Filter Results:
(560)
Show Results For
- All HBS Web (560)
- Faculty Publications (79)
Show Results For
- All HBS Web (560)
- Faculty Publications (79)
- 01 Mar 2017
- News
Alumni Take Cold Calls in New York City
Alumni gathered in New York City in November for a dynamic case discussion — a special benefit for members of the HBS Fund Investors Society. John Quelch, the Charles Edward Wilson Professor of Business Administration at HBS, joined alumni for a reception and then led... View Details
- January 2009
- Teaching Note
Obama versus Clinton: The YouTube Primary (TN)
By: John A. Deighton and Leora Kornfeld
Teaching Note for [509032]. View Details
- 01 Mar 2017
- News
Encouraging Young Entrepreneurs
Freddie Martignetti (MBA 2011) When it comes to the potential for joining forces across Harvard University, Freddie Martignetti (MBA 2011) has an entrepreneur’s vision. “We’re just beginning to scratch the surface,” says Martignetti, a principal at Highland Capital... View Details
- 01 Dec 2004
- News
HBS to Release 2004 Annual Report
exceed our targeted cash from operations.” This year, alumni will receive details of the School’s financial performance in an expanded, annual report format, which will offer a better sense of how HBS financial resources — including gifts from the ongoing $500 million... View Details
- 01 Jun 2007
- News
A Juicy Story
Office software for the Mac. In 1998, Apple launched the iMac, a candy-colored computer that fit well with its ad campaign to “Think Different.” Even so, it sold only 6 million units over the course of three years, compared with sales of... View Details
- 15 Nov 2016
- News
Field Course Helps Nascent Entrepreneurs Connect with Customers
technology-enabled heated winter boots for women, says the course helped her venture gain traction with customers at a very early stage. “The course was very tactical,” Lefkowitz explains. “My team worked on a Kickstarter campaign that... View Details
- 15 Nov 2016
- News
Uncovering The Secrets of Mittelstand Success
HBS professors Ramon Casadesus‐Masanell, left, and Sunil Gupta, listened to a presentation about the layout of the Siemens Electronikwerk Amberg manufacturing facility during the faculty immersion in Munich. (photo by Willy C. Shih) The remarkable success of the... View Details
- Web
Members of the Military | MBA
promote camaraderie, and to raise awareness and support for the military on the Harvard Business School campus. Each year the AFAA hosts a number of events including the AFAA Career Fair, Veteran's Day Celebration, Campaign for the New... View Details
- 01 Mar 2013
- News
Making Change
representatives in support of the successful campaign for marriage equality in New York State. Our social media campaigns have reached 14 million people, and we've won awards for the innovative advocacy... View Details
- 01 Jun 2017
- News
Inbox: From Das’s Desk
place—perhaps become the best place—you can turn to for answers and resources. My conversations with you have convinced me there is more we can do to build on the important alumni engagement work of the Campaign to reinforce your... View Details
Keywords: Das Narayandas
- 25 May 2016
- News
Education Is the Key
Claudio (OPM 12, 1987) and Rosalie Haddad In 1998 Claudio Haddad (OPM 12, 1987) had achieved great success in a nearly 20-year banking career. He easily could have rested on his laurels, but instead, he left the world of finance to put his skills to work for education.... View Details
- 15 Nov 2016
- News
Enabling the Dream of Building A Healthy Future for India
Surabhi Bhandari (photo by Susan Young) Surabhi Bhandari (photo by Susan Young) Surabhi Bhandari (MBA 2017) wants to launch a medical technology startup in India that will help revolutionize health care in her native country. “Multinational companies dominate the... View Details
- 01 Jun 2009
- News
Porter Helps Jerusalem Mayor with Economic Development
a press briefing, Barkat explained that he has adopted Porter’s cluster-based development approach to focus on three existing areas of strength: culture and tourism, health care and life sciences, and outsourced medical and financial services. Until now, “Jerusalem has... View Details
- 01 Mar 2016
- News
Feedback
bring much-needed accountability into the system? —Jim Mills (MBA 1986) Tim Draper’s investment in the school voucher campaign was not for naught. It caused the legislature to panic and pass a surprisingly progressive charter school law... View Details
- Web
Can We Save Democratic Capitalism Before It’s Too Late? | Working Knowledge
College and Super PACs and reducing the corrosive influence of big money in politics. In addition to these established pioneers, there are many inquisitive and informed senior executives and established political leaders who could become... View Details
- 01 Sep 2020
- News
Action Plan: Finding Fluency
trying to be disciplined about a marketing calendar with 16-week lead times,” Dunaway recalls. Plans for April Fool’s Day and Olympics-related campaigns went out the window. “We had to ask: What are the needs that consumers have right now... View Details
- 01 Sep 2006
- News
HBS Student Battles ALS
returned home. While there, he served as the head of Israel’s ALS nonprofit organization, IsrALS, instituting a campaign that galvanized funding, awareness, and research efforts in that nation. Kremer returned to HBS last January. Since... View Details
- 19 Jun 2018
- News
Pittsburgh Alumni Annual Meeting Features PPG’s McGarry
Janet Cahill (AMP 189), executive director of HBS External Relations, who shared insights on the HBS Campaign and alumni engagement. Professor David Yoffie, Max and Doris Starr Professor of International Business Administration, presented... View Details
Keywords: Margie Kelley
- 01 Mar 2007
- News
Courting the Poor
Luiza Helena initiated a reorganization that replaced family members with professional management and launched a campaign to reinforce the company’s mission to serve customers and employees. Despite the volatile nature of the Brazilian... View Details
- 01 Oct 1998
- News
Short Takes
advertise in magazines with a high percentage of youth readers. In contrast, adult brands are less likely to advertise in magazines with higher youth readerships. Debunking the cigarette industry's long-held claim that the primary targets for their advertising View Details
Keywords: Eileen K. McCluskey