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  • All HBS Web  (4,223)
    • People  (13)
    • News  (761)
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    • Events  (22)
    • Multimedia  (38)
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← Page 17 of 4,223 Results →
  • April 2014 (Revised June 2015)
  • Case

Making stickK Stick: The Business of Behavioral Economics

By: Leslie John, Michael Norton and Michael Norris
Email mking@hbs.edu for a courtesy copy.

stickK.com, a website that uses behavioral economics to help users achieve their goals, must choose between a direct-to-consumer or business-to-business model. The case... View Details
Keywords: Behavioral Economics; Behavior Change; B2B Vs. B2C; Human Resource Management; Marketing Of Innovations; Health & Wellness; Weight Loss; Charitable Giving; Marketing; Consumer Behavior; Entrepreneurship; Internet and the Web; Health; Business Model; Sales; Human Resources; Health Industry; United States
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John, Leslie, Michael Norton, and Michael Norris. "Making stickK Stick: The Business of Behavioral Economics." Harvard Business School Case 514-019, April 2014. (Revised June 2015.) (request a courtesy copy.)

    Powerlifting Professor

    What do free weights and academic research about patent trolls have in common? If you’re Lauren Cohen, the L.E. Simmons Professor of Business Administration at Harvard Business School, more than you’d think. Professor Cohen, a competitive powerlifter and... View Details
    • 28 Apr 2021
    • News

    How to Recognize the Most Influential People in Your Office

    • 23 Nov 2020
    • News

    HBS Professor Emeritus David Hawkins Dies at 86

    • 14 May 2019
    • Working Paper Summaries

    Do Experts Listen to Other Experts? Field Experimental Evidence from Scientific Peer Review

    Keywords: by Misha Teplitskiy, Hardeep Ranu, Gary Gray, Michael Menietti, Eva Guinan, and Karim R. Lakhani
    • February 2022
    • Article

    How Global Leaders Gain Power Through Downward Deference and Reduction of Social Distance

    By: Tsedal Neeley and Sebastian Reiche
    We theorize about how people with positional power enact downward deference—a practice of lowering oneself to be equal to that of lower power workers—based on a study of 115 top global leaders at a large U.S. company. These leaders were charged with advancing... View Details
    Keywords: Leadership; Leadership Style; Global Range; Relationships; Rank and Position; Power and Influence; Cross-Cultural and Cross-Border Issues
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    Neeley, Tsedal, and Sebastian Reiche. "How Global Leaders Gain Power Through Downward Deference and Reduction of Social Distance." Academy of Management Journal 65, no. 1 (February 2022): 11–34.
    • fall 1997
    • Article

    Motivating Creativity in Organizations: On Doing What You Love and Loving What You Do

    By: T. M. Amabile
    Creativity in all fields, including business, flourishes under intrinsic motivation- the drive to do something because it is interesting, involving, exciting, satisfying, or personally challenging. This article presents the Componential Theory of Organizational... View Details
    Keywords: Creativity; Motivation and Incentives; Situation or Environment; Organizational Culture
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    Amabile, T. M. "Motivating Creativity in Organizations: On Doing What You Love and Loving What You Do." California Management Review 40, no. 1 (fall 1997): 39–58.
    • January 2021 (Revised March 2021)
    • Case

    THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

    By: Jill Avery, Ayelet Israeli and Emma von Maur
    THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
    Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Preference Prediction; Predictive Analytics; App Development; "Marketing Analytics"; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
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    Avery, Jill, Ayelet Israeli, and Emma von Maur. "THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)." Harvard Business School Case 521-070, January 2021. (Revised March 2021.)
    • 2013
    • Other Unpublished Work

    How ISS Dictates Equity Plan Design

    By: David F. Larcker, Ian D. Gow, Allan McCall and Brian Tayan
    Proxy advisory firms have long been known to influence the voting decisions of institutional investors. Now, a growing body of evidence suggests that they also influence company decisions in equity plan design. Should shareholders and the SEC be concerned? View Details
    Keywords: Voting; Institutional Investing; Corporate Governance
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    Larcker, David F., Ian D. Gow, Allan McCall, and Brian Tayan. "How ISS Dictates Equity Plan Design." Stanford Closer Look Series, Stanford Graduate School of Business, 2013.
    • 2016
    • Chapter

    User-Generated Content and Social Media

    By: Michael Luca
    This paper documents what economists have learned about user-generated content (UGC) and social media. A growing body of evidence suggests that UGC on platforms ranging from Yelp to Facebook has a large causal impact on economic and social outcomes ranging from... View Details
    Keywords: User-generated Content; Crowdsourcing; Design Economics; Internet and the Web; Marketing; Economics; Media; Social Media
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    Luca, Michael. "User-Generated Content and Social Media." Chap. 12 in Handbook of Media Economics. Vol. 1B, edited by Simon Anderson, Joel Waldfogel, and David Strömberg. North-Holland Publishing Company, 2016.
    • 07 May 2020
    • News

    The One Good Thing Caused by COVID-19: Innovation

    • March 2000 (Revised January 2002)
    • Case

    Robert Moses

    By: Kathleen L. McGinn and Alexis Lefort
    Robert Moses was Park Commissioner in New York City for nearly 50 years. In this position, he had more influence on the face of urban New York than anyone before or after. View Details
    Keywords: Power and Influence; New York (city, NY)
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    McGinn, Kathleen L., and Alexis Lefort. "Robert Moses." Harvard Business School Case 800-271, March 2000. (Revised January 2002.)
    • 09 May 2011
    • Research & Ideas

    Moving From Bean Counter to Game Changer

    management level.” If only they could be heard. Often these individuals remain buried in hierarchy, impacting only their isolated areas of influence. In the working paper Organizational Toolmaking: Transformations in the Influence of... View Details
    Keywords: by Kim Girard; Banking
    • 10 Aug 2016
    • Blog Post

    3 Benefits of the Case Method

    emphasis on the case method approach, I knew from the outset that HBS would be very different, and I was not sure if it would suit me. As I wrapped up my time at business school, I considered how the once foreign case method influenced my... View Details
    • June 2009
    • Article

    How Concepts Affect Consumption

    By: Dan Ariely and Michael I. Norton
    Duke behavioral economist Ariely and Harvard Business School professor Norton explore how our consumption of concepts influences physical consumption, both positively and negatively. View Details
    Keywords: Spending; Marketing Communications; Consumer Behavior; Power and Influence
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    Ariely, Dan, and Michael I. Norton. "How Concepts Affect Consumption." Harvard Business Review 87, no. 6 (June 2009).
    • 2012
    • Working Paper

    Componential Theory of Creativity

    By: Teresa M. Amabile
    The componential theory of creativity is a comprehensive model of the social and psychological components necessary for an individual to produce creative work. The theory is grounded in a definition of creativity as the production of ideas or outcomes that are both... View Details
    Keywords: Creativity; Theory; Social Psychology; Organizational Culture
    Citation
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    Amabile, Teresa M. "Componential Theory of Creativity." Harvard Business School Working Paper, No. 12-096, April 2012.
    • February 2006 (Revised September 2007)
    • Background Note

    Winner-Take-All in Networked Markets

    By: Thomas R. Eisenmann
    Discusses platform structure in new networked markets, that is, whether a market that exhibits network effects will be served by a single platform or by rival platforms. Defines "platforms" and "platform structure"; describes factors that influence the odds that a... View Details
    Keywords: Forecasting and Prediction; Growth Management; Network Effects; Digital Platforms; Internet and the Web
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    Eisenmann, Thomas R. "Winner-Take-All in Networked Markets." Harvard Business School Background Note 806-131, February 2006. (Revised September 2007.)
    • March 2001 (Revised July 2007)
    • Background Note

    Power and Influence: Achieving Your Objectives in Organizations

    By: Kathleen L. McGinn and Elizabeth Long Lingo
    Power is the potential to mobilize energy. This rather neutral definition does not address the issues of how to exercise power or to what ends. The answers to these questions determine the ultimate value of an individual's power. This note is written to help readers... View Details
    Keywords: Organizational Culture; Personal Development and Career; Power and Influence; Social and Collaborative Networks; Value
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    McGinn, Kathleen L., and Elizabeth Long Lingo. "Power and Influence: Achieving Your Objectives in Organizations." Harvard Business School Background Note 801-425, March 2001. (Revised July 2007.)
    • Mar 28 2018
    • Testimonial

    Developing Critical Leadership Skills

    • 27 Jul 2009
    • Research & Ideas

    Social Network Marketing: What Works?

    it's important to understand both who influences purchase decisions in online communities and which groups of users can be influenced. “Viral campaigns truly leverage the network aspect of these social networking sites.” "By understanding... View Details
    Keywords: by Sarah Jane Gilbert; Advertising; Publishing; Retail
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