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  • July 1990 (Revised August 1994)
  • Case

U.S. Auto Industry: Scenarios and Choices for the 1990s

By: Malcolm S. Salter
Asks students to prepare a capacity utilization scenario for the U.S. auto industry in 1992 and to propose proper courses of action for Ford and General Motors in the face of globalizing competition. The subject is "corporate strategy in an overcapacitized world."... View Details
Keywords: Globalization; Business or Company Management; Competitive Strategy; Corporate Strategy; Auto Industry; United States
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Salter, Malcolm S. "U.S. Auto Industry: Scenarios and Choices for the 1990s." Harvard Business School Case 391-001, July 1990. (Revised August 1994.)
  • 19 Sep 2023
  • HBS Case

How Will the Tech Titans Behind ChatGPT, Bard, and LLaMA Make Money?

The dizzying explosion of generative artificial intelligence platforms has been the big business story of the past year, but how they’ll make money and how smart companies can use them wisely are the questions that will dominate the next... View Details
Keywords: by Ben Rand; Technology; Information Technology
  • Article

Characterization of Satisfactory Mechanisms for the Revelation of Preferences for Public Goods

By: Jerry R. Green and Jean-Jacques Laffont
Social decision mechanisms that admit dominant strategies and result in Pareto optima are characterized by the class of mechanisms proposed by Groves. The concept of decision mechanisms is generalized and the characterization is shown to extend to these cases. View Details
Keywords: Decision Mechanisms; Game Theory; Economics
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Green, Jerry R., and Jean-Jacques Laffont. "Characterization of Satisfactory Mechanisms for the Revelation of Preferences for Public Goods." Econometrica 45, no. 2 (March 1977): 427–438.
  • December 2018 (Revised June 2021)
  • Supplement

Bulb 2017: Launch

By: John R. Wells and Benjamin Weinstock
On August 21, 2015, Amit Gudka and Hayden Wood, co-founders of Bulb Ltd. (Bulb) launched a new business to supply energy to the United Kingdom’s 27 million residential homes with a promise of 100% renewable electricity at affordable prices. By the end of March 2017,... View Details
Keywords: Green Energy; Start-up; Launch; Customer Acquisition; Customer Churn; Customer Engagement; Electricity; Resources; Growth Strategy; B-Corp; Entrepreneurial Management; Entrepreneurial Journey; Entrepreneurial Financing; Renewable Energy; Business Startups; Growth and Development Strategy; Business Model; Working Capital; Product Launch; Customers; Growth Management; Business Plan; Decision Making; United Kingdom
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Wells, John R., and Benjamin Weinstock. "Bulb 2017: Launch." Harvard Business School Supplement 719-441, December 2018. (Revised June 2021.)
  • 09 Jan 2024
  • In Practice

Harnessing AI: What Businesses Need to Know in ChatGPT’s Second Year

the assistance of ChatGPT) Throughout 2023, we dedicated considerable effort to assessing whether the recent strides in generative AI were mere fads or indicative of a transformative future. This period was marked by extensive... View Details
Keywords: by Rachel Layne; Information Technology
  • November 2009 (Revised August 2011)
  • Case

Warner Bros. Entertainment

By: Gary P. Pisano and Alison Berkley Wagonfeld
Examines the process used by a major motion picture studio to develop and select movie projects. Warner Bros.' strategy is to focus its efforts on a small number of major "event" films (i.e., films with the potential to generate gross box office receipts of $300... View Details
Keywords: Decision Choices and Conditions; Film Entertainment; Risk Management; Product Development; Strategic Planning; Projects; Sales; Motion Pictures and Video Industry
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Pisano, Gary P., and Alison Berkley Wagonfeld. "Warner Bros. Entertainment." Harvard Business School Case 610-036, November 2009. (Revised August 2011.)
  • August 1983 (Revised June 1986)
  • Case

Johnson & Johnson (B): Hospital Services

By: Francis Aguilar
The main issue has to do with the lack of fit or incompatibility between the early environmental requirements for strategy and the cultural constraints on the organization. Describes the internal resistance to the proposed changes and top management's efforts to... View Details
Keywords: Business or Company Management; Change Management; Organizational Change and Adaptation; Organizational Culture; Health Care and Treatment; Growth and Development Strategy; Health Industry
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Aguilar, Francis. "Johnson & Johnson (B): Hospital Services." Harvard Business School Case 384-054, August 1983. (Revised June 1986.)
  • November 2007
  • Supplement

Teva Pharmaceutical Industries, Ltd.

By: Tarun Khanna and Krishna G. Palepu
How do companies develop a strategy that is both low-cost and differentiated without becoming squeezed in the middle? Describes how Teva, Israel's largest and first multinational, achieved its globally dominant position in generic pharmaceuticals, an industry that has... View Details
Keywords: Multinational Firms and Management; Emerging Markets; Rank and Position; Competitive Strategy; Pharmaceutical Industry; Israel; India
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Khanna, Tarun, and Krishna G. Palepu. "Teva Pharmaceutical Industries, Ltd." Harvard Business School Video Supplement 708-806, November 2007.
  • September 2022
  • Case

ROI vs. ROI: The Grupo Baobá Family Office

By: Lauren Cohen, Hao Gao, Jiawei Ye and Grace Headinger
Fernando Scodro, a third-generation member of his family, mulled over the next step in integrating an ESG strategy into his family office’s investment portfolio. While his family office, Grupo Baobá, had made excellent progress in incorporating his family’s values into... View Details
Keywords: Impact Investing; ESG; Green Building; Family; Partnership; Latin America; Brazil; Buildings and Facilities; Green Buildings; Family Business; Family and Family Relationships; Financial Management; Partners and Partnerships; Financial Services Industry; Brazil; Latin America
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Cohen, Lauren, Hao Gao, Jiawei Ye, and Grace Headinger. "ROI vs. ROI: The Grupo Baobá Family Office." Harvard Business School Case 223-018, September 2022.
  • 2023
  • Working Paper

Contagious Anomalies

By: Angela Ma and Miles Zheng
This paper shows that anomaly strategy contagion contributes a key component of risks induced by arbitrageur trading. We present three main findings: (1) Contagion deteriorates the market liquidity of the contaminated strategy. (2) Increased contagion risk predicts... View Details
Keywords: Contagion; Anomalies; Non-bank Intermediaries; Arbitrage; Intermediary Asset Pricing
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Ma, Angela, and Miles Zheng. "Contagious Anomalies." Working Paper, 2023.
  • September 2022
  • Article

Loneliness Versus Distress: A Comparison of Emotion Regulation Profiles

By: Alyssa J. Tan, Vincent Mancini, James J. Gross, Amit Goldenberg, Johanna C. Badcock, Michelle H. Lim, Rodrigo Becerra, Ben Jackson and David A. Preece
Loneliness, a negative emotion stemming from the perception of unmet social needs, is a major public health concern. Current interventions often target social domains but produce small effects and are not as effective as established emotion regulation (ER)-based... View Details
Keywords: Emotions
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Tan, Alyssa J., Vincent Mancini, James J. Gross, Amit Goldenberg, Johanna C. Badcock, Michelle H. Lim, Rodrigo Becerra, Ben Jackson, and David A. Preece. "Loneliness Versus Distress: A Comparison of Emotion Regulation Profiles." Behaviour Change 39, no. 3 (September 2022): 180–190.
  • November 2019 (Revised April 2020)
  • Case

Purple Innovation, Inc.: The Online to Offline Marketing Challenge

By: Elie Ofek and Nakisha Williams
This case focuses on Purple Innovation Inc. (Purple), a company that started out in the Direct to Consumer (DTC) mattress space. In late 2018, after a successful launch and IPO with sales predominantly originating from its website, Purple was looking to sustain its... View Details
Keywords: Offline Sales; Marketing Strategy; Digital Marketing; Growth and Development Strategy; Consumer Products Industry; Retail Industry
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Ofek, Elie, and Nakisha Williams. "Purple Innovation, Inc.: The Online to Offline Marketing Challenge." Harvard Business School Case 520-040, November 2019. (Revised April 2020.)
  • May 2013
  • Supplement

Studio Moderna—A Venture in Eastern Europe

By: Jim Sharpe
This is the Spreadsheet Supplement for Studio Moderna—A Venture in Eastern Europe (HBS Case #808110). Includes Exhibit 3a, Exhibit 3b, Exhibit 5, and Exhibit 6. View Details
Keywords: Entrepreneurial Management; Entrepreneurial Marketing; Entrepreneurial Organizations; International Entrepreneurship; International Expansion; Consumer Marketing; Consumer Goods; Innovation; Leadership; Organizational Structure; Advertising; Internet; Marketing; General Management; Growth; Organizational Development; Television; Entrepreneurship; Geographic Location; Globalization; Cross-Cultural and Cross-Border Issues; Digital Marketing; Business Strategy; Marketing Channels; Media; Consumer Products Industry; Distribution Industry; Retail Industry; Slovenia; Slovakia; Croatia; Macedonia; Bulgaria; Serbia and Montenegro; Poland; Hungary; Bosnia and Hercegovina; Czech Republic; Lithuania; Albania; Romania; Central Asia
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Sharpe, Jim. "Studio Moderna—A Venture in Eastern Europe." Harvard Business School Spreadsheet Supplement 813-707, May 2013.
  • November 1999
  • Case

Long-Term Capital Management, L.P. (A)

By: Andre F. Perold
Long-Term Capital Management, L.P. (LTCM) was in the business of engaging in trading strategies to exploit market pricing discrepancies. Because the firm employed strategies designed to make money over long horizons--from six months to two years or more--it adopted a... View Details
Keywords: Fluctuation; Capital; Financial Liquidity; Financing and Loans; Investment Funds; Investment Portfolio; Corporate Governance; Governing Rules, Regulations, and Reforms; Management; Risk Management; Marketing; Motivation and Incentives; Financial Services Industry
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Perold, Andre F. "Long-Term Capital Management, L.P. (A)." Harvard Business School Case 200-007, November 1999.
  • March 2023
  • Case

MrBeast: Building a YouTube Empire

By: Anita Elberse and Oliver Band
Wednesday November 16, 2022 was a historic day in the ascent of Jimmy Donaldson, better known as MrBeast, to the top echelon of YouTube creators. That day he became the YouTuber with the most subscribers ever—a total of 112 million. The meteoric rise of the 24-year-old... View Details
Keywords: Philanthropy and Charitable Giving; Power and Influence; Internet and the Web; Entrepreneurship; Growth and Development Strategy; Motion Pictures and Video Industry; Entertainment and Recreation Industry
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Elberse, Anita, and Oliver Band. "MrBeast: Building a YouTube Empire." Harvard Business School Case 523-103, March 2023.
  • September 2012 (Revised September 2012)
  • Case

Inkaterra

By: Diego Comin, Rohan Gopaldas and Diego Rehder
The case presents the unique business model of Inkaterra, a leading eco-tourism organization in Peru, and the different strategies the company can pursue to grow. Through the experience of Inkaterra the case studies two general issues. First, it discusses the potential... View Details
Keywords: Inkaterra; Ecotourism; Tourism; Environment; Peru; Informal Sector; Regulation; Economic Development; Bottom Of The Pyramid; Technology Diffusion; Competitiveness; Business Model; Growth and Development Strategy; Natural Environment; Market Entry and Exit; Conflict Management; Tourism Industry; Peru
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Comin, Diego, Rohan Gopaldas, and Diego Rehder. "Inkaterra." Harvard Business School Case 713-022, September 2012. (Revised September 2012.)
  • June 2012
  • Article

Managing Risks: A New Framework

By: Robert S. Kaplan and Anette Mikes
Risk management is too often treated as a compliance issue that can be solved by drawing up lots of rules and making sure that all employees follow them. Many such rules, of course, are sensible and do reduce some risks that could severely damage a company. But... View Details
Keywords: Risk Management; Governance Controls; Corporate Strategy; Management Analysis, Tools, and Techniques; Framework
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Kaplan, Robert S., and Anette Mikes. "Managing Risks: A New Framework." Harvard Business Review 90, no. 6 (June 2012).
  • September 2023
  • Background Note

Amager Bakke: Municipal Waste to Energy

By: Willy Shih, Michael W. Toffel and Kelsey Carter
This background note describes the Amager Bakke waste-to-energy (WtE) plant in Copenhagen, which merges traditional waste incineration with a combined heat and power (CHP) plant and air pollution control (scrubbing) technology, and had plans to add carbon dioxide (CO2)... View Details
Keywords: Decarbonization; Innovation; Innovation Focused Strategy; Environmental Operations; Circular; Waste Heat Recovery; Waste Management; Carbon Regulation; Buildings and Facilities; Energy Generation; Environmental Sustainability; Pollution; Climate Change; Wastes and Waste Processing; Innovation Leadership; Innovation Strategy; Energy Industry; Denmark; Netherlands; Europe; European Union
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Shih, Willy, Michael W. Toffel, and Kelsey Carter. "Amager Bakke: Municipal Waste to Energy." Harvard Business School Background Note 624-040, September 2023.
  • March 2019 (Revised July 2021)
  • Case

Waymo LLC

By: John R. Wells and Benjamin Weinstock
On December 5, 2018, Waymo LLC, a subsidiary of Alphabet Inc., launched the United States’ first commercial driverless-car ride-hailing service (Waymo One), based in Phoenix, Arizona. As with other ride-hailing services such as Uber and Lyft, Waymo One riders... View Details
Keywords: Vehicle; Automation; Automobiles; Automotive; Driverless Car; Automotive Industry; Autonomy; Google; Self-driving Cars; Technological And Scientific Innovation; Technological Change; Technology Change; Ride-sharing; Uber; Lyft; General Motors; Innovation; Disruptive Technology; Disruptive Technologies; Tesla; Waymo; Operating Systems; Artificial Intelligence; Autonomous Vehicles; Transportation; Technological Innovation; Disruption; Commercialization; Growth and Development Strategy; Transportation Industry; Auto Industry
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Wells, John R., and Benjamin Weinstock. "Waymo LLC." Harvard Business School Case 719-477, March 2019. (Revised July 2021.)
  • October 10, 2023
  • Article

10 Reasons Why Inclusion Is a Competitive Advantage

By: Frances X. Frei and Anne Morriss
In their new book, Move Fast and Fix Things, Frances Frei and Anne Morriss outline five strategies to help leaders tackle their hardest problems and quickly make change. Their third strategy is creating an inclusive environment that allows all employees to... View Details
Keywords: Business or Company Management; Organizational Change and Adaptation; Performance Improvement
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Frei, Frances X., and Anne Morriss. "10 Reasons Why Inclusion Is a Competitive Advantage." Harvard Business Review (website) (October 10, 2023).
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