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  • All HBS Web  (361)
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    • Research  (192)
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  • Faculty Publications  (122)
← Page 17 of 361 Results →
  • June 17, 2016
  • Comment

Companies Need to Start Marketing Security to Customers

By: John A. Quelch
Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away... View Details
Keywords: Consumer Safety; Public Safety; Brand Attraction; Risk Management; Safe Environment Benefit; Marketing Safety; Global Brands; Advertising; Change Management; Disruption; Volatility; Crime and Corruption; Customers; Music Entertainment; Animation Entertainment; Film Entertainment; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Consumer Behavior; Problems and Challenges; Safety; Corporate Strategy; Business Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States
Citation
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Related
Quelch, John A. "Companies Need to Start Marketing Security to Customers." Harvard Business School Working Knowledge (June 17, 2016). (Republished by Fortune.com as "What the Orlando Tragedies Can Teach Businesses" on June 20, 2016.)
  • 08 Jan 2008
  • First Look

First Look: January 8, 2008

of luck is the share of the oil industry in the state's economy multiplied by the price of oil. The correlation is negative, suggesting that more reliance on luck is correlated with less individualism. We provide three short models that... View Details
Keywords: Martha Lagace
  • 04 Apr 2017
  • First Look

First Look at New Research, April 4

2012, Leonard uses the momentum to bring The Black List online as a database where unproduced screenplays can be reviewed and discovered by industry experts. Now in 2016, Leonard is considering other avenues for supporting great... View Details
Keywords: Sean Silverthorne
  • 30 Jan 2018
  • First Look

January 30, 2018

flash sales industry was created using this idea as a cornerstone of its business strategy. In this paper, we identify and investigate a new reason why frequent assortment rotations can be valuable to a retailer, particularly for products... View Details
Keywords: Sean Silverthorne
  • 01 Sep 2004
  • News

One-on-One with Robert McNamara

kid” at Ford Motor Company, McNamara climbed the corporate ladder and, after fourteen years, was named president (the first from outside the Ford family) in November 1960. Bucking sacrosanct industry notions, he promoted vehicle safety... View Details
Keywords: Garry Emmons
  • October 2013 (Revised October 2013)
  • Case

Rhythm & Blues

By: Willy Shih
The bankruptcy filing of Rhythm & Hues, who received an Oscar for the arresting visual effects in Life of Pi, raised questions about the challenges faced by the firms like it as well as the broader post-production industry. The rapid pace of technology certainly... View Details
Keywords: Post-production; Visual Effects; Digital; Entertainment; Animation Entertainment; Film Entertainment; Television Entertainment; Theater Entertainment; Job Cuts and Outsourcing; Information Technology; Internet and the Web; Applications and Software; Information Infrastructure; Motion Pictures and Video Industry; Los Angeles
Citation
Educators
Related
Shih, Willy. "Rhythm & Blues." Harvard Business School Case 614-036, October 2013. (Revised October 2013.)
  • 12 Feb 2019
  • First Look

New Research and Ideas, February 12, 2019

accessible corporate archives in most countries in Africa, Asia, and Latin America. It also permits a level of nuance that is hard to obtain even if written archives are accessible. Oral histories provide insights into why events did not occur as well as why companies... View Details
Keywords: Dina Gerdeman
  • 25 Oct 2024
  • Blog Post

Harvard Business School Announces Latest RISE Fellows

and college students to share the stories of marginalized communities across campuses. “While at HBS, I look forward to hosting film screenings and collaborating with my peers to ensure that the future of the entertainment View Details
  • 06 Aug 2018
  • Research & Ideas

Supersmart Manufacturing Tools are Lowering Prices on TVs, Bulbs, and Solar Panels

factory anywhere in the world is built today without billions of dollars in subsidies. The groundbreaking in Wisconsin that President Trump just attended is receiving around $3 billion from the state. So that industry goes through... View Details
Keywords: by Sean Silverthorne; Manufacturing; Electronics
  • 01 Dec 1999
  • News

The Way You See It

fueling the automobile has dominated world industrial development." Another described the car as "revolutionizing the role of transportation in everyday life and business. It made more of America accessible, resulting in the generation of... View Details
Keywords: Garry Emmons. Data collection by Ericka Webb.
  • Web

Past Issues - Alumni

the film industry as it confronts new economic and technological realities. The Little Ice-Cream Company That Could Nearly thirty years ago, Gary Rogers barely scraped together the $14K he needed to invest... View Details
  • 10 Jun 2002
  • Research & Ideas

Disruption: The Art of Framing

a still-viable business model while simultaneously trying to develop a new platform for growth, it gets pulled in two directions, and both efforts underperform. Kodak, for example, needs to continue to focus on traditional competitors like Fuji View Details
Keywords: by Clark Gilbert & Joseph L. Bower
  • 01 Mar 2007
  • News

Security Chief

a kidnapped Texas couple whose captors went on a shopping spree with the victims’ credit cards. “The kidnappers were filmed on our video equipment in a store, and the police apprehended them,” says Parker. Halfway around the world, U.S.... View Details
Keywords: Roger Thompson; technology-based security business; Management; Corporate, Subsidiary, and Regional Managing Offices; Management
  • 02 May 2018
  • Blog Post

Should Companies Disclose Employee Compensation?

information should be shared inside the organization? 2. Do we have a choice? A recent example suggests that the disclosure debate might well be extended to information that generally has been considered off-limits: compensation data. Recently, View Details
Keywords: All Industries
  • 12 Jan 2010
  • First Look

First Look: Jan. 12

industry practice and discuss potential directions for future research. Download the article: http://www.hbs.edu/research/pdf/09-125.pdf   Cases & Course MaterialsBlackRock Money Market Management in September 2008 (A) Kenneth A.... View Details
Keywords: Martha Lagace
  • 01 Sep 2009
  • News

E Ink’s Wild Ride

of take comfort in that. But I’m also very excited about the addition of this new technology.” “Book publishing is an $80 billion industry in which half the money is wasted on making and moving around and sometimes destroying physical... View Details
Keywords: Julia Hanna; e-books; e-reading; News, Library, Internet, and Other Services; Information; Computer and Electronic Product Manufacturing; Manufacturing
  • 25 Feb 2020
  • News

Alumni and Faculty Books for March 2020

application to the U.S. National Park Service (NPS). The framework covers many benefits provided by NPS units and programs, including on-site visitation, carbon sequestration, and intellectual property such as in education curricula and View Details
  • 15 Dec 2015
  • First Look

December 15, 2015

or liking both scholarly documentary films and action-packed thrillers. However, when predicting other consumers’ tastes for the same items, people believe that a preference for one precludes enjoyment of the dissimilar other. Five... View Details
Keywords: Carmen Nobel
  • Web

2017 Symposium - Race, Gender & Equity

faces of Independent Film by Filmmaker Magazine . Nadia's mission is to bring light to cultural shadow through storytelling, challenging the status quo through laughter. She is a frequent guest speaker on panels that focus on diversity in... View Details
  • 25 Aug 2010
  • News

Games, Parties, Pranks, and Celebrations

Business School: We Mean Business.” After class, I drove the bike out of the classroom and down the stairs, which was captured on film by a photographer from the Harbus (check the Harbus archives for the first or second week of January... View Details
Keywords: Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries
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