Publications

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October 2002
Teaching Note

Strategy in Emerging Markets (TN)

By: Tarun Khanna

Provides an overview of several cases on multinational and local companies (including business groups) operating in settings in Asia, Africa, Latin America, and worldwide. Also provides a conceptual framework for thinking about these cases and links to related academic... View Details

Keywords: Framework; Global Range; Local Range; Globalized Firms and Management; Body of Literature; Emerging Markets; Africa; Asia; Latin America

01 Jul 2011
News

Corporates need to hard sell strategy to their people

29 Jun 2015
News

Why Xiaomi Can't Succeed Without India

Keywords: Telecommunications; global strategy; China; India; Telecommunications; Information

September 2018 (Revised April 2019)
Case

Sigfox: Building a Global IoT Network

By: Rajiv Lal, Mette Fuglsang Hjortshoej and Emilie Billaud

In 2018, Ludovic Le Moan and Christophe Fourtet, co-founders of the French tech startup Sigfox, reflected on the evolution of their venture and the way forward. Founded in 2009, Sigfox was a company that provided a global connectivity network for devices connected to... View Details

Keywords: Internet Of Things; Business Startups; Entrepreneurship; Transition; Information Technology; Business Strategy; Internet and the Web; Technology Adoption; Technology Industry; Telecommunications Industry; France; Europe

November 1997
Case

Royal Ahold NV: Shopkeeper to the Global Village

By: Ray A. Goldberg and Tom Clay

Royal Ahold has become one of the top U.S. food retailers in the United States and Europe, with a family firm that began in the Netherlands and grew to a listing on the U.S. Stock Exchange. It wants to be a global player and is trying to develop a global strategy. View Details

Keywords: Family Business; Cross-Cultural and Cross-Border Issues; Global Strategy; Leadership Style; Public Ownership; Food and Beverage Industry

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February 1992 (Revised April 1995)
Case

Pfizer: Global Protection of Intellectual Property

By: Lynn S. Paine and Michael Santoro

Top officials at Pfizer are assessing their strategy for improving protection of Pfizer's patents around the world. The outcome of the Uruguay Round of the GATT negotiations is uncertain, and it is not clear whether an acceptable intellectual property protection... View Details

Keywords: Patents; Trade; Policy; Government and Politics; Business Strategy; Agreements and Arrangements; Alliances; Cross-Cultural and Cross-Border Issues; Pharmaceutical Industry; United States; Japan; Europe

Web

Biography - Institute For Strategy And Competitiveness

a leading non-profit strategy firm conducting research and advising corporations, NGOs, and foundations on improving social value creation; and the International Consortium for Health Outcomes Measurement (ICHOM), which develops and... View Details

01 Mar 2004
News

The New Global Business Manager

There is no such thing as a universal global manager, concluded HBS professor Christopher A. Bartlett in a 1992 article for Harvard Business Review. Rather, multinational corporations require three kinds of specialists: country managers,... View Details

Keywords: Management

October 2007 (Revised December 2008)
Case

The Royal Bank of Scotland Group: The Human Capital Strategy

By: Boris Groysberg and Eliot Sherman

Describes the development and implementation of one of the world's most advanced human resource management support systems. The Royal Bank of Scotland Group is a global banking leader that began implementing a strategy for measuring the impact of human capital on... View Details

Keywords: Financial Management; Human Resources; Human Capital; Management Systems; Measurement and Metrics; Performance Effectiveness; Strategy; Information Technology; Banking Industry

October 2007 (Revised November 2007)
Case

Barclays Global Investors and Exchange Traded Funds

By: Luis M. Viceira and Alison Berkley Wagonfeld

Provides an overview of the Exchange Traded Funds (EFT) industry and highlights the leadership role that Barclays Global Investors (BGI) has played in this developing asset class. BGI launched its first ETFs under the iShares brand name in 2000, and by mid-2007 BGI was... View Details

Keywords: History; Venture Capital; Asset Management; Stocks; Investment Funds; Leading Change; Expansion; Competitive Strategy; Capital Markets; Global Strategy; Financial Strategy; Banking Industry; Financial Services Industry; Asia; Europe

16 Oct 2009
Other Presentation

Turkey’s Competitiveness: National Economic Strategy and the Role of Business

By: Michael E. Porter

This presentation draws on ideas from Professor Porter’s articles and books, including, The Competitive Advantage of Nations (The Free Press, 1990), "The Microeconomic Foundations of Economic Development," in The Global Competitiveness Report, (World Economic Forum),... View Details

Keywords: Economics; Turkey

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October 2011
Case

Levendary Cafe: The China Challenge

By: Christopher A. Bartlett and Arar Han

Just weeks into her new job, Mia Foster, a first time CEO with no international management experience, is faced with a major challenge at Levendary Cafe, a $10 billion US-based fast food chain. Strategically, many of her corporate staff have become concerned that the... View Details

Keywords: Globalization; International Management; Foreign Subsidiaries; General Managers; Strategy; Management Style; Strategic Planning; Business Subsidiaries; Multinational Firms and Management; Adaptation; Entrepreneurship; Relationships; Standards; Cross-Cultural and Cross-Border Issues; Retail Industry; Food and Beverage Industry; China; United States

August 2009
Case

Global Wine War 2009: New World versus Old

By: Christopher A. Bartlett

The case contrasts the tradition-bound Old World wine industry with the market-oriented New World producers, the battle for the US market, the most desirable export target in 2009 due to its large, fast-growing, high-priced market segments. The case allows analysis of... View Details

Keywords: Trade; Global Strategy; Governing Rules, Regulations, and Reforms; Consumer Behavior; Market Entry and Exit; Competition; Food and Beverage Industry

Web

Global Business Course | HBS Online

This course is part of the Business in Society and Strategy track. Introduction to Global Business ENROLL NOW No application needed for our certificate programs. Start your journey today! View Details

12 Oct 1999
Research & Ideas

Porter’s Perspective: Competing in the Global Economy

articles, "Clusters and Competition: New Agendas for Companies, Governments, and Institutions" and "Competing Across Locations: Enhancing Competitive Advantage through a Global Strategy." Jim Aisner of HBS spoke with... View Details

Keywords: Re: Michael E. Porter

October 2010
Supplement

Global Expansion at Sanford C. Bernstein (B) (Abridged)

By: Linda A. Hill and Dana Teppert

Sanford C. Bernstein, a premier sell-side research firm, is expanding globally, and has recently opened an office in Hong Kong. Global Director of Research Robert van Brugge must consider how best to organize the firm's research department to enhance cross-sector and... View Details

Keywords: Leadership; Problems and Challenges; Global Strategy; Perspective; Adaptation; Expansion; Organizational Culture; Cross-Cultural and Cross-Border Issues; Financial Services Industry; Hong Kong

Fast Answer

FIELD Global Immersion Resources: Brazil

Development Indicators (World Bank) Economist Intelligence Unit OECD iLibrary: Economic surveys Global Consumption Database (World Bank) News Factiva View Details

October 2010 (Revised December 2010)
Case

Global Expansion at Sanford C. Bernstein (A) (Abridged)

By: Linda A. Hill and Dana Teppert

Sanford C. Bernstein, a premier sell-side research firm, is expanding globally, and has recently opened an office in Hong Kong. Global Director of Research Robert van Brugge must consider how best to organize the firm's research department to enhance cross-sector and... View Details

Keywords: Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Organizational Structure; Expansion; Financial Services Industry; Hong Kong