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  • All HBS Web  (5,405)
    • People  (32)
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  • Feb 18 2016
  • Tout

We Celebrate New Ways of Thinking. Are You Ready?

  • January 2021 (Revised March 2021)
  • Case

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Jill Avery, Ayelet Israeli and Emma von Maur
THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Preference Prediction; Predictive Analytics; App Development; "Marketing Analytics"; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
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Avery, Jill, Ayelet Israeli, and Emma von Maur. "THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)." Harvard Business School Case 521-070, January 2021. (Revised March 2021.)

    Mallika Sarabhai

    Keywords: Arts, Media, Entertainment
    • 18 Feb 2016
    • Video

    We Celebrate New Ways of Thinking. Are You Ready?

    • August 2014
    • Article

    Incentives in a Stage-Gate Process

    By: Raul O. Chao, Kenneth C. Lichtendahl and Yael Grushka-Cockayne
    Many large organizations use a stage‐gate process to manage new product development projects. In a typical stage‐gate process project managers learn about potential ideas from research and exert effort in development while senior executives make intervening go/no‐go... View Details
    Keywords: Stage-Gate Process; Production; Operations; Product Development; Innovation and Invention
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    Chao, Raul O., Kenneth C. Lichtendahl, and Yael Grushka-Cockayne. "Incentives in a Stage-Gate Process." Production and Operations Management 23, no. 8 (August 2014): 1286–1298.
    • 13 Mar 2015
    • News

    How to manage for collective creativity

    • June 1998 (Revised February 1999)
    • Exercise

    Building a Logic of Competition

    Consists of 30 multiple-choice, true-false, and fill-in-the-blank questions. The first group of questions raises ideas about global competition, demographic change, mass customization, and technological innovation. The second group of questions suggests patterns of... View Details
    Keywords: Competition; Globalized Markets and Industries; Economics
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    "Building a Logic of Competition." Harvard Business School Exercise 798-072, June 1998. (Revised February 1999.)
    • 24 Sep 2019
    • Blog Post

    Launching a Career in Clean Energy

    Established in 2010, the HBS Business & Environment Initiative (BEI) works to deepen understanding of the environmental challenges facing business leaders and inspire new ideas and practical, effective solutions. BEI has established a... View Details
    • 21 Jun 2023
    • Blog Post

    Building a Better World: The Harvard Builders Club

    Builders Club’s mission is to empower leaders who build a better, more creative, and more diverse world. The club is a think tank for innovative ideas and a space for meaningful bonds between the builders community and prominent venture... View Details
    • Jan 04 2013
    • Testimonial

    GMP: The Faculty

    • Article

    The Stability of Edgeworth's Recontracting Process

    By: Jerry R. Green
    The core is the set of all unblocked allocations. Implicit in this definition is the idea that if an allocation is proposed which could be blocked, some coalition will form and issue a counterproposal which it can enforce. A process of successive counterproposals based... View Details
    Keywords: Game Theory; Economics
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    Green, Jerry R. "The Stability of Edgeworth's Recontracting Process." Econometrica 42, no. 1 (January 1974): 21–34.
    • 28 Mar 2013
    • News

    Advancing the World's Leading Women

    • 12 Aug 2020
    • Video

    Manifesto for a Moral Revolution

    • 20 Apr 2017
    • News

    Making Health Insurance That Consumers Actually Like

    • 23 May 2013
    • Other Presentation

    Creating Shared Value as Business Strategy

    By: Michael E. Porter
    The ideas drawn from "Creating Shared Value" (Harvard Business Review, Jan 2011) and "Competing by Saving Lives" (FSG, 2012). View Details
    Keywords: Society; United States
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    Porter, Michael E. "Creating Shared Value as Business Strategy." Shared Value Leadership Summit, FSG, Boston, MA, May 23, 2013.
    • 12 Mar 2013
    • Other Presentation

    New Opportunities for Company Performance and Purpose: Creating Shared Value

    By: Michael E. Porter
    The ideas drawn from “Creating Shared Value” (Harvard Business Review, Jan 2011) and “Competing by Saving Lives” (FSG, 2012). View Details
    Keywords: Society; United States
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    Porter, Michael E. "New Opportunities for Company Performance and Purpose: Creating Shared Value." Becton, Dickinson & Company, Boston, MA, United States, March 12, 2013.
    • 25 Jun 2013
    • Other Presentation

    The Role of Corporations in Society: Creating Shared Value

    By: Michael E. Porter
    The ideas drawn from "Creating Shared Value" (Harvard Business Review, Jan 2011) and "Competing by Saving Lives" (FSG, 2012). View Details
    Keywords: Society; Colombia
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    Porter, Michael E. "The Role of Corporations in Society: Creating Shared Value." Pacific Rubiales Energy, Bogotá, Colombia, June 25, 2013.
    • 12 Feb 2014
    • Other Presentation

    The Role of Business in Society: Creating Shared Value

    By: Michael E. Porter
    The ideas drawn from "Creating Shared Value" (Harvard Business Review, Jan 2011) and "Competing by Saving Lives" (FSG, 2012). View Details
    Keywords: Society; Canada
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    Porter, Michael E. "The Role of Business in Society: Creating Shared Value." Distinguished Speaker Series Series, University of Calgary, Alberta, Canada, February 12, 2014.
    • June 1997 (Revised May 1998)
    • Case

    Exploring Brand-Person Relationships: Three Life Histories (Condensed)

    The idea that "relationships" exist between consumers and products has implicitly occupied a central place in brand marketing thought and practice. Now as relational (one-on-one) marketing is said to be replacing transactional (mass) marketing as the dominant paradigm... View Details
    Keywords: Consumer Behavior; Relationships; Brands and Branding
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    Fournier, Susan M. "Exploring Brand-Person Relationships: Three Life Histories (Condensed)." Harvard Business School Case 597-091, June 1997. (Revised May 1998.)
    • September 2011
    • Article

    What Drives Innovation?

    By: Tom Nicholas
    The idea that innovation drives economic growth is incontrovertible, but the factors that, in turn, drive innovation are not fully understood. This paper surveys the recent literature, focusing on three main drivers: intellectual property rights institutions, the... View Details
    Keywords: Innovation and Invention; Economic Growth
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    Nicholas, Tom. "What Drives Innovation?" Antitrust Law Journal 77, no. 3 (September 2011).
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