Publications

May 1993
Case

Alexander Hospital Gift Shoppe

Keywords: Retail Industry; Health Industry

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May 1993
Teaching Note

Alexander Hospital Gift Shoppe TN

Keywords: Health Care and Treatment; Health Industry; Retail Industry

April 1993 (Revised May 2009)
Case

Aravind Eye Hospital, Madurai, India: In Service for Sight, The

By: V. Kasturi Rangan

Starting as a modest 20-bed hospital, Aravind had grown into a 1,400-bed hospital complex by 1992. It had by then screened 3.65 million patients and performed 335,000 cataract surgeries, nearly 70% of them free of cost for the poorest of India's blind population.... View Details

Keywords: Developing Countries and Economies; Social Marketing; Service Delivery; Service Operations; Welfare; Expansion; Health Industry; India

July 1992 (Revised March 1994)
Teaching Note

Beverly Hospital and North Shore Birth Center TN

Keywords: Health Care and Treatment; Health Industry

June 1992
Teaching Note

Hospital Replacement Decision, Hospital Corp. of America: Financial Analysis, and Humana, Inc., Teaching Note

Keywords: Health Care and Treatment; Decision Making; Finance; Insurance Industry; Health Industry; United States

May 1992
Teaching Note

Hospital Corp. of America and McLean Hospital, Teaching Note

Keywords: Health Care and Treatment; Health Industry

1990
Chapter

Analysis of Cost Variances for Management Control in Hospitals

By: S. Datar, R. Banker and S. Das

Keywords: Cost Management; Health Care and Treatment; Non-Governmental Organizations; Health Industry

November 1988 (Revised January 1992)
Teaching Note

Hospital Corp. of America (A), Teaching Note

By: W. Carl Kester and David W. Mullins Jr.

Teaching Note for (9-283-053). View Details

Keywords: Health Industry

November 1988
Teaching Note

Hospital Corp. of America (B), Teaching Note

By: W. Carl Kester

Teaching Note for (9-283-054). View Details

Keywords: Health Industry; United States

September 1988 (Revised June 1993)
Case

Ring Medical

By: V. Kasturi Rangan

Describes the progress of a new product launch (HCS-100, a hospital communication system). Ring Medical has sold only five systems in six months against an annual target of 30. There is a lack of agreement internally on how the new product effort should be organized.... View Details

Keywords: Conferences; Marketing Strategy; Product Launch; Distribution Channels; Performance

01 Jan 1987
Conference Presentation

Executive Support Systems for Hospital Strategic Planning

By: L. M. Applegate and R. O. Mason

Keywords: Management Systems; Strategic Planning; Health Care and Treatment; Health Industry

December 1986 (Revised May 1993)
Case

Beverly Hospital

Keywords: Health Industry

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December 1986 (Revised July 1989)
Background Note

Note on the Hospital Information Systems Industry

Keywords: Information Technology; Health Care and Treatment

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October 1986 (Revised November 1989)
Case

Becton Dickinson & Co.: VACUTAINER Systems Division

By: Frank V. Cespedes

Concerns negotiations between managers of Becton Dickinson's (BD) VACUTAINER division (which manufactures and sells blood collection products) and managers of a large hospital buying group. Recent changes in the health care industry are the background for the... View Details

Keywords: Distribution; Negotiation Participants; Negotiation Process; Price; Sales; Manufacturing Industry; Medical Devices and Supplies Industry; Health Industry; United States