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- Faculty Publications (135)
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- All HBS Web (753)
- Faculty Publications (135)
- 10 Jan 2017
- First Look
First Look at New Research: January 10, 2017
option, independent of the other side” needlessly limit its applicability, especially in the many bargaining relationships where BATNAs are inherently interdependent. Third, BATNAs are often mistakenly described mainly as “last resorts”... View Details
Keywords: Sean Silverthorne
- 15 Nov 2016
- First Look
November 15, 2016
Case 517-021 Brand Portfolio Strategy and Brand Architecture While companies choose to brand their products and services in many different ways, there are some central tenets that help define an optimal brand portfolio and associated... View Details
Keywords: Sean Silverthorne
- 21 May 2013
- First Look
First Look: May 21
http://hbr.org/search/113094-PDF-ENG Harvard Business School Case 613-031 Microsoft Server & Tools In 2011, Microsoft's Server & Tools Business (STB) was large, fast growing, and highly profitable on the strength of traditional packaged View Details
Keywords: Sean Silverthorne
- 30 Apr 2001
- Research & Ideas
Why Evolutionary Software Development Works
the performance of projects in the industry, we examined two outcome measures—one related to the performance of the final product and the other to the productivity achieved in terms of resource consumption... View Details
- Profile
Jeremy Andrus
of time. What are some of the challenges that come with conducting business on so many international fronts? Skullcandy products are currently distributed in over 70 countries, a number that expands every month. So a major challenge for... View Details
Richard M. DeVos
In 1959, with his partner Jay Van Andel, DeVos established one of the most profitable direct selling companies in the world. Van Andel and DeVos accomplished their success through the use of an elaborate pyramid-like distribution system in which View Details
Keywords: Personal Care & Home Products
Robert B. Shetterly
Shetterly led Clorox through a major diversification process after it became an independent company in 1969 (formerly part of Procter & Gamble). Shetterly produced strong financial returns while expanding from one household View Details
Keywords: Personal Care & Home Products
Jay Van Andel
In 1959, with his partner Richard DeVos, Van Andel established one of the most profitable direct selling companies in the world. Van Andel and DeVos accomplished their success through the use of an elaborate pyramid-like distribution system in which View Details
Keywords: Personal Care & Home Products
- 09 Aug 2011
- News
A Toast to Macchu Pisco
elevation to trendiness goes to Melanie Asher (MBA ’03), founder of Macchu Pisco, the Maryland-based company she started back in 2005 with her sister, Lizzie. They import their product from Peru, which is actually overshadowed by... View Details
- 27 Sep 2017
- Research & Ideas
What Happens When Ordinary People Get Creative?
Business School, Emerita, who has studied workplace creativity for more than 40 years. “Those breakthroughs will be made by collaborative groups of ‘ordinary people,’ by open innovation contests and other open innovation processes, by users of View Details
Keywords: by Carmen Nobel
- 22 Jan 2018
- Blog Post
"Luxury, Technology, Integration"
managed to integrate the two in an industry characterized by heritage and craftsmanship, luxury goods. Since their inception, YOOX and Net-A-Porter revolutionized this space selling luxury and fashion products online, a business that was... View Details
Keywords: Consumer Products / Retail
- 18 Mar 2014
- Blog Post
BaubleBar Brought to Life, and Other Tales of Joining a Start-up
without retail experience? Julia encouraged them to get relevant summer experience, like her internship at New Balance. She jumped on an e-commerce project there, and did related independent work during her 2nd year that definitely helped... View Details
- Career Coach
Martha Tassinari
includes start-up consulting, executive coaching and career counseling. Work Experience: High Tech, 20+ years (mostly start-ups, including UNIFI communications, Exit41, Elm Square Interactive; corporates include Verizon, Octel and Osram Sylvania). Roles: View Details
- 22 Sep 2020
- Research & Ideas
Recessions Push Some Entrepreneurs to Launch Too Soon
any of these factors presents a tough puzzle for any researcher to crack. Silverthorne: You’ve just started at HBS. What does your research agenda look like for the next few years? Roche: And what an odd time to start!? Much of my research so far has examined the View Details
Keywords: by Sean Silverthorne
- Web
Teaching Support for HBS Faculty | Baker Library
products and manage course-related readings. Baker Library also supports students with their coursework and independent project assignments. Students can meet with us individually or in teams to discuss... View Details
- 15 Apr 2002
- Research & Ideas
In the Virtual Dressing Room Returns Are A Real Problem
Many distinctive aspects of the textile and apparel industries present challenges to implementing electronic commerce. First, and perhaps most important, is the difficulty of accurately characterizing the product online. Many of the... View Details
William S. Farish
Farish, who had established himself as one of the leading independent oilmen in Texas, joined with Standard Oil becoming head of the firm in 1937. Farish was one of Standard Oil’s leading authorities on new View Details
Keywords: Utilities & Energy
Alfred C. Fuller
Fuller developed a new, unique brush for household use and employed salesmen, called independent “dealers,” to sell his brushes directly to the consumer. Fuller grew sales of his firm from $40,000 in 1910 to $12 million in 1924. By 1930,... View Details
Keywords: Personal Care & Home Products
- 06 Aug 2013
- First Look
First Look: August 6
http://www.cengage.com/aushed/instructor.do?disciplinenumber=1028&product_isbn=9781133626701&courseid=MN05&codeid=2A3A&sortBy=copyrightYear&sortByShow=all August 2013 Journal of Financial Economics Accountability of View Details
Keywords: Anna Secino
Marty Blue
business development, licensing, B2B marketing, product development and industry relations. Marty is currently an Independent board member (and Compensation Committee Chair) at Openbay which is simplifying... View Details