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All HBS Web
(1,056)
- People (2)
- News (368)
- Research (480)
- Events (2)
- Multimedia (9)
- Faculty Publications (222)
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- 12 Aug 2008
- First Look
First Look: August 12, 2008
2001. In 1990 the German consumer goods company Benkiser began acquiring fragrance and cosmetics brands with the intent of developing a beauty business. These included the long-established, but relatively small, U.S. fragrance company...
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Sean Silverthorne
- 30 Jul 2024
- Research & Ideas
Do Social Movements Sway Voters? Not Really, Except for One
increase in liberal attitudes on racial issues and vote intentions for the Democrats” in the 2020 US presidential election, the paper says. While it’s unclear why the Black Lives Matter movement shifted more views than other social...
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by Sean Silverthorne
- 08 Apr 2014
- First Look
First Look: April 8
intentional attempt to synthesize, abstract, and articulate the key lessons taught by experience. Drawing on dual-process theory, we focus on the reflective dimension of the learning process and propose that learning can be augmented by...
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Sean Silverthorne
- 09 Mar 2010
- First Look
First Look: March 9
International Conference on Financial Cryptography and Data Security (forthcoming) Abstract We describe a method for identifying "typosquatting," the intentional registration of misspellings of popular web site addresses. We...
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Martha Lagace
- 08 Oct 2007
- Research & Ideas
Management Education’s Unanswered Questions
university-based business schools first emerged, what did the founders envision? Were they naive? A: The original intention is very clear: to create management as a profession. A profession did not mean a distinction between an expert and...
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- 07 Apr 2003
- Research & Ideas
Three Steps for Crisis Prevention
It's all too easy, of course, to play Monday-morning quarterback when things go terribly wrong. That's not our intent here. We readily admit that many surprises are unpredictable—that some bolts out of the blue really do come out of the...
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by Michael D. Watkins & Max H. Bazerman
- winter 2009
- Journal Article
Interactivity's Unanticipated Consequences for Markets and Marketing
By: John A. Deighton and Leora Kornfeld
The digital interactive transformation in marketing is not unfolding, as some thought it would, on the model of direct marketing. That model anticipated that marketing, empowered by digital media using rich profiling data, would intrude ever more deeply and more...
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Keywords:
Communication Intention and Meaning;
Interactive Communication;
Marketing Communications;
Consumer Behavior;
Social and Collaborative Networks;
Online Technology
Deighton, John A., and Leora Kornfeld. "Interactivity's Unanticipated Consequences for Markets and Marketing." Journal of Interactive Marketing 23, no. 1 (winter 2009): 2–12. (First Runner-up and Winner of an Honorable Mention for the Best Paper published in the Journal of Interactive Marketing in 2009.)
- 03 Sep 2024
- Research & Ideas
Is It Even Possible to Dam the Flow of Misleading Content Online?
As a polarizing US presidential election nears, moderating controversial content on social media poses a pressing problem for tech giants. But no matter how many employees they hire, lines of code they write, or new content policies they implement, major platforms face...
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- Article
When Dreaming Is Believing: The (Motivated) Interpretation of Dreams
By: Carey K. Morewedge and Michael I. Norton
This research investigated laypeople's interpretation of their dreams. Participants from both Eastern and Western cultures believed that dreams contain hidden truths (Study 1) and considered dreams to provide more meaningful information about the world than similar...
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Keywords:
Anchoring;
Attribution;
Dreams;
Motivated Reasoning;
Unconscious Thought;
Communication Intention and Meaning;
Judgments;
Values and Beliefs;
Information;
Behavior;
Cognition and Thinking;
Motivation and Incentives
Morewedge, Carey K., and Michael I. Norton. "When Dreaming Is Believing: The (Motivated) Interpretation of Dreams." Journal of Personality and Social Psychology 96, no. 2 (February 2009): 249–264. (Winner of Society for Personality and Social Psychology. Theoretical Innovation Prize For an article or book chapter judged to provide the most innovative theoretical contribution to social/personality psychology within a given year presented by Society for Personality and Social Psychology.)
- 03 Oct 2017
- First Look
First Look at Research and Ideas, October 3, 2017
overstaffed, corrupt, rife with subsidies, and losing money. Finally, in 2012, President Enrique Peña Nieto announced his intent to drastically reform both. Over the next two years, the Mexican constitution was amended, and a dozen...
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by Sean Silverthorne
- October 1987 (Revised November 1994)
- Case
Boston Fights Drugs (A): Designing Communications Research
Describes in detail the research mounted by five individuals with a $20,000 budget to combat drug abuse among Boston's school-going population. Using the focus group methodology they discover that most of the current anti-drug advertising is useless. They create their...
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Keywords:
Budgets and Budgeting;
Misleading and Fraudulent Advertising;
Communication Intention and Meaning;
Brands and Branding;
Performance Evaluation;
Research and Development;
Segmentation;
Pharmaceutical Industry;
Boston
Rangan, V. Kasturi. "Boston Fights Drugs (A): Designing Communications Research." Harvard Business School Case 588-031, October 1987. (Revised November 1994.)
- 20 Jan 2017
- Research & Ideas
Here’s How Businessman Trump Is Likely to Approach the Presidency
Some of this perception was likely a result of his public confidence. Some may have resulted from his bluntness and his stated intent to cut through the red tape of Washington, along with its perceived stagnation, dominance by big money,...
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by Christina Pazzanese
- 07 Sep 2011
- First Look
First Look: Sept. 7
margin market? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/811047-PDF-ENG Just an MOU or a Real Deal? Lena G. Goldberg and Mary Beth FindlayHarvard Business School Note 312-018 Notwithstanding the professed intention of a...
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Sean Silverthorne
- March 2022 (Revised November 2022)
- Case
When Should CEOs Speak Out Publicly? The 2021 Georgia Voting Law
By: William W. George, Hubert Joly and Amram Migdal
This case describes the March 2021 passage of a voting and elections law in the U.S. state of Georgia and reactions by corporations and corporate leaders to the law. Included are a brief history of voting rights in the United States and Georgia and an overview of the...
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Keywords:
Voting Rights;
CEO Activism;
Communication;
Communication Intention and Meaning;
Communication Strategy;
Forms of Communication;
Announcements;
Spoken Communication;
Decision Making;
Judgments;
Voting;
Demographics;
Nationality;
Race;
Geography;
Geographic Location;
Geopolitical Units;
Country;
Government and Politics;
Government Administration;
Government Legislation;
Political Elections;
History;
Law;
Laws and Statutes;
Rights;
Leadership;
Leadership Style;
Management;
Management Skills;
Relationships;
Business and Community Relations;
Business and Government Relations;
Business and Stakeholder Relations;
Social Psychology;
Status and Position;
Society;
Civil Society or Community;
Culture;
Public Opinion;
Social Issues;
Societal Protocols;
United States;
Georgia (state, US)
- 17 Mar 2022
- Research & Ideas
Navigating Tradeoffs: How Purpose Becomes a Company's ‘Lighthouse in the Storm’
Every business leader faces difficult tradeoffs when working to make a company both profitable and purposeful. But leaders who articulate a company’s deep purpose can tap into that broader vision to help them navigate short-term decisions by keeping the company’s...
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by Ranjay Gulati
- 19 Nov 2018
- Working Paper Summaries
Lazy Prices
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
additional millions of poor people to buy in. As prices have fallen, Asian brands such as Asus and Acer of Taiwan have gained share while IBM sold its PC business to Lenovo. “Critics of marketing tend to overestimate the level of View Details
- 10 Jan 2005
- Research & Ideas
Motivation and the Cross-Sector Alliance
business holdings. The traditional Argentine newspaper La Nación provides an example of such a shift, when in 1996 a change in ownership of the controlling stake led to the appointment of Julio Saguier as board chairman. Saguier was View Details
- 2007
- Working Paper
Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers
By: John A. Deighton and Leora Kornfeld
The digital interactive transformation in marketing is not unfolding, as many thought it would, on the model of direct marketing. That model anticipated that digital media using rich profiling data would intrude marketing messaging more deeply and more precisely into...
View Details
Keywords:
Communication Intention and Meaning;
Interactive Communication;
Marketing Communications;
Consumer Behavior;
Social and Collaborative Networks;
Internet and the Web
Deighton, John A., and Leora Kornfeld. "Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers." Harvard Business School Working Paper, No. 08-017, September 2007.
- 14 May 2009
- Sharpening Your Skills
Sharpening Your Skills: Managing Teams
mastery" goals probably lead to better effects than strict "performance" goals. Good people with the best of intentions can focus so much on a stretch goal that they fail to recognize how it leads to unethical behavior and/or excessive...
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Re: Multiple Faculty