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Publications

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  • All HBS Web  (981)
    • People  (2)
    • News  (235)
    • Research  (658)
    • Events  (3)
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Show Results For

  • All HBS Web  (981)
    • People  (2)
    • News  (235)
    • Research  (658)
    • Events  (3)
    • Multimedia  (3)
  • Faculty Publications  (156)
← Page 17 of 981 Results →
  • 16 Jan 2018
  • Blog Post

How Can I Prepare to Apply for Financial Aid at HBS?

fellowships over the two-year program without reducing your need-based HBS Fellowship eligibility, but it is up to you to do the research and secure these opportunities. 3. Build your savings If you are able to save some money, you should. Our View Details
  • 29 Oct 2012
  • Research & Ideas

Are You Paying a Tip--or a Bribe?

messages that can come with these cash exchanges have deep roots in history. During the Middle Ages, feudal lords traveling beyond their territories would toss coins to beggars in hopes that these acts of kindness would ensure safe trips. And in Tudor England, guests... View Details
Keywords: by Dina Gerdeman
  • July–August 2023
  • Article

Demand Learning and Pricing for Varying Assortments

By: Kris Ferreira and Emily Mower
Problem Definition: We consider the problem of demand learning and pricing for retailers who offer assortments of substitutable products that change frequently, e.g., due to limited inventory, perishable or time-sensitive products, or the retailer’s desire to... View Details
Keywords: Experiments; Pricing And Revenue Management; Retailing; Demand Estimation; Pricing Algorithm; Marketing; Price; Demand and Consumers; Mathematical Methods
Citation
Find at Harvard
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Related
Ferreira, Kris, and Emily Mower. "Demand Learning and Pricing for Varying Assortments." Manufacturing & Service Operations Management 25, no. 4 (July–August 2023): 1227–1244. (Finalist, Practice-Based Research Competition, MSOM (2021) and Finalist, Revenue Management & Pricing Section Practice Award, INFORMS (2019).)
  • 08 Oct 2020
  • Research & Ideas

Keep Your Weary Workers Engaged and Motivated

necessities of social distancing attenuate or alter the traditional organizational levers. Several CEOs observed: “Keeping spirits high in a sales environment. At the moment our sales force has to work twice as hard for a quarter of the results. We have reduced the... View Details
Keywords: by Boris Groysberg and Robin Abrahams
  • 04 Jun 2013
  • First Look

First Look: June 4

and even though the entrepreneur holds all of the market power in the model. Furthermore, although perfectly competitive investors expect zero alpha in equilibrium, the nature of the three-way interaction results in a correlation between... View Details
Keywords: Sean Silverthorne
  • 20 Dec 2017
  • Lessons from the Classroom

How to Design a Better Customer Experience

they expect. But when you get exactly what you expect at a restaurant, you won’t remember a week later that you were at that restaurant.” In contrast, exceptionally great experiences stand out, create memories for years, increase loyalty,... View Details
Keywords: by Dina Gerdeman; Health; Entertainment & Recreation
  • 21 Nov 2019
  • Research & Ideas

Do TV Debates Sway Voters?

expect debates to appeal more to young and less educated voters, who have less preexisting information, whether they directly watch debates or hear about them from friends or media coverage. But they don’t. “It is difficult for candidates... View Details
Keywords: by Danielle Kost
  • Web

Advisory Board - Entrepreneurship

and marketplaces, including both advertising-supported and fee-based services. Today, CNET Networks' online properties attract more than 66 million Web users each month ranging form C-level executives and IT professionals to technology or View Details
  • 03 Mar 2015
  • First Look

First Look: March 3

and make a recommendation to the chairman on whether to hold a similar event in 2013. As part of their deliberations, the executives were expected to consider where a potential 2013 convention should be held, which artists to invite,... View Details
Keywords: Sean Silverthorne
  • 15 Mar 2011
  • First Look

First Look: March 15

Authors:Michael I. Norton, Daniel Mochon, and Dan Ariely Abstract In a series of studies in which consumers assembled IKEA boxes, folded origami, and built sets of Legos, we demonstrate and investigate the boundary conditions for what we... View Details
Keywords: Sean Silverthorne
  • 25 Oct 2020
  • Research & Ideas

The Dark Side of Fintech Borrowing

Consumers turning to fintech lenders are more likely to spend beyond their means, sink further into debt, and ultimately default more often than people with similar credit profiles borrowing from traditional banks, according to recent... View Details
Keywords: by Rachel Layne; Financial Services; Banking
  • 01 Dec 2023
  • News

Rounding the Bend

COO but also runs the company’s engineering efforts as the former CTO. The company expects secondhand clothing to develop into a $90 billion market in the next decade and grow faster than any other channel. Part of that may also be fueled... View Details
Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade; Apparel Manufacturing; Manufacturing
  • 09 Nov 2022
  • In Practice

COP27: What Can Business Leaders Do to Fight Climate Change Now?

The US government’s newly passed Inflation Reduction Act will direct $370 billion toward advancing renewal energy and reducing greenhouse gas emissions—the country's largest investment in fighting climate change so far. As business and government leaders around the... View Details
Keywords: by Lynn Schenk and Danielle Kost
  • 01 Nov 2016
  • First Look

First Look - November 1, 2016

the increasing role of technology (digital and mobile) as well as the use by consumers of alternative signals of status, such as wearing less prominently branded apparel, being less conformist (e.g., entering a luxury store in a casual... View Details
Keywords: Sean Silverthorne
  • Web

Online Business Analytics Course | HBS Online

complete Business Analytics, and how are grades assigned? + – Participants are expected to fully complete all coursework in a thoughtful and timely manner. This will mean meeting each week’s deadline to complete a module of the course and... View Details
  • 12 Mar 2013
  • First Look

First Look: March 12

But there's a growing consensus that ads don't work on mobile devices; consumers just don't like them. Instead of creating tiny banner ads, smart marketers will turn to apps to reach customers and engage them. Effective apps will do one... View Details
Keywords: Sean Silverthorne
  • 10 Feb 2009
  • First Look

First Look: February 10, 2009

components of expected inflation, and the covariance between nominal variables and the real economy. The last of these state variables enables the model to fit the changing covariance of bond and stock returns. Log nominal bond yields and... View Details
Keywords: Martha Lagace
  • 21 Nov 2015
  • HBS Case

HBS Cases: Stella McCartney Combines High Fashion with Environmental Values

the context of luxury is just fascinating because on the one hand they seem very contradictory, luxury and sustainability. Luxury for many people is all about excessiveness and waste. “Such products do not feel luxurious to more ethically and environmentally concerned... View Details
Keywords: by Brian Kenny; Fashion
  • 2008
  • Working Paper

An Investigation of Earnings Management through Marketing Actions

By: Craig James Chapman and Thomas J. Steenburgh

Prior research hypothesizes managers use "real actions," including the reduction of discretionary expenditures, to manage earnings to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used... View Details

Keywords: Performance Expectations; Earnings Management; Marketing Strategy; Financial Reporting; Brands and Branding; Food and Beverage Industry
Citation
SSRN
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Related
Chapman, Craig James, and Thomas J. Steenburgh. "An Investigation of Earnings Management through Marketing Actions." Harvard Business School Working Paper, No. 08-073, February 2008. (Revised February 2009, December 2009, June 2010, July 2010.)
  • 02 May 2005
  • Research & Ideas

Four VCs on Evaluating Opportunities

that provides new functionality previously unseen, we call the brave new world model. Here, the market size and demand are really unknown. These often are in the consumer sector. Netscape, Yahoo!, and the Sony Walkman are examples. The... View Details
Keywords: by Lauren Barley
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