Publications

06 Apr 2016
Research & Ideas

Should Entrepreneurs Pitch Products or Ideas for Products?

is enough interest to go further? Which is the better strategy for young innovators? What are the pros and cons of each? Can the risks be measured and mitigated? “The pitch or spec dilemma touches any independent inventor looking to sell... View Details

Keywords: by Carmen Nobel; Motion Pictures & Video; Entertainment & Recreation; Banking

July 2006 (Revised March 2010)
Case

Symantec vs. McAfee: Competing in the Consumer Anti-virus Industry

By: Ramon Casadesus-Masanell and Jordan Mitchell

Symantec and McAfee hold 53.6% and 18.8% respectively, of the anti-virus software market as of 2006. While the market is concentrated with five firms controlling over 90%, Microsoft is on the eve of releasing a consumer security subscription packed called OneCare Live.... View Details

Keywords: Business Model; Market Entry and Exit; Competitive Strategy; Software; Information Technology Industry

Find at Harvard

Web

Entrepreneurial Finance - Course Catalog

exit decisions be structured. They aim to prepare students for these decisions, both as entrepreneurs and as investors. The next three modules look at a variety of financing models across the venture's life cycle, with an aim to... View Details

07 Feb 2018
News

Helping Startups Give Back

Canadians.” Formerly a business strategy consultant at Monitor Group and marketing VP at Canadian Medical Discoveries Fund, since 2011 Goldstein has been working as an independent consultant while parenting her three young children.... View Details

16 May 2011
Research & Ideas

What Loyalty? High-End Customers are First to Flee

service-level strategy better than one that varies by market? There is something to be said for and against both approaches. While there are certainly cost benefits to service standardization (Buell cites McDonald's as an example), the... View Details

Keywords: by Julia Hanna

29 Jan 2025
Blog Post

Finding Professional Purpose: Building an Impactful Career that Reflects your Values with Lisa Tanzer (MBA 1993)

business functions helped me build a strong foundation for navigating the complex challenges of executive leadership. I learned the importance of balancing strategy with execution, and how to navigate unanticipated challenges. I learned... View Details

December 2018
Teaching Note

Bayern Munich in China

By: Karim Lakhani and Sascha L. Schmidt

Teaching Note for HBS No. 617-025. View Details

Keywords: Market Entry; Football; Soccer; Bundesliga; Digital Technology; Sports; Global Strategy; Market Entry and Exit; Online Technology; Sports Industry; Germany; China

2006
Case

Infosys Consulting

By: Vijay Govindarajan and Chris Trimble

Aiming to expand their value proposition from software development to consulting, Infosys launched a new business unit, Infosys Consulting. From scratch, it quickly grew to over 200 professionals. The case study illustrates the challenges of launching a new business in... View Details

Keywords: Expansion; Information Technology; Market Entry and Exit; Software; Consulting Industry

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29 Aug 2018
News

The Value of Valleys

running M&A and strategy for a public company and did 17 acquisitions around the globe. I think of it as kind of one of those best laid plans stories. Sometimes it doesn't work out exactly the way you wanted it to and it takes a... View Details

01 Mar 2017
News

Case Study: Moment in the Sun

couple of experiments should not be that much of a bandwidth killer. —Jacob Navon (MBA 1984) It’s critical to choose one and “own” it. Which one to choose is largely a function of the exit strategy. Owning one specific market will... View Details

Keywords: Dan Morrell

January 2009
Case

Supersonic Business Jets

By: Dennis A. Yao and Julia Rozovsky

In the fall of 2002, Brian Barents, ex-CEO of Galaxy Aerospace, faced an important decision: whether or not to enter the supersonic business jet (SSBJ) industry. Supersonic flight-flight faster than the speed of sound-had long tantalized leaders of commercial aerospace... View Details

Keywords: Corporate Entrepreneurship; Governance Compliance; Market Entry and Exit; Business Strategy; Cooperation; Aerospace Industry

Web

Entrepreneurial Finance (Q3) - Course Catalog

contracts and exit decisions be structured. They aim to prepare students for these decisions, both as entrepreneurs and as investors. The next three modules look at a variety of financing models across the venture's life cycle, with an... View Details

March 2016 (Revised May 2017)
Case

Emaar: The Center of Tomorrow, Today

By: Sid Yog, Esel Cekin and Marc Homsy

Starting in 1997, Mohammad Alabbar, Chairman of Emaar, has been largely associated with Dubai's most renowned real estate projects: the world's tallest building, largest mall and biggest fountain show. Emaar's pioneering success attracted a large number of private... View Details

Keywords: Middle East; Market Entry and Exit; Competitive Strategy; Entrepreneurship; Global Strategy; Real Estate Industry; Middle East; Dubai

December 2011 (Revised April 2013)
Supplement

Akamai's Edge (B)

By: Eric Van den Steen

In 2009, Paul Sagan, CEO of Akamai, the leading online content delivery network with a 60% market share, needs to decide how to respond to aggressive market entry, whether and how to pursue the explosive growth in online video, and whether to stay with Akamai's... View Details

Keywords: Market Entry and Exit; Competitive Advantage

May 1989 (Revised February 1991)
Supplement

Motorola and Japan (B)

By: David B. Yoffie and John J. Coleman

Updates Motorola and Japan (A) and Motorola and Japan (A), Supplement. A rewrite of two earlier supplements. View Details

Keywords: Market Entry and Exit; Standards; Competition; Corporate Strategy; Telecommunications Industry; Japan

December 2008
Case

Responding to Imitation: Intel vs. AMD in 1991

By: Dennis A. Yao

This case examines Intel's response to imitative entry by Advanced Micro Devices into the 386 microprocessor product category in which Intel had been the sole producer. The case is set in 1991 when AMD first introduces its Intel-compatible 386 processor and before... View Details

Keywords: Price; Marketing Strategy; Market Entry and Exit; Competition; Hardware; Technology Industry

May 1993 (Revised May 1996)
Case

BellSouth Enterprises: The Cellular Billing Project

When BellSouth Enterprises decided to aggressively pursue the international cellular market, it needed new software in order to cope with the complexities of cellular billing and the country-specific variations in the international cellular market. BellSouth made the... View Details

Keywords: Alliances; Market Entry and Exit; Software; Global Strategy; Telecommunications Industry; United States