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    • All HBS Web  (3,739)
      • Faculty Publications  (390)

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      • 2006
      • Working Paper

      The Value of a 'Free' Customer

      By: Sunil Gupta, Carl F. Mela and Jose M. Vidal-Sanz

      Central to a firm's growth and marketing policy is the revenus and profit potential of its customer assets. As a result, there has been a recent proliferation of work regarding customer lifetime value. However, extant research in this area is silent regarding how to... View Details

      Keywords: Customer Value and Value Chain; Auctions; Network Effects; Business Strategy
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      Gupta, Sunil, Carl F. Mela, and Jose M. Vidal-Sanz. "The Value of a 'Free' Customer." Harvard Business School Working Paper, No. 07-035, December 2006.
      • October 2006 (Revised February 2010)
      • Case

      Linux vs. Windows

      By: Ramon Casadesus-Masanell and Jordan Mitchell
      As of 2006, Microsoft is finding that its dominant position in client and server operating systems is under attack from Linux. While Linux has only 3% of the worldwide installed base of PC operating systems, it had captured 20% of the server market by the end of 2005... View Details
      Keywords: Business Model; For-Profit Firms; Open Source Distribution; Competitive Strategy; Applications and Software; Value; Technology Industry
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      Casadesus-Masanell, Ramon, and Jordan Mitchell. "Linux vs. Windows." Harvard Business School Case 707-465, October 2006. (Revised February 2010.)
      • 2006
      • Working Paper

      Defining the Attributes and Processes that Enhance the Effectiveness of Workforce Diversity Initiatives in Knowledge Intensive Firms

      By: Modupe Akinola and David A. Thomas
      Workforce diversity continues to be a key focus for organizations, driven by globalization of the U.S. economy and the desire for organizations to more accurately reflect the demographic diversity of the US population. Yet, most research on diversity in organizations... View Details
      Keywords: Diversity; Globalization; Employees; Retention; Knowledge Sharing; Research; United States
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      Akinola, Modupe, and David A. Thomas. "Defining the Attributes and Processes that Enhance the Effectiveness of Workforce Diversity Initiatives in Knowledge Intensive Firms." Harvard Business School Working Paper, No. 07-019, September 2006. (Revised August 2008.)
      • April 2006 (Revised October 2008)
      • Case

      Marketing New York City

      By: V. Kasturi Rangan, Anita Elberse and Marie Bell
      New York City is a pioneer in the emerging field of municipal marketing. The city's first chief marketing officer must develop a marketing organization with a self-funded business model that creates value for the city by leveraging the city's assets, including physical... View Details
      Keywords: Entrepreneurship; Government and Politics; Goals and Objectives; Marketing Strategy; Partners and Partnerships; Value Creation; New York (city, NY)
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      Rangan, V. Kasturi, Anita Elberse, and Marie Bell. "Marketing New York City." Harvard Business School Case 506-022, April 2006. (Revised October 2008.)
      • March 2006 (Revised September 2006)
      • Case

      Irizar in 2005

      By: Ramon Casadesus-Masanell and Jordan Mitchell
      In June 2005, Koldo Saratxaga, the leader of Basque-based luxury coach manufacturer Irizar, decided to leave after 14 years at the helm of the worker-owned cooperative. Under Saratxaga's stewardship, Irizar was saved from near bankruptcy in 1991 and has become a highly... View Details
      Keywords: Business Model; Business Startups; Customer Focus and Relationships; Resignation and Termination; Leadership Style; Production; Quality; Luxury; Competitive Advantage; Construction Industry; Real Estate Industry; South Africa; China; India; Mexico; Brazil
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      Casadesus-Masanell, Ramon, and Jordan Mitchell. "Irizar in 2005." Harvard Business School Case 706-424, March 2006. (Revised September 2006.)
      • Article

      The Information Technology Ecosystem: Structure, Health, and Performance

      By: Marco Iansiti and Gregory L. Richards

      A number of modern industries are organized as complex networks of firms whose integrated efforts are necessary to deliver value to end customers. The complexity of these networks, or business ecosystems, and the associated interdependencies among firms, make... View Details

      Keywords: Business Ventures; Networks; Value; Customers; Performance Productivity; Product; Applications and Software; Innovation and Invention; Competition; Business Model; Information Infrastructure; Information Technology Industry
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      Iansiti, Marco, and Gregory L. Richards. "The Information Technology Ecosystem: Structure, Health, and Performance." Antitrust Bulletin 51, no. 1 (Spring 2006).
      • January 2006 (Revised March 2010)
      • Case

      Peer-to-Peer File Sharing and the Market for Digital Information Goods

      By: Ramon Casadesus-Masanell, Andres Hervas and Jordan Mitchell
      We study competitive interaction between two alternative models of digital content distribution over the Internet: peer-to-peer (p2p) file sharing and centralized client-server distribution. We present microfoundations for a stylized model of p2p file sharing where all... View Details
      Keywords: Price; Profit; Distribution; Competition; Internet and the Web; Information Infrastructure
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      Casadesus-Masanell, Ramon, Andres Hervas, and Jordan Mitchell. "Peer-to-Peer File Sharing and the Market for Digital Information Goods." Harvard Business School Case 706-479, January 2006. (Revised March 2010.)
      • 2006
      • Working Paper

      On the Origin of Shared Beliefs (and Corporate Culture)

      By: Eric J. Van den Steen

      This paper shows why members of an organization often share similar beliefs. I argue that there are two mechanisms. First, when performance depends on making correct decisions, people prefer to work with others who share their beliefs and assumptions, since such... View Details

      Keywords: Organizational Culture; Employees; Values and Beliefs; Mathematical Methods
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      Van den Steen, Eric J. "On the Origin of Shared Beliefs (and Corporate Culture)." Sloan School of Management Working Paper, No. 4553-05, January 2006. (Available at SSRN.)
      • October 2004 (Revised November 2004)
      • Case

      Mavens & Moguls: Creating a New Business Model

      By: Myra M. Hart, Victoria Winston and Kristin Lieb
      Mavens & Moguls is a "virtual" marketing-consulting firm of approximately 40 professionals. Examines the processes by which its founder, Paige Arnof-Fenn, learns the business, builds a power network of industry experts and potential customers, and uses this expertise... View Details
      Keywords: Internet and the Web; Values and Beliefs; Work-Life Balance; Organizational Structure; Organizational Culture; Operations; Networks; Business Model; Growth Management; Business Growth and Maturation; Entrepreneurship; Growth and Development Strategy; Consulting Industry
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      Hart, Myra M., Victoria Winston, and Kristin Lieb. "Mavens & Moguls: Creating a New Business Model." Harvard Business School Case 805-050, October 2004. (Revised November 2004.)
      • October 2004 (Revised September 2005)
      • Supplement

      Sonoco Products Company (B): The Hybrid Model

      By: David A. Thomas, Boris Groysberg and Cate Reavis
      Supplements the (A) case. View Details
      Keywords: Business Model; Non-Renewable Energy; Energy Industry
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      Thomas, David A., Boris Groysberg, and Cate Reavis. "Sonoco Products Company (B): The Hybrid Model." Harvard Business School Supplement 405-010, October 2004. (Revised September 2005.)
      • October 2004
      • Article

      FDI and Economic Growth: The Role of Local Financial Markets

      By: Laura Alfaro, Areendam Chanda, Sebnem Kalemli-Ozcan and Selin Sayek
      The purpose of this paper is to examine the various links among foreign direct investment, financial markets and growth. We model an economy with a continuum of agents indexed by their level of ability. Agents have two choices: they can work for the foreign company in... View Details
      Keywords: Foreign Direct Investment; Financial Markets; Economic Growth; Cost; Wealth; Investment Return; Knowledge
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      Alfaro, Laura, Areendam Chanda, Sebnem Kalemli-Ozcan, and Selin Sayek. "FDI and Economic Growth: The Role of Local Financial Markets." Journal of International Economics 64, no. 1 (October 2004): 89–112.
      • September 2004
      • Article

      Trust in Agency

      By: Ramon Casadesus-Masanell
      Existing models of the principal-agent relationship assume the agent works only under extrinsic incentives. However, many observed agency contracts take the form of a fixed payment. For such contracts to succeed, the principal must trust the agent to work in the... View Details
      Keywords: Trust; Agency Theory; Relationships; Behavior; Motivation and Incentives; Contracts; Business Model; Emotions; Forecasting and Prediction; Ethics; Standards; Risk and Uncertainty
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      Casadesus-Masanell, Ramon. "Trust in Agency." Journal of Economics & Management Strategy 13, no. 3 (September 2004): 375–404.
      • September 2003
      • Case

      Growing Up in China: The Financing of BabyCare Ltd.

      By: Mihir A. Desai and Mark Veblen
      The CFO of this infant nutritional products company must choose among competing financing offers. The interplay of Chinese legal and customs restrictions and venture capitalists' bargaining techniques challenge the CFO to navigate a tricky negotiation and to devise a... View Details
      Keywords: Venture Capital; Working Capital; Emerging Markets; Entrepreneurship; Business Startups; China
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      Desai, Mihir A., and Mark Veblen. "Growing Up in China: The Financing of BabyCare Ltd." Harvard Business School Case 204-029, September 2003.
      • August 2003
      • Article

      When Does the Market Matter? Stock Prices and the Investment of Equity-Dependent Firms

      By: Malcolm Baker, Jeremy Stein and Jeffrey Wurgler
      We use a simple model of corporate investment to determine when investment will be sensitive to non-fundamental movements in stock prices. The key cross-sectional prediction of the model is that stock prices will have a stronger impact on the investment of firms that... View Details
      Keywords: Stocks; Price; Investment; Equity; Forecasting and Prediction; Rank and Position; Markets
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      Baker, Malcolm, Jeremy Stein, and Jeffrey Wurgler. "When Does the Market Matter? Stock Prices and the Investment of Equity-Dependent Firms." Quarterly Journal of Economics 118, no. 3 (August 2003): 969–1006.
      • June 2003 (Revised December 2003)
      • Case

      Nehemiah Strategy, The: Bringing it to Boston

      By: Diana Barrett, Arthur I Segel and Sheila McCarthy
      In 2003, Lee Stuart, who had successfully used the Nehemiah Strategy to create thousands of units of affordable housing in the South Bronx, was working with the Greater Boston Interfaith Organization to implement the strategy in Boston. She and her colleagues faced a... View Details
      Keywords: Strategy; Boston
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      Barrett, Diana, Arthur I Segel, and Sheila McCarthy. "Nehemiah Strategy, The: Bringing it to Boston." Harvard Business School Case 303-130, June 2003. (Revised December 2003.)
      • 2003
      • Conference Paper

      Follow the Money: What Really Drives Technology Innovation in Construction

      By: John D. Macomber
      Technology enthusiasts, academics, and software companies remain concerned about the slow pace of innovation in the construction industry. Tools are widely available that seem to provide eminently sensible and clearly apparent improvement to the process of design and... View Details
      Keywords: Buildings and Facilities; Technological Innovation; Construction; Design; Performance Improvement; Motivation and Incentives; Knowledge Management; Adoption; Business Model; Capital Structure; Supply Chain
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      Macomber, John D. "Follow the Money: What Really Drives Technology Innovation in Construction." Paper presented at the American Society of Civil Engineers, 2003.
      • July 2002 (Revised April 2003)
      • Case

      Computer Associates International, Inc.: Governance and Investor Communication Challenge

      By: Paul M. Healy and Krishna G. Palepu
      Sanjay Kumar, the CEO of Computer Associates, faces investor communication challenges following the company's implementation of a new business model and the accompanying change method used to recognize revenue. Despite management's confidence that the new business... View Details
      Keywords: Business Earnings; Earnings Management; Stock Shares; Problems and Challenges; Communication Strategy; Accrual Accounting; Business Model; Budgets and Budgeting; Corporate Governance; Revenue; Computer Industry; Information Technology Industry
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      Healy, Paul M., and Krishna G. Palepu. "Computer Associates International, Inc.: Governance and Investor Communication Challenge." Harvard Business School Case 103-007, July 2002. (Revised April 2003.)
      • April 2002
      • Case

      Pallotta TeamWorks

      By: Allen S. Grossman and Elizabeth Kind
      Pallotta Team Works is a for-profit, privately owned company that produces multiday fundraising events for nonprofit organizations. Dan Pallotta, the 40-year-old CEO, founded the enterprise in 1992. The company has grown rapidly, having raised over $200 million for... View Details
      Keywords: For-Profit Firms; Business Model; Nonprofit Organizations; Philanthropy and Charitable Giving; Social Marketing; Marketing Strategy; Service Industry; Consulting Industry; United States
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      Grossman, Allen S., and Elizabeth Kind. "Pallotta TeamWorks." Harvard Business School Case 302-089, April 2002.
      • 2001
      • Working Paper

      When Does the Market Matter? Stock Prices and the Investment of Equity Dependent Firms

      By: Malcolm Baker, Jeremy Stein and Jeffrey Wurgler
      We use a simple model of corporate investment to determine when investment will be sensitive to non-fundamental movements in stock prices. The key cross-sectional prediction of the model is that stock prices will have a stronger impact on the investment of firms that... View Details
      Keywords: Investment; Equity; Stocks; Price; Mathematical Methods; Forecasting and Prediction
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      Baker, Malcolm, Jeremy Stein, and Jeffrey Wurgler. "When Does the Market Matter? Stock Prices and the Investment of Equity Dependent Firms." NBER Working Paper Series, No. 8750, December 2001. (First draft in 2001.)
      • August 2001 (Revised October 2001)
      • Case

      Shinsei Bank (A)

      By: Michael Y. Yoshino and Perry Fagan
      In a deal marking the first acquisition of a domestic Japanese financial institution by foreigners, a consortium of Western investors purchased the assets of the Long Term Credit Bank (LTCB) of Japan in March 2000. The new management renames the bank Shinsei Bank,... View Details
      Keywords: Acquisition; Assets; Banks and Banking; Investment; Business or Company Management; Managerial Roles; Organizational Structure; Failure; Adaptation; Banking Industry; Japan
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      Yoshino, Michael Y., and Perry Fagan. "Shinsei Bank (A)." Harvard Business School Case 302-036, August 2001. (Revised October 2001.)
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