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  • All HBS Web  (1,462)
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  • 07 Jun 2010
  • Research & Ideas

Improving Brand Recognition in TV Ads

their ads in the future? Teixeira notes that there is already some evidence of pulsing in ads, as in the award-winning "The Happiness Factory" for Coca-Cola, and various automobile commercials that briefly show the brand logo of... View Details
Keywords: by Julia Hanna; Media & Broadcasting; Entertainment & Recreation
  • 02 Sep 2014
  • Research & Ideas

Food Stamp Entrepreneurs: How Public Assistance Enables Business Bootstrapping

what could become a wildly successful company, but I also want to make sure my kids have health insurance. If I have this outside option, if I have access to public health insurance, then I'm more likely to join. The founders of the next Google or Facebook are View Details
Keywords: by Carmen Nobel; Health
  • 29 Jan 2015
  • Op-Ed

The Fall of Greece

and, in any case, did not manage to reform the country in a fast enough pace. Driving from Athens to Thessaloniki in 20 hours is hardly an achievement—even if there is a lot of traffic. Moreover, I am happy to see old faces go: I am a big... View Details
Keywords: by George Serafeim
  • 27 Oct 2008
  • Lessons from the Classroom

Achieving Excellence in Nonprofits

proposition that all nonprofit organizations, indeed all SMDOs, should be high-performing. Q: Nonprofit boards must have effective relationships with their CEOs, but what role do board leaders have in fostering those relations? Where can things go wrong? A: To borrow... View Details
Keywords: by Sean Silverthorne
  • 06 Sep 2005
  • Research & Ideas

When Product Variety Backfires

Traditional wisdom teaches that brands win market share by offering a wide variety of products, increasing the chance of appealing to a wider variety of customers. But how happy are you when trying to find a head cold remedy at the... View Details
Keywords: by Poping Lin; Consumer Products
  • 30 Sep 2013
  • Research & Ideas

Do Mergers Hurt Product Quality?

whether we should be happy or sad when companies merge." Quantifying Quality Sheen faced the challenge of tracking both product pricing and product quality before and after company mergers. As a finance scholar, he depends on... View Details
Keywords: by Carmen Nobel; Consumer Products
  • 23 Jul 2008
  • Sharpening Your Skills

Sharpening Your Skills: Balanced Scorecard in Action

Balanced Scorecard should be the primary documents distributed to the board in advance of meetings. Does Customer Profitability Increase Using The Bsc? A Balanced Scorecard Approach To Measure Customer Profitability Happy customers are... View Details
  • 19 Jul 2004
  • Research & Ideas

Your Customers: Use Them or Lose Them

customer is such an apparent risk that the quoted Progressive rate is higher than the competition's, Progressive is happy if that customer goes elsewhere to buy cheaper insurance. "They are happy to... View Details
Keywords: by Martha Lagace
  • 14 May 2012
  • Research & Ideas

Breaking the Smartphone Addiction

collaborative 65 percent (versus 42 percent) rated their team as doing everything it could to be efficient 74 percent (versus 51 percent) rated their team as doing everything it could to be effective The happy result for BCG was that... View Details
Keywords: by Leslie A. Perlow
  • 09 Jul 2001
  • Research & Ideas

Does Misery Love Companies? How Social Performance Pays Off

development. The reformers' challenge has been to demonstrate that corporate attention to human misery is perfectly consistent with maximizing wealth: that there is, in the words of United Nations' Secretary General Kofi Annan, "a View Details
Keywords: by Joshua D. Margolis & James P. Walsh
  • 21 May 2001
  • Research & Ideas

From Tigers to Kaleidoscopes: Thinking About Future Leadership

members of the collective, Hill rejects the idea that they should be chosen in order to conform to a freeform type of corporate structure, a "one big happy family" mentality. People in organizations of collective genius, she insists, need... View Details
Keywords: by Martha Lagace
  • 12 Dec 2012
  • Research & Ideas

Power to the People: The Unexpected Influence of Small Coalitions

Olson argued. "It became the dominant, unquestioned view," Trumbull says. Olson's beliefs have been popular with both liberals and conservatives, he observes. Liberals routinely believe that big banks and corporations control government policy, even if they're not... View Details
Keywords: by Kim Girard
  • 06 Mar 2006
  • What Do You Think?

The China Dilemma for U.S. Firms: Comply, Resist, or Leave?

"I would be very happy if both Google and Yahoo resisted these constraints. The real bottom line is people, no matter where they reside. . . . Please do not limit this discussion to China." Nicole Herbots put it this way:... View Details
Keywords: by James Heskett; Technology
  • 30 Jan 2006
  • Research & Ideas

Looking Behind Bad Decisions

receive a 5 percent pay increase, and want to know whether to be happy or not, you find out the increases of your colleagues to create meaning of the 5 percent. People do not choose less for themselves. If I ask people whether they would... View Details
Keywords: by Manda Salls
  • 2018
  • Chapter

Work and Workplace

By: Kai Ruggeri, Jana Berkessel, Jascha Achterberg, Gerhard M. Prinz, Alessandra Luna-Navarro, Jon M. Jachimowicz and A. V. Whillans
Work is a major part of many lives. While individual experiences with work will differ—from how long we work to what jobs we have and to what extent we enjoy them—almost everyone is affected by employment, whether they have a job or not. Decades of research in the... View Details
Keywords: Workplace; Behavioral Insights; Retirement Savings; Working Conditions; Employees; Performance; Happiness; Health; Job Search; Change
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Ruggeri, Kai, Jana Berkessel, Jascha Achterberg, Gerhard M. Prinz, Alessandra Luna-Navarro, Jon M. Jachimowicz, and A. V. Whillans. "Work and Workplace." Chap. 9 in Behavioral Insights for Public Policy: Concepts and Cases, edited by Kai Ruggeri, 156–173. New York: Routledge, 2018.
  • 20 Mar 2018
  • First Look

First Look at New Research and Ideas, March 20, 2018

administer the exercise in class. The goals of the exercise are to examine how asking questions during conversation influences interpersonal perception, information exchange, decision making, productivity, as well as relationships and View Details
Keywords: Sean Silverthorne
  • 08 Dec 2003
  • Research & Ideas

Is That Really Your Best Offer?

business deal or making plans for a joint vacation, friends may tell you that they are perfectly happy with your proposal even if they have private misgivings. For this reason, negotiations between friends tend to be less creative than... View Details
Keywords: by Michael Wheeler
  • 15 Jun 2020
  • Research & Ideas

A Mass Crisis Can Overwhelm Health Care. Liberia Found a Solution.

Response to Covid-19 (Harvard Business Review) What Quarantine Can Teach You About Spending and Happiness (Wall Street Journal) Read COVID-19 coverage from Working Knowledge The health care system in the US is larger and far more complex,... View Details
Keywords: by Rachel Layne; Health
  • 16 Sep 2013
  • Research & Ideas

Earnings Calls That Get Lost in Translation

activities that are increasingly going on, it's important to be able to cater to investors' appetite for information. Investors are no longer happy being fed with only the information that managers decide to give them. There are high... View Details
Keywords: by Dina Gerdeman
  • 04 Dec 2012
  • Research & Ideas

Book Excerpt: Harder Than I Thought

is? Three days before, someone from the So-Cal Times-Perez, Barton now realized, or one of her flunkies-had called his East Coast office at Erlington Financial Group for a quote he'd been only too happy to provide. Anticipating a hopeful... View Details
Keywords: by Robert D. Austin, Richard L. Nolan & Shannon O'Donnell; Aerospace
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