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  • October 2010 (Revised November 2010)
  • Case

The NFL's Digital Media Strategy

By: Anita Elberse, C. Kelsey Calhoun and Daven Johnson
In late 2009, Brian Rolapp, senior vice president of media strategy and digital media for the NFL, was faced with the challenge of determining the league's strategic approach to the wireless market—and presenting his views to NFL team owners. What was the league's best... View Details
Keywords: Business Model; Marketing Channels; Marketing Strategy; Media; Distribution Channels; Mobile and Wireless Technology; Sports Industry
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  • November 2017
  • Case

The Digital Factory – Siemens: Electronic Works Amberg

By: Rajiv Lal and Scott F. Johnson
The Electronic Works Amberg (EWA) was Siemens' most advanced factory. The plant built industrial automation equipment using state-of-the-art manufacturing techniques. Siemens was considering creating a consulting business for its manufacturing clients. Given the EWA's... View Details
Keywords: Siemens; Internet Of Things; Industrie 4.0; Manufacturing; Consulting; Digital Factory; Ewa; Amberg; Electronic Works Amberg; Information Technology; Mobile and Wireless Technology; Applications and Software; Internet and the Web; Production; Manufacturing Industry; Industrial Products Industry; Technology Industry; Germany
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  • 01 Jun 2007
  • What Do You Think?

How Should Pay Be Linked to Performance?

sustainable outcomes to the benefit of shareholders." However, Gary Johnson cautions that "Because excitement is so critical to success, pay for performance value can be diminished the longer the time delay for receiving... View Details
Keywords: by Jim Heskett
  • July 2005 (Revised September 2020)
  • Case

The U.S. Current Account Deficit

By: Laura Alfaro, Rafael Di Tella, Ingrid Vogel, Renee Kim, Sarah Jeong, Matthew Johnson and Jonathan Schlefer
Investors and policymakers throughout the world were confronted with the risk of painful economic consequences arising from the large U.S. current account deficit. In 2007, the U.S. current account deficit was $731 billion, equivalent to 5.3% of GDP. The implications... View Details
Keywords: World Economy; Macroeconomics; Borrowing and Debt; Currency; Foreign Direct Investment; Business and Government Relations; United States
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  • 01 Jun 2012
  • News

Noted & Quoted

“J.C. Penney is in a very tough spot. If you ask people today what it stands for, you don’t get a particularly compelling answer.” —HBS professor Rajiv Lal, commenting on the challenge facing retailing guru Ron Johnson (MBA 1984) as the... View Details
  • 09 Aug 2021
  • Research & Ideas

OneTen: Creating a New Pathway for Black Talent

achieving its mission, including PepsiCo, Walmart, Bank of America, Johnson & Johnson, and Verizon. “If you have those kinds of four-year degree requirements, you are unintentionally excluding 78 percent of African Americans who don’t... View Details
Keywords: by Rawi E. Abdelal, Katherine Connolly Baden, and Boris Groysberg
  • 22 Sep 2022
  • News

The Beauty Guide

of the business. That move served her well. She ended up leading Neutrogena, eventually becoming the president of US Beauty at Johnson & Johnson. Today, she is the global brand president of Clinique and Origins, both part of the Estée... View Details
Keywords: Maureen Harmon
  • 2008
  • Book

Disrupting Class: How Disruptive Innovation Will Change the Way the World Learns

By: Clayton M. Christensen, Michael B. Horn and Curtis W. Johnson
According to recent studies in neuroscience, the way we learn doesn't always match up with the way we are taught. If we hope to stay competitive—academically, economically, and technologically—we need to rethink our understanding of intelligence, reevaluate our... View Details
Keywords: Learning; Teaching; Disruptive Innovation; Competitive Advantage; Technology Adoption
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  • Web

Agents of Change: The Founding of the AASU - The Value of Business Education

Negro College Fund, the Student Nonviolent Coordinating Committee (SNCC), and the NAACP. Benjamin Tanner Johnson HBS MBA 1921 Princeton, NJ Howard University, 1919 Benjamin Tanner Johnson was a tireless... View Details
  • 01 Mar 2004
  • News

Kilimanjaro

final climb in a misty rain. The temperature was 5 degrees; the winds were blowing at 30 miles per hour. By this point they all knew each other quite well. Most of the chocolate had already been consumed. Canadian Graeme Johnson (MBA ’95)... View Details
Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • Web

AASU50 - Alumni

conferred from 1997-2001. Bert King Award for Service Kenneth A. Powell, MBA 1974 Nancy Lane, PMD 29 Clifford E. Darden, MBA 1969, DBA 1982 Lillian L. Lambert, MBA 1969 Carla Harris, MBA 1987 Ann M. Fudge, MBA 1977 James I. Cash W. Dwight Raiford, MBA 1978 Michele... View Details
  • 25 Apr 2024
  • News

Origin Stories

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. Where we come from and how we were raised has a profound effect on who we become. The recipients of this year’s Alumni Achievement Award grew up... View Details
  • 16 May 2024
  • News

On the Job

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. We all have early memories of on-the-job learnings—those moments that had a lasting impact on how we see the world of work and our place in it. This... View Details
Keywords: first job; leadership; life experience; career lessons; Finance; Oil and Gas Extraction; Mining; Retail Trade
  • 01 Sep 2006
  • What Do You Think?

Are We Ready for Self-Management?

C. J. Cullinane identified the most important requirement for self-management success as "conviction and commitment of top management." As Peter Johnson put it, "True and genuine self-management cannot happen if there are... View Details
Keywords: by James Heskett
  • 02 Aug 2021
  • Research & Ideas

What If Closing the Wage Gap Means Everyone Earns Less?

bargaining power, the paper finds. Takeaways for executives and employees The Wall Street Journal reported in June that Johnson & Johnson, McKesson, and CBRE stated in job postings for remote workers that they wouldn’t consider for... View Details
Keywords: by Avery Forman
  • 30 Nov 2016
  • What Do You Think?

How Do Leaders Manage the Tension Between Pride and Arrogance?

influence on whether or not an organization crosses the line from pride to arrogance. (3) It is possible to lead close to the line between pride and arrogance without crossing it; several suggestions were offered for how to do this. Ken View Details
Keywords: by James Heskett
  • 03 Jul 2008
  • What Do You Think?

Are Followers About to Get Their Due?

difference between a great leader and a great follower in the business world is the opportunities they have had to better themselves." Eric Johnson Wildbear concurred, saying that "Followership ends up being the same as... View Details
Keywords: by Jim Heskett
  • 01 Aug 1998
  • News

High Honors

Johnson & Johnson in 1973 and in 1977 joined Standard Brands Incorporated. There she rose to become vice president of marketing for the margarine division. Standard merged with Nabisco in 1981, and in 1987... View Details
  • 17 Oct 2022
  • Research & Ideas

Why Quiet Quitters Need More Than Money to Re-Engage

willing to go above and beyond in their roles. All this while inflation spirals. Abdelal, who is the Herbert F. Johnson Professor of International Management at HBS, and DeLong make the case that the remedy is understanding the... View Details
Keywords: by Michael Blanding
  • 28 Apr 2003
  • Research & Ideas

Supply Chain Risk: Deal With It

[provided] you've examined the supply chain up and down before implementation." Johnson agrees, noting that "the supply chain becomes more brittle" if a company single-mindedly pursues reduction of overt costs, as in... View Details
Keywords: by David Stauffer