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- All HBS Web
(1,014)
- People (2)
- News (235)
- Research (650)
- Events (3)
- Multimedia (3)
- Faculty Publications (156)
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- 29 Aug 2018
- What Do You Think?
What Should Harley-Davidson’s Management Do?
Harley demographic aging out of the sport the new concepts are a step in the right direction most of all, the product must be right.” Kevin O’Meara agreed, saying that, “the tariffs and the ‘Twitter war’ are masking the true issues (1) Aging View Details
- 18 Jul 2022
- Research & Ideas
After the 'Crypto Crash,' What's Next for Digital Currencies?
Bitcoin, Terra, and Celsius has renewed calls for regulators to protect consumers from fly-by-night currency operators, scammers, and theft. How vulnerable are crypto investors, particularly the retail-level amateur investors? Kominers: I... View Details
- 11 May 2009
- Research & Ideas
The IT Leader’s Hero Quest
the writing of popular film scripts like The Matrix or Star Wars. Character behaviors, actions, and motivations hook the interest of readers at all levels, regardless of their professional experience with IT, while the plot sets up a series of View Details
Keywords: by Martha Lagace
- 05 Mar 2012
- Research & Ideas
Is JC Penney’s Makeover the Future of Retailing?
"00," instead of 99 cents, and exclude the suggested retail price of a product on the tag in favor of just one marked-down price. "I think that on the consumer side this has simplified pricing, which makes a lot of sense," Lal says. “All... View Details
- 10 Oct 2011
- Research & Ideas
Retailing Revolution: Category Killers on the Brink
increased at an impressive pace in the early 2000s even though Internet sales in the United States grew dramatically. Retail sales advanced from $2.87 trillion to almost $4 trillion between 1999 and 2007. However, the current recession created many challenges for... View Details
- 27 Nov 2000
- Research & Ideas
The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution
"Radial Age" advertising campaign in 1968. 2 The August 1968 Consumer Reports awarded its top two spots to radials and documented the new technology's longer life, increased safety, handling and economy relative to even... View Details
- 17 Mar 2021
- Research & Ideas
Beyond Pajamas: Sizing Up the Pandemic Shopper
significantly as more consumers than ever started shopping online. As vaccines fuel hope about life after COVID-19, retailers are trying to learn more about the pandemic shopper. Are they different from the existing online users? Do they... View Details
- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
service lines, market segments, and competitive positioning. Marketing did the thinking, managed the brand and consumer franchise in consumer goods companies, and provided support to the sales force. In this... View Details
Keywords: by Benson Shapiro
- 26 Nov 2001
- Op-Ed
Why Corporate Budgeting Needs To Be Fixed
Corporate budgeting is a joke, and everyone knows it. It consumes a huge amount of executives' time, forcing them into endless rounds of dull meetings and tense negotiations. It encourages managers to lie and cheat, lowballing targets and... View Details
Keywords: by Michael C. Jensen
- 04 Jun 2014
- What Do You Think?
Does Internet Technology Threaten Brand Loyalty?
choice, why would you have to be brand loyal?" Consumer loyalty, he continued, "will vary and fluctuate on a technological continuum of innovation/change (loyal one day and maybe not the next)." Based on personal... View Details
- 31 May 2023
- Research & Ideas
With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines
haven’t made a service part of their routines, the authors find. These findings come as companies such as Procter & Gamble, Adidas, and McDonald’s are trying to collect more consumer data to hone their marketing messages. With... View Details
- 10 Nov 2008
- What Do You Think?
How Much Can You Ask of Your Customers?
the biggest challenges for organizations are to have the necessary competencies and resources to act upon inputs." Sowmia Gopinathan echoed this comment: " (the) downside is only where expectations of the customers are made high... View Details
Keywords: by Jim Heskett
- 01 May 2019
- What Do You Think?
What Should the Leadership of YouTube Do?
good human judgment.” realJoannLyles added, “Tech can't make moral distinctions. Therefore, when a company fails to make moral distinctions, expect tech to fail in the same way. As one person, Susan Wojcicki is limited by her own... View Details
- 17 Dec 2008
- Lessons from the Classroom
‘Ted Levitt Changed My Life’
illness in June 2006 at the age of 81, the Bulletin's Class Notes were flooded with dozens of tributes from alumni who recalled his passion and commitment in the classroom and his lasting influence on their careers. "I was clueless going into Professor Levitt's... View Details
- 17 Sep 2001
- Research & Ideas
Is There Help for the Big Ticket Buyer?
Research to write this essay, I expected to find that consumer decision-making research grappled with the types of tough purchasing and investment decisions that were on my callers' minds. To my surprise, I... View Details
Keywords: by Max H. Bazerman
- 23 Mar 2020
- Research & Ideas
Product Disasters Can Be Fertile Ground for Innovation
technological complexity only magnifies the challenge. Many companies, meanwhile, are apt to see investment in safety as the cost of fulfilling regulatory requirements or protecting against lawsuits, rather than as an opportunity to include features for which View Details
- 18 Apr 2005
- Research & Ideas
Selling Luxury to Everyone
shifting," she said. Panelist Rory Tahari, creative director and brand designer for Elie Tahari, Ltd.—and wife of designer Elie Tahari—said she saw a clear trend toward higher expectations from View Details
- 17 Feb 2003
- Research & Ideas
Rating Fund Managers by the Company They Keep
have tried to make use of knowledge about the stocks a given fund holds. What is unique in our work is that in rating each fund, we look at the overlap between that fund's holdings and the holdings of every other fund. We expect a fund to... View Details
Keywords: by Ann Cullen
- 01 Nov 2011
- First Look
First Look: Nov. 1
repatriated earnings from foreign affiliates exceeded net capital investments by $1.1 trillion in 2010 dollars; and from 1950 to 2010, repatriated earnings and net interest from foreign affiliates exceeded... View Details
Keywords: Sean Silverthorne
- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
30-second consumer product advertisements. Out of 28 ads, 14 were chosen because they were decidedly provocative; the researchers expected them to evoke either joy or surprise in the viewers at different... View Details