, the company has... View Details
Keywords: Re: Jeffrey J. Bussgang; Technology
  • 05 May 2003
  • Research & Ideas

How Bank of America Turned Branches into Service-Development Laboratories

primarily on its projected impact on customers but also taking into account its fit with the bank's strategy and goals and its funding requirements. In some cases, focus groups were conducted to provide a rough sense View Details
Keywords: by Stefan Thomke; Banking; Financial Services
  • 16 Dec 2011
  • Research & Ideas

Reintroducing Intellectual Ambition to the Study of Business History

Healthcare, and Leadership. "The Initiative designation is meant to acknowledge a new phase of activity: one that we hope will engage the faculty, students, staff, and alumni in enhancing and extending both View Details
Keywords: by Geoffrey Jones & Walter Friedman
  • February 2003 (Revised February 2008)
  • Case

Singapore Inc.

By: Richard H.K. Vietor and Emily Thompson
In early 2003, Prime Minister Goh Chok Tong is assessing Singapore's development strategy--tax cutting combined with an industrial policy focused on six "clusters," including biomedical sciences. After 36 years of stupendous growth, Singapore has slowed down and faces... View Details
Keywords: Development Economics; Economic Growth; Growth and Development Strategy; Industry Clusters; Business and Government Relations; Competition; China; Singapore
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Vietor, Richard H.K., and Emily Thompson. "Singapore Inc." Harvard Business School Case 703-040, February 2003. (Revised February 2008.)
  • January 2024 (Revised June 2024)
  • Case

School of Rock: Tuning into Structured Empowerment (A)

By: Tatiana Sandino, Jeffrey Rayport, Samuel Grad and Stacy Straaberg
In summer 2021, School of Rock was a youth-oriented music education company with 291 franchise- and company-owned schools globally. Before CEO Rob Price’s hire in 2017, School of Rock’s nonconformist rock ‘n’ roll culture led to variability in teaching styles,... View Details
Keywords: Business Growth and Maturation; Business Plan; Change Management; Transformation; Communication Strategy; Decisions; Curriculum and Courses; Teaching; Employee Relationship Management; Knowledge Sharing; Leadership Style; Business or Company Management; Growth and Development Strategy; Management Style; Marketing Strategy; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Franchise Ownership; Performance Expectations; Performance Improvement; Strategic Planning; Attitudes; Conflict Management; Corporate Strategy; Applications and Software; Technology Adoption; Education Industry; Music Industry; Massachusetts; United States
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Sandino, Tatiana, Jeffrey Rayport, Samuel Grad, and Stacy Straaberg. "School of Rock: Tuning into Structured Empowerment (A)." Harvard Business School Case 124-043, January 2024. (Revised June 2024.)
  • 09 Nov 2009
  • Research & Ideas

Come Fly with Me: A History of Airline Leadership

1978), the U.S. airline industry was heavily regulated. Under government regulation, airlines were not able to establish their own rates or route structures. Almost all aspects of the industry were under... View Details
Keywords: by Sarah Jane Gilbert; Air Transportation
  • June 1991
  • Article

Corporate Policy and the Ethics of Competitor Intelligence Gathering

By: L. S. Paine
Keywords: Policy; Ethics; Competition; Knowledge
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Paine, L. S. "Corporate Policy and the Ethics of Competitor Intelligence Gathering." Journal of Business Ethics 10, no. 6 (June 1991): 423–436. (Reprinted in Ethical Theory and Business, edited by Norman E. Bowie and Tom L. Beauchamp, 4th ed. 489-497. Englewood Cliffs, N.J.: Prentice-Hall, Inc., 1993; Reprinted in Ethics in Marketing, edited by J. Quelch and C. Smith. Burr Ridge, Ill.: Richard D. Irwin, 1993; Reprinted (and abridged) in Ethics Journal 2, no. 1, Ethics Resource Center (1992): 1-5.)
  • 04 Jun 2018
  • Research & Ideas

Think of it as Professors in Cars Having Coffee

Oberholzer-Gee: “One of the fascinating things about newspaper economics is that, if you could magically jump into an all-digital future, you actually don’t need that big of an audience in order to survive.”... View Details
Keywords: by Sean Silverthorne; Education; Entertainment & Recreation
  • 02 Aug 2010
  • Research & Ideas

Modern Indian Art: The Birth of a Market

aspects to generate shared meanings that aid in the creation of markets by establishing the foundation for valuing goods. While the ability to generate valuation metrics for new market categories is an... View Details
Keywords: by Sean Silverthorne
  • 18 Aug 2011
  • Lessons from the Classroom

Business Plan Contest: 15 Years of Building Better Entrepreneurs

taking risks." Click to watch. Eleven years later, that bet is more than paying off. As chief strategy and knowledge officer, Fenton is part of an executive team that has seen... View Details
Keywords: by Julia Hanna; Education
  • 2010
  • Working Paper

Will I Stay or Will I Go?: Cooperative and Competitive Effects of Workgroup Sex and Race Composition on Turnover

By: Kathleen L. McGinn and Katherine L Milkman
We develop an integrated theory of the social identity mechanisms linking workgroup sex and race composition across levels with individual turnover. Building on social identity research, we theorize that social cohesion (Tyler, 1999; Hogg and Terry, 2000) and social... View Details
Keywords: Competition; Ethnicity; Race; Groups and Teams; Identity; Resignation and Termination; Gender; Cooperation
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McGinn, Kathleen L., and Katherine L Milkman. "Will I Stay or Will I Go? Cooperative and Competitive Effects of Workgroup Sex and Race Composition on Turnover." Harvard Business School Working Paper, No. 10-066, February 2010.
  • 31 Oct 2004
  • What Do You Think?

Should the Wisdom of Crowds Influence Our Thinking About Leadership?

view that the term "crowd" might be a bit extreme in describing effective management processes. For example, John Baxter suggests that "a group of knowledgeable 'veterans' ... in conjunction... View Details
Keywords: by James Heskett
  • 30 Sep 2002
  • Research & Ideas

Use the Psychology of Pricing To Keep Customers Returning

Dilip Soman, we look at how different pricing strategies affect the consumption of a product. We find that people are more likely to consume a product when they feel "out View Details
Keywords: by Manda Mahoney
  • 03 May 2024
  • Research & Ideas

How Much Does Proximity Influence Startup Innovation? 20 Meters' Worth to Be Exact

A new study of startups sharing a coworking space offers a new wrinkle in the debate over work-from-anywhere: Proximity matters, especially close proximity, to spread knowledge between disparate enterprises.... View Details
Keywords: by Ben Rand
  • 14 Jan 2002
  • Research & Ideas

Countries on the Cusp: The Power of Nationalism

authority leads to societal reactions against the marketization of social life. That is one aspect of globalization that we have seen increasing over the past three years.... View Details
Keywords: by Martha Lagace
  • May 2003 (Revised September 2005)
  • Case

Ice-Fili

Designed as an overview of all aspects of the strategy process: industry analysis, positioning, dynamics and sustainability, and scope issues of corporate strategy, including vertical integration, horizontal diversification, and location issues. Ice-Fili is the largest... View Details
Keywords: Strategy; Food and Beverage Industry; Russia
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Rukstad, Michael G., Sasha Mattu, and Asya Petinova. "Ice-Fili." Harvard Business School Case 703-516, May 2003. (Revised September 2005.)
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