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- All HBS Web (766)
- Faculty Publications (37)
- 18 Nov 2009
- HBS Case
Customer Feedback Not on elBulli’s Menu
customers like his product? HBS assistant professor Michael Norton's interest in what motivates seemingly irrational consumer behavior has found a perfect subject in Adrià. To eat at elBulli, customers must navigate a mysterious... View Details
- 13 Feb 2006
- Research & Ideas
Turning High Potential into Real Reward
breakthroughs, and overcoming setbacks. New Business publisher Mike Roberts recently met with Professor Lassiter to discuss his work. New Business: As one thinks about a new venture moving from product development to actually marketing... View Details
- 11 Aug 2014
- HBS Case
The Business of Behavioral Economics
economics and pop culture, particularly since the recent publication of popular books such as Richard Thaler and Cass Sunstein's Nudge, Dan Ariely's Predictably Irrational, and Daniel Kahneman's Thinking, Fast and Slow. Even so,... View Details
- 01 Sep 2014
- News
3-Minute Briefing: Mark Pincus (MBA 1993)
game could take on. I love all bulldogs. They’re a majestic breed. My old dog, Zinga, would come and speak with me at board meetings. Nzinga is a Swahili word for an African warrior princess, and that’s what she was—a princess. When you’re View Details
- 01 Jun 2015
- News
Case Study: Sneak Peak
moving off the shelf fast enough to yield $1 million, you probably have a consumer-marketing problem more than a financing problem. Do you know how well your product is moving... View Details
- Portrait Project
Antonio Rocha
Until January of 2010, I was following the script. I graduated from university, got a good job, moved to a bigger city, got married. However, I could feel that I was not as happy as I wanted. Three months... View Details
- 24 Feb 2023
- News
Dean Datar Meets with Alumni in Palm Beach
efforts of the School into three priorities, he offered insights into work that is underway on the role of business in society, digital innovation, and reimagining learning. "I don't think there is another institution other than business and free enterprise that has... View Details
- 17 Jan 2017
- Research & Ideas
Can China Maintain Its Economic Power?
consumers is a more complicated challenge. One approach Chinese manufacturers are using is to acquire companies around the world in order to get fast access to the technologies they need to modernize their... View Details
Keywords: by Deborah Blagg
- 01 Sep 2009
- News
Read All About It!
The choices available to consumers in the postwar boom transformed societal norms and expectations. With the advent of fast food, for example, millions of men, women, and children began to break bread — or... View Details
- 10 Jan 2017
- Blog Post
From Product Development to Business School
The torpedoes kept coming. Not to be dramatic or anything, but for any product developer this is the most painful moment of their career. The moment when the fledgling idea you’ve spent months, maybe years, cultivating, testing, prototyping, iterating breathes its last... View Details
- 24 Aug 2016
- Blog Post
Internship In Action
recommended approach to move forward. We redesigned the entire process for an important group of sellers that contribute around 30% of GFG’s Net Merchandise Value, assessed the features and resources required, and developed the roll-out... View Details
Keywords: Consumer Products / Retail
- 16 Dec 2015
- Research & Ideas
Why ‘Sleep on It’ No Longer Sounds Like Great Advice
that waking fresh and clearheaded makes us better able to see decisions in a clearer light. “It’s somewhat like moving information from short-term to long-term storage” That’s certainly what Uma R. Karmarkar, an assistant professor in the... View Details
- 19 Sep 2019
- News
Predicting Human Behaviors
“Self-driving cars today know what they are seeing and how fast the object is moving, but they aren’t good at predicting what a human will do next,” explains Misra. “We want to help machines understand... View Details
Keywords: April White
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
There are three ways to differentiate in retailing: location, location, and location. The problem is that as markets mature, location becomes less potent as a competitive advantage because the consumer has a growing abundance of... View Details
- 25 Mar 2001
- Research & Ideas
Who Wants to Be an Entrepreneur? [Part II]
telephones sometimes resting on the carpet where furniture had not arrived. Things seemed to be moving fast even for the placid Bussgang, who said, "It's a real challenge putting together a group of... View Details
Keywords: by John S. Rosenberg
- 01 Jun 2009
- News
The Maestro and the Market
learn about marketing from a business owner who says he doesn’t care whether or not customers like his product? HBS assistant professor Michael Norton’s interest in what motivates seemingly irrational consumer behavior has found a perfect... View Details
- 14 Feb 2023
- News
Dean Datar Meets with Alumni in San Francisco
is another institution other than business and free enterprise that has done more good for humankind," said the Dean. "If you look at the billions of people lifted out of poverty, the standard of living we have created, the kinds of jobs... View Details
- 01 Dec 2007
- News
Lighten Up
Business and Pleasure: Kim and Coup Coupounas enjoy the scenic beauty of the Rocky Mountains just as much today as when they moved to Boulder almost a decade ago. (photo by Stephen Collector) The trail weaves back and forth in steep... View Details
- 21 Mar 2011
- Research & Ideas
Are We Thinking Too Little, or Too Much?
not really helping us make decisions," Norton says. "Bill Clinton was famous for becoming so involved with the intricacies of each policy that no decisions were made. Having a leader who considers every detail sounds great in theory, but it can be suboptimal... View Details
Keywords: by Carmen Nobel
- 01 Dec 2017
- News
Case Study: The Doctor Deficit
their availability on more than one platform and accept the best offer? That said, there’s less risk in moving quickly than there is in moving slowly. The key business challenge isn’t in contemplating a... View Details
Keywords: April White