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  • 18 May 2015
  • Research & Ideas

Advertisers Get Serious About Playing With Their Brands

talk or Kardashian talk and sometimes they go a little bit too far” Play involves both intentional interaction and turn-taking—and social media engagement between marketer and consumer certainly qualifies—making play an appropriate word... View Details
Keywords: by Dina Gerdeman; Advertising
  • 11 Jun 2001
  • Research & Ideas

E-Commerce Unplugged

Companies that spent decades understanding consumer-buying psychology traditionally assumed that specific products could satisfy discrete consumer needs. Now, they will need to define consumers by their fundamental life intentions (the... View Details
Keywords: by Nitin Nohria & Marty Leestma
  • 31 Oct 2004
  • Research & Ideas

The New CEO’s Wrong Message

called a meeting of all his top managers the next week. He reassured them that they enjoyed his full confidence and that he had no intention of undermining their authority as he had done with the departing division manager. He candidly... View Details
Keywords: by Michael E. Porter, Jay W. Lorsch & Nitin Nohria
  • January–February 2018
  • Article

The New CEO Activists

By: Aaron K Chatterji and Michael W. Toffel
Though corporations have been lobbying the government and making campaign donations for a long time now, in recent years a dramatic new trend has emerged in U.S. politics: CEOs are taking very public stands on thorny political issues that have nothing to do with their... View Details
Keywords: Government Policy; Rights; Leadership & Corporate Accountability; Sustainability; Leadership; Corporate Accountability; Policy; Social Issues; Communication Intention and Meaning; United States
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  • 03 Nov 2022
  • Op-Ed

Feeling Separation Anxiety at Your Startup? 5 Tips to Soothe These Growing Pains

You’re the founder of a growing startup and it seems like just yesterday that you were a team of five, sharing a co-working space with one table and five chairs. There was an open flow of communication in the room and unless someone’s headphones were on to signal they... View Details
Keywords: by Julia Austin
  • 16 Jan 2018
  • First Look

First Look at New Research and Ideas, January 16, 2018

By: Rithmire, Meg Abstract—The Chinese leadership under Xi Jinping has announced its intentions to transition the economy from one driven by investment and exports to one driven by domestic demand. The main strategy to achieve this... View Details
Keywords: Sean Silverthorne
  • 28 May 2012
  • Research & Ideas

A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy

Thousands of large, profitable companies have all the right intentions of giving back to society—and yet a sizable number of them have corporate social responsibility (CSR) programs that provide little benefit to either the community or... View Details
Keywords: by Dina Gerdeman
  • 04 Apr 2007
  • Research & Ideas

The Business of Global Poverty

"The GPP's intent is not to discover the next big idea," Rangan says, "but to find models that business can use to engage with the base of the pyramid." Poverty can only be truly addressed if you meet four conditions.... View Details
Keywords: by Garry Emmons
  • 10 Oct 2005
  • Research & Ideas

Homers: Secrets on the Factory Floor

employee elected body) that my intentions were neither destructive nor judgmental. The labor council granted me access to its list of retirees, and, to this day, I cannot thank them enough. Q: What was the reception you got while... View Details
Keywords: by Sean Silverthorne; Manufacturing
  • 29 Apr 2019
  • Research & Ideas

Is the Digital Age Making Us Petty?

attentiveness to trivial details,” as defined in a recent research study, can drag down relationships, result in recriminating behavior, and ruin the good intentions behind very generous donations. On the flip side, leaving room for error... View Details
Keywords: by Kristen Senz
  • 2014
  • Article

Children Develop a Veil of Fairness

By: Alex Shaw, Natalia Montinari, Marco Piovesan, Kristina Olson, Francesca Gino and Michael I. Norton
Previous research suggests that children develop an increasing concern with fairness over the course of development. Research with adults suggests that the concern with fairness has at least two distinct components: a desire to be fair and a desire to signal to others... View Details
Keywords: Inequity Aversion; Social Signaling; Social Cognitive Development; Communication Intention and Meaning; Fairness; Age; Reputation; Growth and Development; Cognition and Thinking
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  • 11 Jul 2017
  • First Look

First Look at New Ideas and Research, July 11

or efficacy—influence change recipients’ willingness to adopt the change. By contrast, change recipients’ turnover intentions are driven by their levels of demonstrated ability and efficacy rather than their affective states. Publisher's... View Details
Keywords: Sean Silverthorne
  • March 2025
  • Article

Does Communicating Measurable Diversity Goals Attract or Repel Historically Marginalized Job Applicants? Evidence from the Lab and Field

By: Erika L. Kirgios, Ike Silver and Edward H. Chang
Many organizations struggle to attract a demographically diverse workforce. How does adding a measurable goal to a public diversity commitment—for example, “We care about diversity” versus “We care about diversity and plan to hire at least one woman or racial minority... View Details
Keywords: Selection and Staffing; Recruitment; Diversity; Goals and Objectives; Communication Intention and Meaning; Behavior
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  • 06 Jan 2012
  • Op-Ed

Where Green Corporate Ratings Fail

News Corporation—a multinational media conglomerate that includes BSKYB, Dow Jones, Fox News, 20th Century Fox and Star, among other units—announced earlier this year that it has become climate neutral, meaning that its operations have no net impact on global climate... View Details
Keywords: by Michael Toffel & Auden Schendler; Information; Publishing
  • 22 Mar 2010
  • Research & Ideas

One Strategy: Aligning Planning and Execution

adapt, despite the intentions of senior management. The structures, processes, and behaviors defined in the book are designed to break inertia, and maintain strategic alignment in times of change. Q: To plan or not to plan? Your own... View Details
Keywords: by Sean Silverthorne; Video Game; Web Services
  • 17 May 2011
  • First Look

First Look: May 17

self-interest in the intentions of others, as contrasted with rational behavior. We also discuss the antecedents and consequences of these naïve and cynical errors, as well as some potential strategies to buffer against their effects and... View Details
Keywords: Sean Silverthorne
  • 26 Jul 2004
  • Research & Ideas

A Better Way to Negotiate: Backward

would have been thwarted and ABB would not exist. Manage Information Careful sequencing can help manage sensitive information. For a building developer worried about being squeezed on price if her intentions become public, the property... View Details
Keywords: by James K. Sebenius
  • 08 Dec 2003
  • Research & Ideas

Is That Really Your Best Offer?

never have a perfect image of his or her thoughts and feelings. In light of the strategic incentives to mask intentions in negotiation, the picture can be especially cloudy. Whatever impressions we form at the bargaining table should... View Details
Keywords: by Michael Wheeler
  • 25 Mar 2001
  • Research & Ideas

Who Wants to Be an Entrepreneur? [Part II]

who have practiced on the Charles for four years." The company announced a strong board of directors and an all-star advisory board of business leaders, educators, and two former governors. It signed a letter of intent with Coca-Cola... View Details
Keywords: by John S. Rosenberg
  • 27 Feb 2018
  • First Look

First Look at New Research and Ideas, February 27, 2018

segregation over time. We demonstrate that the return of racial establishment segregation owes little to within-establishment processes but rather stems from differences in the turnover rates of more- and less-homogeneous workplaces. Present research on employment... View Details
Keywords: Sean Silverthorne

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