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    Das Narayandas

    Das Narayandas is the Edsel Bryant Ford Professor of Business Administration at the Harvard Business School. His academic credentials include a Bachelor of Technology degree in Engineering from the Indian Institute of Technology, Bombay (IITB), a Post-Graduate... View Details

    Keywords: advertising; beauty products; biotechnology; computer; electrical equipment; electronics; entertainment; federal government; high technology; industrial goods; information technology industry; internet; management consulting; manufacturing; marketing industry; professional services; retailing; telecommunications; transportation
    • April 2012
    • Case

    Introducing iSnack 2.0: The New Vegemite

    By: Anat Keinan, Francis Farrelly and Michael Beverland
    Vegemite is an iconic Australian breakfast spread and is often seen as a quintessential Australian product. This case focuses on Kraft's decision to revitalize brand performance through the introduction of a brand extension. Drawing on extensive social media analysis... View Details
    Keywords: Food; Product Launch; Conflict and Resolution; Brands and Branding; Consumer Products Industry; Food and Beverage Industry
    Related
    • July 1990
    • Background Note

    Effective Business Presentations

    Effective presentations do not just happen, they are the result of careful planning and practice. The more appropriate to audience, situation, and topic your planning and delivery, the more likely it is that you will achieve your communication goal. An active, involved... View Details
    Keywords: Business or Company Management; Presentations
    Related
    • 11 May 2020
    • Working Paper Summaries

    Targeting High Ability Entrepreneurs Using Community Information: Mechanism Design in the Field

    Keywords: by Reshmaan Hussam, Natalia Rigol, and Benjamin N. Roth
    • October 1978 (Revised March 1987)
    • Background Note

    Note on Market Definition and Segmentation

    Outlines the problems involved in defining "markets" for purposes of 1) developing competitive strategies, 2) measuring market share, and 3) evaluating the extent of competition. The primary focus is on strategic planning--specifically, the questions of delimiting the... View Details
    Keywords: Strategic Planning; Markets; Segmentation
    Related
    • October 1991 (Revised January 2000)
    • Case

    Workplace Safety at Alcoa (A)

    By: Kim B. Clark and Joshua D. Margolis
    Examines the challenge facing the managers of a large aluminum manufacturing plant in its drive to improve workplace safety. The CEO of the company has made safety a top priority. The plant has made good progress in reducing the injury rate, but now confronts the need... View Details
    Keywords: Working Conditions; Safety; Problems and Challenges; Change Management; Operations; Resignation and Termination; Factories, Labs, and Plants; Manufacturing Industry; United States
    Related

      Lauren H. Cohen

      Lauren Cohen is the L.E. Simmons Professor in the Finance & Entrepreneurial Management Units at Harvard Business School and a Research Associate at the National Bureau of Economic Research. He is an Editor of the Review of Financial... View Details

      Keywords: asset management; brokerage; financial services; federal government; investment banking industry; state government
      • February 1983 (Revised May 1984)
      • Case

      Managing Product Safety: The Ford Pinto

      Presents an accounting of Ford Motor Company's handling of a product safety controversy (1970-77) surrounding its Pinto subcompact car. May be used as part of a series, Managing Product Safety, that provides an opportunity to compare and contrast the social response... View Details
      Keywords: Safety; Crisis Management; Product; Auto Industry; United States
      Related
      • January 1996 (Revised September 1997)
      • Case

      Scott Paper Company

      By: Stuart C. Gilson and Jeremy Cott
      A professional turnaround manager attempts to implement a massive global downsizing program at the world's largest producer of consumer tissue products. The plan involves laying off almost one third of the company's 34,000 hourly and salaried employees and dramatically... View Details
      Keywords: Assets; Global Strategy; Resignation and Termination; Goals and Objectives; Business and Stakeholder Relations; Sales; Value Creation; Pulp and Paper Industry
      Related
      • January 2003 (Revised March 2009)
      • Case

      The State of Connecticut: Strategy for Economic Development

      By: Michael E. Porter and Kaia Miller
      Describes the history of Connecticut's economy, its competitive challenges in the 1990s, and the steps taken to develop an economic plan for the state. A prominent issue is the competitive position of Connecticut's industry clusters and the efforts to create a formal... View Details
      Keywords: Economic Growth; Economy; Government and Politics; Industry Clusters; Competition; Connecticut
      Related
      • February 1984 (Revised March 1991)
      • Case

      Sof-Optics, Inc. (B)

      Involves the introduction of a technology which almost completely eliminates direct labor for a major segment of the product line. The technology is unproven though, and requires managing the learning process. The teaching objective is to review the differences in... View Details
      Keywords: Technology; Change Management; Production; Performance Capacity
      Related
      • Research Summary

      Climate Adaptation

      By: John D. Macomber
      It's clear that challenges like wildfires, river flooding, extreme heat, and storm surge are increasing. How will homeowners, businesses, instituations, goverments, and all of society decide what and whom to protect and what and whom to not protect? What is the timing?... View Details
      Keywords: Climate Change; Climate Risk; Hurricanes; Fire Protection; Water Management; Insurance And Reinsurance
      • Winter 2017
      • Article

      Why Big Data Isn't Enough

      By: Sen Chai and Willy C. Shih
      There is a growing belief that sophisticated algorithms can explore huge databases and find relationships independent of any preconceived hypotheses. But in businesses that involve scientific research and technological innovation, this approach is misguided and... View Details
      Keywords: Big Data; Science-based; Science; Scientific Research; Data Analytics; Data Science; Data-driven Management; Data Scientists; Technological Innovation; Analytics and Data Science; Mathematical Methods; Theory
      Related
      • April 2016
      • Supplement

      Preparing a Concession Bid at TAV Airports Holding - Exhibit 7 Supplement Model

      By: C. Fritz Foley and Çiğdem Çelik
      In 2013, TAV Airports Holding prepared a bid for the concession to build and operate the third Istanbul airport. This process involved input from various parts of the firm with operating and financial expertise. Burcu Geriş, the CFO of TAV Airports Holding, and her... View Details
      Keywords: Partners and Partnerships; Valuation; Investment; Bids and Bidding; Projects; Management Teams; Air Transportation Industry; Turkey
      Related
      • April 2016
      • Supplement

      Preparing a Concession Bid at TAV Airports Holding

      By: C. Fritz Foley and Çiğdem Çelik
      In 2013, TAV Airports Holding prepared a bid for the concession to build and operate the third Istanbul airport. This process involved input from various parts of the firm with operating and financial expertise. Burcu Geriş, the CFO of TAV Airports Holding, and her... View Details
      Keywords: Project Finance; Infrastructure Development; Equity Cash Flows; Capital Budgeting; Valuation; Financial Management; Financing and Loans; Air Transportation Industry; Transportation Industry; Turkey
      Related
      • October 2001 (Revised January 2002)
      • Case

      Auction Vignettes

      By: Guhan Subramanian and Michelle Kalka
      This case consists of a series of short vignettes illustrating several auctions: the auctions for Hillary Clinton's biography and the talents of baseball star Alex Rodriguez; eBay online auctions; the Turkish government's auction for a 51% stake in its state-run gas... View Details
      Keywords: Auctions
      Related
      • May 1990 (Revised April 1991)
      • Background Note

      Dirty Hands

      By: Joseph L. Badaracco Jr.
      A one-paragraph excerpt from a play by Jean-Paul Sartre. Describes in the words of one character, the ethical problem of "dirty hands": the problem that doing the morally superior thing in some circumstances inevitably involves doing some things that are morally wrong.... View Details
      Keywords: Moral Sensibility; Management; Problems and Challenges; Personal Characteristics; Value
      Related
      • 27 Apr 2015
      • News

      Reconnecting on education

      • 14 Dec 2021
      • News

      The Four Principles Of Change Management

        Negotiation Genius

        Whether you've “seen it all” or are just starting out, Negotiation Genius will dramatically improve your negotiating skills and confidence. Drawing on decades of behavioral research plus the experience of thousands of business clients, the authors take the... View Details