Publications

2025
Working Paper

Where the Cloud Rests: The Economic Geography of Data Centers

By: Tommy Pan Fang and Shane Greenstein

This study provides an analysis of the entry strategies of third-party data centers in the United States. We examine the market prior to the pandemic, in 2018 and 2019, when supply and demand for data services were relatively stable geographically. We compare with the... View Details

Keywords: Cloud Computing; Location Strategies; Data Centers; Technology Strategy; Entry Strategy; Economic Geography; Spatial Competition; Information Infrastructure

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24 Oct 2013
Working Paper Summaries

When $3+$1 > $4: The Effect of Gift Salience on Employee Effort in an Online Labor Market

Keywords: by Duncan Gilchrist, Michael Luca & Deepak Malhotra

26 Nov 2019
News

Predicting Financial Market Bubbles and Crises in Real-time

Source: Greenwood Source: Greenwood Professor Robin Greenwood notes that faculty members across Harvard have long been exploring the behavioral perspective on financial market bubbles and financial crises.... View Details

Keywords: Securities, Commodities, and Other Financial Investments; Finance

21 Sep 2023
Blog Post

Hands-on Learning About Global Markets

visiting a senior center in a Boston suburb to understand how comfortable seniors were with technology. In Buenos Aires, the team used design... View Details

Forthcoming
Article

Calling All Issuers: The Market for Debt Monitoring

By: Huaizhi Chen, Lauren Cohen and Weiling Liu

95% of long-term municipal bonds have callable features, and yet we find new evidence of a substantial fraction of local governments exercising these valuable options sub-optimally, with significant delays – resulting in sizable losses. Using data from 2001 to 2019, we... View Details

Keywords: Bonds; Financial Institutions; Governing Rules, Regulations, and Reforms; Government Administration; Financing and Loans

13 Aug 2015
Working Paper Summaries

Selling to a Moving Target: Dynamic Marketing Effects in U.S. Presidential Elections

Keywords: by Doug J. Chung & Lingling Zhang

09 Apr 2024
News

To Serve and Protect the Markets

Every day, in her role as the director of the Atlanta Regional Office of the Securities and Exchange Commission (SEC), Nekia Hackworth Jones (MBA 2004) stands in the breach between the $100 trillion in securities traded on U.S. equity markets and the bad actors who... View Details

Keywords: Margie Kelley

20 Jul 2009
Research & Ideas

Markets or Communities? The Best Ways to Manage Outside Innovation

using market incentives (Apple's program to draw independent developers to its iPhone/iTouch platform.) We asked Lakhani to discuss in more detail View Details

Keywords: by Sean Silverthorne; Technology

When Can the Market Identify Stale News?

Why do investors react to old information? We conjecture that it is cognitively difficult to identify old content combined from multiple sources. We use a unique dataset of news passing through the Bloomberg terminal to differentiate "recombination" stories that draw... View Details

May 2010
Case

Alpen Bank: Launching the Credit Card in Romania

By: V. Kasturi Rangan and Sunru Yong

In 2006, the country manager for Alpen Bank in Romania, Gregory Carle, considers whether to recommend the launch of a credit card business. The firm rejected the idea several years earlier because of poor economic conditions in Romania. However, Romania is experiencing... View Details

Keywords: Consumer Credit; International Business; International Marketing; Product Introduction; Service Management; Credit Cards; Globalized Firms and Management; Product Positioning; Marketing Strategy; Service Delivery; Personal Finance; Product Launch; Banking Industry; European Union; Romania

26 Jul 2006
Research & Ideas

The Strategic Way to Go to Market

Is there any distribution system more poorly conceived than the one used by most U.S. car manufacturers and dealers? In the prevailing system,... View Details

Keywords: by Sean Silverthorne

May 2009 (Revised January 2011)
Case

HubSpot: Inbound Marketing and Web 2.0

By: Thomas J. Steenburgh, Jill Avery and Naseem Ashraf Dahod

This case introduces the concept of inbound marketing, pulling customer prospects toward a business through the use of Web 2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial... View Details

Keywords: Customer Relationship Management; Entrepreneurship; Price; Growth and Development Strategy; Marketing Communications; Social and Collaborative Networks; Segmentation; Web

January 2017
Supplement

Terrapin Laboratory: Exercise

By: Joseph B. Fuller and Christopher Payton

In this exercise, we examine the capital requirements of Terrapin Laboratory as they contemplate entering into a new market segment. The company is faced with two potential financing options which have different effects on the ownership structure of the company.... View Details

Keywords: Business Growth; Entrepreneurial Management; Growth Strategy; Market Entry; Venture Capital; Market Entry and Exit; Entrepreneurship; Health Testing and Trials; Growth and Development Strategy; Pharmaceutical Industry

Research Summary

Putting Patients First: Marketing Strategies for Treating HIV in Developing Nations

It is more than mere coincidence that the highest rates of HIV occur in the world’s poorest countries. Of the over 40 million people currently living with HIV, 95 percent are in the developing world. The first half of this paper explores the economics of HIV and... View Details

January 1979 (Revised February 1987)
Background Note

Note on Market and Consumer Research

Discusses scope of market and consumer research, steps in the research process, and how managers use research in marketing and decision-making. View Details

Keywords: Research; Marketing; Decision Making

2007
Working Paper

Retail Market Structure and Dynamics: A Three Country Comparison of Japan, the U.K. and the U.S.

By: Jonathan Haskel, Ron S. Jarmin, Kazuyuki Motohashi and Raffaella Sadun

This paper compares structure and dynamics of the Retail Trade Sectors in Japan, the U.K. and the U.S. This is done using confidential establishment and firm level data for each country. By using micro data we are able to perform much more detailed comparisons than... View Details

Keywords: Industry Structures; Market Entry and Exit; Jobs and Positions; Size; Performance Productivity; Japan; United Kingdom; United States

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05 Jul 2006
Working Paper Summaries

A Survey-Based Procedure for Measuring Uncertainty or Heterogeneous Preferences in Markets

Keywords: by Pai-Ling Yin; Technology; Web Services

April 2012
Article

The Predictive Value of Accruals and Consequences for Market Anomalies

By: Francois Brochet, Seunghan Nam and Joshua Ronen

We revisit the role of the cash and accrual components of accounting earnings in predicting future cash flows using out-of-sample predictions and market value of equity as a proxy for all future cash flows. We find that, on average, accruals improve upon current cash... View Details

Keywords: Forecasting and Prediction; Investment Return; Value; Equity; Markets; Cash Flow; Information Management; Accrual Accounting; Earnings Management; Corporate Governance; Stocks