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  • All HBS Web  (3,098)
    • People  (19)
    • News  (662)
    • Research  (1,624)
    • Events  (27)
    • Multimedia  (29)
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Show Results For

  • All HBS Web  (3,098)
    • People  (19)
    • News  (662)
    • Research  (1,624)
    • Events  (27)
    • Multimedia  (29)
  • Faculty Publications  (1,004)
← Page 17 of 3,098 Results →
  • 28 Jan 2020
  • News

Harvard University Appoints Matt Segneri New Executive Director of I-Lab

  • 30 Mar 2012
  • News

Why self-checkout lanes don’t work

  • September – October 2009
  • Article

Critical Decisions in Software Development: Updating the State of the Practice

By: Alan MacCormack, Michael A. Cusumano, Chris Kemerer and Bill Crandall
This article focuses on how to choose the "right" software development process, how to structure global software design chains, how to manage the interaction of project structure and software design, and how to balance innovation and efficiency in a software business. View Details
Keywords: Applications and Software; Product Development; Projects; Innovation and Management; Performance Efficiency; Information Technology Industry
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MacCormack, Alan, Michael A. Cusumano, Chris Kemerer, and Bill Crandall. "Critical Decisions in Software Development: Updating the State of the Practice." IEEE Software 26, no. 5 (September–October 2009).
  • winter 2009
  • Journal Article

Interactivity's Unanticipated Consequences for Markets and Marketing

By: John A. Deighton and Leora Kornfeld
The digital interactive transformation in marketing is not unfolding, as some thought it would, on the model of direct marketing. That model anticipated that marketing, empowered by digital media using rich profiling data, would intrude ever more deeply and more... View Details
Keywords: Communication Intention and Meaning; Interactive Communication; Marketing Communications; Consumer Behavior; Social and Collaborative Networks; Online Technology
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Deighton, John A., and Leora Kornfeld. "Interactivity's Unanticipated Consequences for Markets and Marketing." Journal of Interactive Marketing 23, no. 1 (winter 2009): 2–12. (First Runner-up and Winner of an Honorable Mention for the Best Paper published in the Journal of Interactive Marketing in 2009.)
  • 01 Jun 2012
  • News

Leadership Is a Conversation

  • July 2010
  • Case

Metabical: Positioning and Communications Strategy for a New Weight Loss Drug

By: John A. Quelch and Heather Beckham
Cambridge Sciences Pharmaceuticals (CSP) expects final approval for its revolutionary weight loss drug, Metabical. Metabical will be the only weight loss drug with FDA approval that is also clinically proven to be effective for moderately overweight people. Barbara... View Details
Keywords: Product Positioning; Marketing Communications; Product Launch; Consumer Behavior; Pharmaceutical Industry; United States
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Quelch, John A., and Heather Beckham. "Metabical: Positioning and Communications Strategy for a New Weight Loss Drug." Harvard Business School Brief Case 104-240, July 2010.
  • 2007
  • Chapter

Disrupting Gender, Revising Leadership

By: D. E. Meyerson, R. Ely and Laura Wernick
In this chapter, we present a case study of men on two off-shore oil platforms—a workplace that has traditionally rewarded men for their masculine displays of bravado and their interactions centered on proving masculinity—in which such displays and interactions were... View Details
Keywords: Organizational Change and Adaptation; Safety; Leadership; Interpersonal Communication; Practice; Gender; Business Processes; Energy Industry
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Meyerson, D. E., R. Ely, and Laura Wernick. "Disrupting Gender, Revising Leadership." In Women and Leadership: The State of Play and Strategies for Change, edited by D. Rhode and B. Kellerman. Warren Bennis book. Jossey-Bass, 2007.
  • Research Summary

Overview

Professor Myers studies the ways people learn from their own—and others’—experiences at work, with a particular emphasis on learning in health care organizations and emergency medical contexts. Though his interest is in individual-level learning, he focuses in... View Details
Keywords: Learning And Development; Learning Organizations; Learning By Doing; Health Care Industry; Innovation; Identity Construction; Medical Error; Knowledge Development; Knowledge Sharing; Knowledge Work; Learning; Leadership Development; Knowledge Management; Collaborative Innovation and Invention; Health Industry; United States; Singapore; Asia
  • 01 Feb 2021
  • Working Paper Summaries

Learning with People Like Me: The Role of Age-Similar Peers on Online Business Course Engagement

Keywords: by Laura R. Huber, Jacqueline N. Lane, and Karim R. Lakhani; Education
  • 12 Nov 2020
  • HBS Seminar

Hanna Halaburda, NYU Stern School of Business

  • 2014
  • Other Teaching and Training Material

Marketing Reading: Sales Force Design and Management

By: Doug J. Chung and Das Narayandas
This Core Curriculum Reading introduces students to (1) the importance of sales force design in implementing organizational strategy, and (2) the role of sales force management in linking structures and processes to behaviors. The material combines theoretical... View Details
Keywords: Sales Budget; Sales Compensation; Sales Cycle; Sales Force Management; Sales Forces; Sales Management; Sales Operations; Sales Organization; Sales Planning; Sales Strategy
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Chung, Doug J., and Das Narayandas. "Marketing Reading: Sales Force Design and Management." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8213, 2014.
  • Clubs

Management Consulting Club

Keywords: Consulting

    The Power of Vicarious Learning

    “We typically think of learning as something that happens in a classroom or an organizational training context, but the reality is that most of our learning occurs in our day to day interactions and the experiences that we have in the workplace.” View Details
    • 27 Jul 2021
    • News

    To Set the Price Tag for Telehealth, First Understand Its Value

    • Video

    Our Difference - Active Learning

    • 06 May 2021
    • Video

    10th Anniversary Reflections from HBS HKS Joint Degree Alumni

    • July 2002
    • Supplement

    Discount & Hawkins Openings: Video Highlights

    By: Michael A. Wheeler
    This case shows the interactions between two quite different pairs of negotiators, both engaged in working through the final leasing clause between a mall developer and its anchor tenant. It highlights the importance of openings to frame and shape the entire course of... View Details
    Keywords: Interpersonal Communication; Negotiation; Leasing; Renting or Rental; Competition
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    Wheeler, Michael A. "Discount & Hawkins Openings: Video Highlights." Harvard Business School Video Supplement 903-801, July 2002.

      Jiwoon Park

      June (Jiwoon) Park is a doctoral student in Marketing at Harvard Business School.

      Her research interests include consumer behavior, judgment and decision-making, and human-machine interaction (HMI). Prior to joining HBS, June received her M.S. in Marketing... View Details
      • 2011
      • Book

      The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators

      By: Jeffrey H. Dyer, Hal B. Gregersen and Clayton M. Christensen
      Some people are just natural innovators, right? With no apparent effort, they discover ideas for new products, services, and entire businesses. It may look like innovators are born, not made. But according to Jeffrey Dyer, Hal Gregersen, and Clay Christensen anyone can... View Details
      Keywords: Competency and Skills; Disruptive Innovation; Competitive Advantage
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      Dyer, Jeffrey H., Hal B. Gregersen, and Clayton M. Christensen. The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators. Boston, MA: Harvard Business Press, 2011.
      • June 2021
      • Article

      Engineering Serendipity: When Does Knowledge Sharing Lead to Knowledge Production?

      By: Jacqueline N. Lane, Ina Ganguli, Patrick Gaule, Eva C. Guinan and Karim R. Lakhani
      We investigate how knowledge similarity between two individuals is systematically related to the likelihood that a serendipitous encounter results in knowledge production. We conduct a natural field experiment at a medical research symposium, where we exogenously... View Details
      Keywords: Cognitive Similarity; Innovation; Knowledge Production; Natural Field Experiment; Knowledge Acquisition; Knowledge Sharing; Relationships
      Citation
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      Lane, Jacqueline N., Ina Ganguli, Patrick Gaule, Eva C. Guinan, and Karim R. Lakhani. "Engineering Serendipity: When Does Knowledge Sharing Lead to Knowledge Production?" Strategic Management Journal 42, no. 6 (June 2021).
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