Publications

August 2006 (Revised February 2009)
Case

Tanishq: Positioning to Capture the Indian Woman's Heart

By: Das Narayandas and Kerry Herman

The firm has to choose between an established brand, Tanishq, and a new skunkworks brand, GoldPlus, to go after the Indian plain gold jewelry market: Tanishq, initially targeted at a western customer, has undergone strategic retooling and has currently been... View Details

Keywords: Customers; Brands and Branding; Product Positioning; Segmentation; Apparel and Accessories Industry; India

26 Jul 2016
Video

Reframe Your Thinking

Jul 26 2016
Short Film

Reframe Your Thinking

January 2017 (Revised March 2017)
Case

SIN Capital and the Fullerton Health IPO

By: Josh Lerner and Ann Leamon

In early 2016, David Sin, founder of the Singapore-based private equity group SIN Capital and chairman of its primary holding, Fullerton Health, was deeply involved in preparations for taking Fullerton public on the Singapore stock exchange. Three years after SIN... View Details

Keywords: Healthcare; Asia; IPO; Financing; Singapore; Growth; Health Care and Treatment; Private Equity; Initial Public Offering; Financing and Loans; Strategy; Value Creation; Growth and Development Strategy; Health Industry; Singapore

April 2003 (Revised March 2009)
Case

Operational Execution at Arrow Electronics

By: Ananth Raman and Zeynep Ton

Distribution center operations (from order taking to order fulfillment) and the importance of attending to process details at Arrow Electronics, a large distributor of electronic components and computer products are described. The case also details the actions the... View Details

Keywords: Information; Distribution; Logistics; Strategy; Electronics Industry

18 Oct 2018
Research & Ideas

How to Use Free Shipping as a Competitive Weapon

ablokhin Free shipping is an increasingly important tool in the online retailer's marketing arsenal, but few sellers understand the intricacies of the strategy and are leaving significant profits on the table, new research suggests.... View Details

Keywords: by Kristen Senz; Retail

22 Mar 2013
News

Dell Needs a Rethink and Restart: Lerner

20 Mar 2013
Research & Ideas

How CEOs Sustain Higher-Ambition Goals

Michael Beer and his coauthors at the Center for Higher Ambition Leadership, the executives underscored the importance of higher-ambition goals, including engaging with and developing employee and customer commitment, contributing to the... View Details

Keywords: by Dina Gerdeman

Video

Amy Edmondson on Reflection in Management | Management Essentials

2010
Working Paper

Report on the State of Available Data for the Study of International Trade and Foreign Direct Investment

By: Robert C. Feenstra, Robert E. Lipsey, Lee G. Branstetter, C. Fritz Foley, James Harrigan, J. Bradford Jensen, Lori Kletzer, Catherine Mann, Peter K. Schott and Greg C. Wright

This report, prepared for the Committee on Economic Statistics of the American Economic Association, examines the state of available data for the study of international trade and foreign direct investment. Data on values of imports and exports of goods are of high... View Details

Keywords: Trade; Foreign Direct Investment; Price; Globalization; Policy; Information; Intellectual Property

Read Now

09 Jun 2015
Sharpening Your Skills

Sharpening Your Skills: Social Media

Tate's Digital Makeover Transforms the Traditional Museum What happens when the traditional museum-going experience meets the world of digital marketing? WORKING PAPERS Competing with Privacy Personal information is a valuable asset in the marketplace and an View Details

Keywords: Re: Multiple Faculty; Advertising

Profile

Brett Laffel

Why was getting a business education important to you? Obtaining a business education was important to me because my past work experience involved learning a very narrow and specific skill set and I wanted... View Details

February 2002 (Revised December 2003)
Case

H-E-B Own Brands

By: V. Kasturi Rangan and Marie Bell

H-E-B is a $9 billion grocery chain located in Southwest Texas. This case focuses on H-E-B's private label strategy, a product category that accounts for 19% of H-E-B's sales and one that earns gross margins 50% higher than national brands. A leader in its markets,... View Details

Keywords: Growth and Development; Market Entry and Exit; Supply Chain Management; Private Ownership; Sales; Strategy; Competitive Strategy

01 Aug 2023
Cold Call Podcast

Can Business Transform Primary Health Care Across Africa?

Keywords: Re: Regina E. Herzlinger; Pharmaceutical; Health

Nov 08 2018
Testimonial

The Power of Civility

2012
Chapter

Environmental Federalism in the European Union and the United States

By: David Vogel, Michael W. Toffel, Diahanna Post and Nazli Z. Uludere Aragon

The United States (US) and the European Union (EU) are federal systems in which the responsibility for environmental policy-making is divided or shared between the central government and the (member) states. The attribution of decision-making power has important policy... View Details

Keywords: Natural Environment; Policy; Government and Politics; Governing Rules, Regulations, and Reforms; European Union; United States