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  • 03 Mar 2015
  • First Look

First Look: March 3

and make a recommendation to the chairman on whether to hold a similar event in 2013. As part of their deliberations, the executives were expected to consider where a potential 2013 convention should be held, which artists to invite,... View Details
Keywords: Sean Silverthorne
  • 21 Nov 2015
  • HBS Case

HBS Cases: Stella McCartney Combines High Fashion with Environmental Values

the context of luxury is just fascinating because on the one hand they seem very contradictory, luxury and sustainability. Luxury for many people is all about excessiveness and waste. “Such products do not feel luxurious to more ethically and environmentally concerned... View Details
Keywords: by Brian Kenny; Fashion
  • 20 Dec 2017
  • Lessons from the Classroom

How to Design a Better Customer Experience

they expect. But when you get exactly what you expect at a restaurant, you won’t remember a week later that you were at that restaurant.” In contrast, exceptionally great experiences stand out, create memories for years, increase loyalty,... View Details
Keywords: by Dina Gerdeman; Health; Entertainment & Recreation
  • 04 Jun 2013
  • First Look

First Look: June 4

and even though the entrepreneur holds all of the market power in the model. Furthermore, although perfectly competitive investors expect zero alpha in equilibrium, the nature of the three-way interaction results in a correlation between... View Details
Keywords: Sean Silverthorne
  • July–August 2023
  • Article

Demand Learning and Pricing for Varying Assortments

By: Kris Ferreira and Emily Mower
Problem Definition: We consider the problem of demand learning and pricing for retailers who offer assortments of substitutable products that change frequently, e.g., due to limited inventory, perishable or time-sensitive products, or the retailer’s desire to... View Details
Keywords: Experiments; Pricing And Revenue Management; Retailing; Demand Estimation; Pricing Algorithm; Marketing; Price; Demand and Consumers; Mathematical Methods
Related
  • 25 Oct 2020
  • Research & Ideas

The Dark Side of Fintech Borrowing

Consumers turning to fintech lenders are more likely to spend beyond their means, sink further into debt, and ultimately default more often than people with similar credit profiles borrowing from traditional banks, according to recent... View Details
Keywords: by Rachel Layne; Financial Services; Banking
  • 16 Aug 2004
  • Research & Ideas

Luxury Isn’t What It Used to Be

Collection was created to challenge consumer expectations from Godiva and to reinforce Godiva as a brand that delivers newness and discovery." The fact that it costs around $100 a pound and is only... View Details
Keywords: by Julia Hanna; Consumer Products
  • 25 Jan 2010
  • Research & Ideas

A Macroeconomic View of the Current Economy

going to depreciate tomorrow or next week or even next month. But over time, you expect it to depreciate. So if you're a business manager, you probably want to be fairly well hedged against this possibility, either by making use of... View Details
Keywords: by Sean Silverthorne
  • 02 Jun 2009
  • First Look

First Look: June 2, 2009

and Copyright Authors:Felix Oberholzer-Gee and Koleman Strumpf Abstract The advent of file sharing has considerably weakened effective copyright protection. Today, more than 60% of Internet traffic consists of consumers sharing music,... View Details
Keywords: Martha Lagace
  • 10 Feb 2009
  • First Look

First Look: February 10, 2009

components of expected inflation, and the covariance between nominal variables and the real economy. The last of these state variables enables the model to fit the changing covariance of bond and stock returns. Log nominal bond yields and... View Details
Keywords: Martha Lagace
  • 15 Mar 2011
  • First Look

First Look: March 15

Authors:Michael I. Norton, Daniel Mochon, and Dan Ariely Abstract In a series of studies in which consumers assembled IKEA boxes, folded origami, and built sets of Legos, we demonstrate and investigate the boundary conditions for what we... View Details
Keywords: Sean Silverthorne
  • 02 May 2005
  • Research & Ideas

Four VCs on Evaluating Opportunities

that provides new functionality previously unseen, we call the brave new world model. Here, the market size and demand are really unknown. These often are in the consumer sector. Netscape, Yahoo!, and the Sony Walkman are examples. The... View Details
Keywords: by Lauren Barley
  • 12 Nov 2013
  • First Look

First Look: November 12

  Publications November 2013 Journal of Consumer Research The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity By: Bellezza, Silvia, Francesca Gino, and Anat Keinan Abstract—We examine how people react to... View Details
Keywords: Sean Silverthorne
  • Web

Online Business Analytics Course | HBS Online

program concludes with a final exam. What are the learning requirements in order to successfully complete Business Analytics, and how are grades assigned? + – Participants are expected to fully complete all coursework in a thoughtful and... View Details
  • 01 Nov 2016
  • First Look

First Look - November 1, 2016

the increasing role of technology (digital and mobile) as well as the use by consumers of alternative signals of status, such as wearing less prominently branded apparel, being less conformist (e.g., entering a luxury store in a casual... View Details
Keywords: Sean Silverthorne
  • 06 Oct 2020
  • Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

or, in other words, to exploit and explore. To achieve your goals, consider leveraging cross-functional teams, employing creative exercises, adjusting expectations and deliverables, supporting an agile enterprise and generating customer... View Details
Keywords: by Sean Silverthorne
  • 25 Apr 2017
  • First Look

First Look at New Research, April 25

research typically prescribes task sequences implemented by managers. Yet employees often have discretion to deviate from their prescribed sequence. Using data from 2.4 million radiological diagnoses, we find that doctors prioritize similar tasks (batching) and those... View Details
Keywords: Sean Silverthorne
  • 03 Oct 2005
  • Research & Ideas

The Box Office Power of Stars

interested in playing can join the simulation. New HSX traders receive "Hollywood dollars" and can increase the value of their portfolio by, among other things, strategically trading "MovieStocks." The prices of those MovieStocks reflect View Details
Keywords: by Sarah Jane Gilbert; Entertainment & Recreation; Motion Pictures & Video
  • August 2014 (Revised September 2016)
  • Case

ANA (A)

By: Doug J. Chung and Mayuka Yamazaki
All Nippon Airways (ANA) became the largest airline in Japan in 2013. Having been designated as a domestic carrier by the Japanese government till the mid-1980s and Japan being the sixth largest domestic airline market, two-thirds of ANA’s passenger revenue came from... View Details
Keywords: Demand and Consumers; Analysis; Economics; Price; Marketing Strategy; Competitive Strategy; Product; Policy; Air Transportation Industry; Japan
Related
  • 12 Mar 2013
  • First Look

First Look: March 12

But there's a growing consensus that ads don't work on mobile devices; consumers just don't like them. Instead of creating tiny banner ads, smart marketers will turn to apps to reach customers and engage them. Effective apps will do one... View Details
Keywords: Sean Silverthorne