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Show Results For
- All HBS Web
(3,454)
- People (5)
- News (338)
- Research (2,624)
- Events (33)
- Multimedia (28)
- Faculty Publications (1,910)
- September 2019 (Revised June 2020)
- Case
Othellonia: Growing a Mobile Game
In the summer of 2019, Yu Sasaki, Head of the Game Division of DeNA, a Japanese mobile gaming company, is evaluating various growth strategies for its recent game Othellonia. Sasaki needs to decide if he should focus on customer acquisition, retention, or monetization. View Details
Keywords: Targeting; Retention/churn; Freemium; Monetization; Customer Relationship Management; Games, Gaming, and Gambling; Mobile and Wireless Technology; Growth and Development Strategy; Marketing; Customers; Marketing Strategy; Retention; Acquisition; Entertainment and Recreation Industry; Japan
Ascarza, Eva, Tomomichi Amano, and Sunil Gupta. "Othellonia: Growing a Mobile Game." Harvard Business School Case 520-016, September 2019. (Revised June 2020.)
- September 2014
- Case
Crescent Pure
By: John A. Quelch and Alisa Zalosh
Executives from Portland Drake Beverages (PDB) are meeting to determine the appropriate product positioning and advertising campaign for the launch of Crescent Pure, a specialty organic beverage. They have 3 options for positioning: should Crescent Pure be positioned... View Details
Quelch, John A., and Alisa Zalosh. "Crescent Pure." Harvard Business School Brief Case 915-539, September 2014.
- August 2011
- Case
Martha Rinaldi: Should She Stay or Should She Go?
By: Linda A. Hill and Mark Renella
Martha Rinaldi has been an assistant product manager at leading beverage company Potomac Waters since graduating from business school. Rinaldi is frustrated by her relationships with her boss and a close co-worker. Even though she works hard to please her manager, she... View Details
Keywords: Interpersonal Relations; Management Styles; Managing Up; Career Planning; Conflict; Management Style; Interpersonal Communication; Personal Development and Career; Organizational Culture; Relationships; Performance Evaluation; Conflict and Resolution; Power and Influence; Food and Beverage Industry
Hill, Linda A., and Mark Renella. "Martha Rinaldi: Should She Stay or Should She Go?" Harvard Business School Brief Case 114-310, August 2011.
- July 2008
- Case
Hilton Hotels: Brand Differentiation through Customer Relationship Management
By: Lynda M. Applegate, Gabriele Piccoli and Chekitan Dev
This case analyzes the Hilton Hotels Corporation's CRM strategy at a key juncture in its history, immediately after the firm has been taken private by Blackstone. The case provides students with a comprehensive history of the evolution and IT enablers of Hilton's CRM... View Details
Keywords: Customer Relationship Management; Marketing Strategy; Privatization; Performance Evaluation; Information Technology; Accommodations Industry
Applegate, Lynda M., Gabriele Piccoli, and Chekitan Dev. "Hilton Hotels: Brand Differentiation through Customer Relationship Management." Harvard Business School Case 809-029, July 2008.
- 31 Oct 2011
- Research & Ideas
The Most Powerful Workplace Motivator
Any parent can tell you that a surefire way to turn joy into rage is to offer your child a big candy bar—and then turn around and offer an even bigger one to his sister. Suddenly, a special treat turns into a great injustice. "Hey! How come she got more? That's not... View Details
Keywords: by Carmen Nobel
- October 1991 (Revised January 2002)
- Case
Butler Lumber Company
By: Thomas R. Piper
The Butler Lumber Co. is faced with a need for increased bank financing due to its rapid sales growth and low profitability. Students must determine the reasons for the rising bank borrowing, estimate the amount of borrowing needed, and assess the attractiveness of the... View Details
Keywords: Commercial Banking; Financial Crisis; Borrowing and Debt; Financial Strategy; Financing and Loans; Capital Structure; Forecasting and Prediction
Piper, Thomas R. "Butler Lumber Company." Harvard Business School Case 292-013, October 1991. (Revised January 2002.)
- October 1995 (Revised January 2002)
- Background Note
Managing Performance
By: John J. Gabarro and Linda A. Hill
Encourages managers to think critically about how to prepare for and give a performance appraisal interview. Presents frameworks for evaluating subordinates' work and suggestions for coaching them. View Details
Gabarro, John J., and Linda A. Hill. "Managing Performance." Harvard Business School Background Note 496-022, October 1995. (Revised January 2002.)
- July 2022 (Revised January 2024)
- Case
Kovi: Changing Brazil's Mobility Landscape
By: Lynda M. Applegate, Michael Norris and Alexis Lefort
Kovi, a car rental startup located in São Paulo, Brazil, provides affordable access to rental cars for rideshare drivers. The case examines the origins of the company, provides background on the auto and rideshare industries in Brazil, and follows the CEO, Adhemar... View Details
Keywords: Ridesharing; Entrepreneurship; Growth and Development Strategy; Business Startups; Developing Countries and Economies; Auto Industry; Brazil; Mexico; Latin America
Applegate, Lynda M., Michael Norris, and Alexis Lefort. "Kovi: Changing Brazil's Mobility Landscape." Harvard Business School Case 823-028, July 2022. (Revised January 2024.)
- December 1997
- Case
Bluewater Aquaculture
By: Ray A. Goldberg and Tom Clay
An entrepreneurial shrimp farm in Belize is evaluating its future growth strategy in every segment of the vertical value-added food chain. View Details
Keywords: Animal-Based Agribusiness; Entrepreneurship; Growth and Development; Performance Evaluation; Expansion; Vertical Integration; Food and Beverage Industry
Goldberg, Ray A., and Tom Clay. "Bluewater Aquaculture." Harvard Business School Case 598-049, December 1997.
- June 2001 (Revised October 2001)
- Case
Verizon Communications, Inc.: Implementing a Human Resources Balanced Scorecard
By: Srikant M. Datar, Marc J. Epstein and Jeremy Cott
In early 2000, Verizon Communications implemented a Human Resources Balanced Scorecard to evaluate the effectiveness of and payoffs from human resource management. This case describes the benefits of the scorecard and the challenges of measurement and implementation.... View Details
Datar, Srikant M., Marc J. Epstein, and Jeremy Cott. "Verizon Communications, Inc.: Implementing a Human Resources Balanced Scorecard." Harvard Business School Case 101-102, June 2001. (Revised October 2001.)
- September 2001 (Revised April 2002)
- Case
Ocean Carriers
By: Erik Stafford, Angela Chao and Kathleen Luchs
In January 2001, Mary Linn, vice president of finance for Ocean Carriers, a shipping company with offices in New York and Hong Kong, was evaluating a proposed lease of a ship for a three-year period, beginning in early 2003. The customer was eager to finalize the... View Details
Keywords: Cash Flow; Forecasting and Prediction; Cost of Capital; Leasing; Corporate Strategy; Valuation; Shipping Industry; New York (city, NY); Hong Kong
Stafford, Erik, Angela Chao, and Kathleen Luchs. "Ocean Carriers." Harvard Business School Case 202-027, September 2001. (Revised April 2002.)
- Career Coach
Jane Xiao
job experience will look like, and how to evaluate the right steps for your post-MBA career. She can help with career visioning, timeline / getting started, interview prep, resume / cover letter reviews, and deciding on an offer. Work... View Details
- January 1996
- Background Note
Brand Valuation Methodology: A Simple Example
By: Alvin J. Silk
Provides a simple illustration of a methodology for making a financial evaluation of a brand. View Details
Silk, Alvin J. "Brand Valuation Methodology: A Simple Example." Harvard Business School Background Note 596-092, January 1996.
- February 2004 (Revised November 2012)
- Exercise
Capital Investment Analysis
By: Dwight B. Crane and Josh Lerner
Teaches techniques of evaluating investment alternatives. A rewritten version of an earlier exercise. View Details
Crane, Dwight B., and Josh Lerner. "Capital Investment Analysis." Harvard Business School Exercise 204-140, February 2004. (Revised November 2012.)
- May 1968 (Revised January 1992)
- Case
Graybar Syndications
A potential investor evaluates a proposed offering—a major office building in downtown Manhattan. View Details
Keywords: Buildings and Facilities; Investment; Construction; City; Valuation; Real Estate Industry; Construction Industry; New York (city, NY)
Poorvu, William J. "Graybar Syndications." Harvard Business School Case 313-324, May 1968. (Revised January 1992.)
- Career Coach
Abhishek Avinash Gore
balancing recruiting workload, thinking through pros/cons, etc. Abhishek’s experience recruiting across roles/industries provides a holistic perspective, to help you evaluate options Work Experience: NVIDIA (summer internship - product... View Details
- 2015
- Working Paper
Making a Difference: Leader Evaluation, Selection, and Impact
By: Gautam Mukunda
The relationship between leader selection and impact is important to both researchers and practitioners. This paper introduces Leader Filtration Theory (LFT)—a theory from political science—to managerial audiences, applies it to organizations, and uses it to improve... View Details
Mukunda, Gautam. "Making a Difference: Leader Evaluation, Selection, and Impact." Harvard Business School Working Paper, No. 15-074, May 2015.
Shirley Lu
Shirley Lu is an assistant professor in the Accounting and Management Unit. She teaches the Financial Reporting and Control course in the MBA required curriculum.
Professor Lu conducts research in the area of Corporate Social Responsibility (CSR) disclosure,... View Details
- March 1981 (Revised October 1984)
- Case
Corning Glass Works: Indonesia
Evaluates the market opportunities and risks by Corning and International Finance Corporation in Indonesia. View Details
Keywords: Globalized Markets and Industries; Risk and Uncertainty; Opportunities; Financial Services Industry; Indonesia
Yoshino, Michael Y. "Corning Glass Works: Indonesia." Harvard Business School Case 381-119, March 1981. (Revised October 1984.)
- May 1998
- Case
Thailand in May and June of 1997
By: Hugo Uyterhoeven
Diagnose the economic situation, evaluate the available options, and recommend a course of action. View Details
Uyterhoeven, Hugo. "Thailand in May and June of 1997." Harvard Business School Case 398-131, May 1998.