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- Faculty Publications (75)
Show Results For
- All HBS Web (422)
- Faculty Publications (75)
- 01 Mar 2004
- News
Ron Shaich’s Café Society
the attention of consumers on the go, fresh bread fans, and people looking for a place to relax with a cup of coffee in the afternoon. Expected to top $1 billion in sales this year, the publicly held Panera has also satisfied the... View Details
- 30 May 2000
- Research & Ideas
Market Makers Bid for Success
goods for sale on any one site can be distributed to all the other sites in our network for bidding. So, as a marketplace operator, you get your own marketplace, you get your own brand. But you also get the benefits, whether you buy or... View Details
- 01 Jun 2001
- News
Q&A: Donna Dubinsky
with our partnership with Ed Colligan [Handspring’s cofounder and SVP of sales and marketing], one of the most rewarding aspects of the whole Palm/Handspring experience. Did you have any idea that the PalmPilot would become so ubiquitous... View Details
- 01 Sep 2003
- News
Andrea Silbert
who took a start-up course at CWE after being laid off from her job as a pet groomer. She now owns Animal Spirits, a successful pet-grooming store in Cambridge. Next to her is Carrie, who came to CWE looking for advice on how to expand her industrial cleaning business... View Details
- 26 May 2015
- First Look
First Look: May 26
serve as the glue across functions and business units. But without clarity about strategy and the ability to articulate strategy, people can only pick up random, disconnected cues about priorities, and alignment is then hit-and-miss, especially when it comes to linking... View Details
Keywords: Sean Silverthorne
- 13 May 2014
- First Look
First Look: May 13
eligible for a discount on the purchase price conditional on their achieving the sales targets set by the franchisor. We show that car dealers (franchisees) who exclusively deal in cars of the brand offered by the franchisor receive... View Details
Keywords: Sean Silverthorne
- 05 Sep 2012
- First Look
First Look: September 5
with a request for proposal, the company's largest customer performs a routine evaluation and ranks PV Technologies third behind two key competitors. The director of sales and marketing must weigh the possible consequences of the report... View Details
Keywords: Sean Silverthorne
- 20 Dec 2016
- First Look
December 20, 2016
https://cb.hbsp.harvard.edu/cbmp/product/217004-PDF-ENG Harvard Business School Case 817-041 ZenRecruit: Sales Coaching and Performance Reviews Amara Kaggwa leads the small but rapidly expanding sales team... View Details
Keywords: Carmen Nobel
- 01 Oct 1998
- News
Andresen Becomes First European and First Exec. Ed. Graduate to Endow HBS Professorship
leave big business in 1970 to pursue an entrepreneurial opportunity with SABO, a small manufacturer of lawn-mower machinery with a market value of some 6 million deutsche marks. "I was particularly interested in SABO because of its... View Details
- 12 Feb 2019
- First Look
New Research and Ideas, February 12, 2019
the body of empirical research on entrepreneurial resource mobilization has grown, the literature has become increasingly fragmented. We review the literature on entrepreneurs’ mobilization of resources, spanning human, social, financial,... View Details
Keywords: Dina Gerdeman
- 01 Sep 2012
- News
On a Sound Track
the most? I’ve taken different skills from different places. I spent some time at a small entrepreneurial venture in Dallas, where I had hands-on experience in manufacturing, supply chain, and selling. I worked for a while as a hotel... View Details
- 26 Sep 2017
- First Look
First Look at New Research and Ideas, September 26, 2017
Business Review What’s the Right Kind of Bonus to Motivate Your Sales Force? By: Chung, Doug J., and Das Narayandas Abstract—Companies typically compensate their sales force by using some combination of... View Details
Keywords: Sean Silverthorne
- 11 Mar 2014
- First Look
First Look: March 11
firm profits. Publisher's link: http://www.benedelman.org/publications/groupon-2014-03-01.pdf August 2013 Organizations in Time: History, Theory, Methods Schumpeter's Plea: Historical Reasoning in Entrepreneurial Theory and Research By:... View Details
Keywords: Sean Silverthorne
- 01 Jun 2019
- News
City on a Hill
Laurel House, he walks by a dresser bearing a runner woven by a student, along with a note explaining that similar runners are for sale at the school’s gift shop, which Marietta’s wife, Sky, has stocked with locally produced body... View Details
- 05 Mar 2013
- First Look
First Look: March 5
focuses on scaling a venture's sales process and provides a methodology for identifying core customers and some implications for governance criteria and potential product changes as well as sales management.... View Details
Keywords: Sean Silverthorne
- 01 Mar 2006
- News
The Little Ice-Cream Company That Could
as a Baker Scholar, in his spare time Rogers honed a system for trading over-the-counter stocks and left HBS with his bills paid and $50,000 in the bank. Eager to return to the Bay Area where he grew up, Rogers accepted a job offer from McKinsey in San Francisco. His... View Details
- Web
Faculty & Advisors | MBA
Making Markets, which focuses on marketplace design; Launching Technology Ventures; Scaling Technology Ventures; Entrepreneurial Sales & Marketing; Product Management 101, in which students specified and... View Details
- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
place for the brand in the emerging counterculture, developing a "slacker allegory." Holt also described the transformation of American ideology in the early '90s. The country idolized extraordinary athletes like Michael Jordan and the new View Details
Keywords: by Martha Lagace
- 08 Jul 2008
- First Look
First Look: July 8, 2008
Long Tail: Why the Future of Business Is Selling Less of More, Chris Anderson, editor of Wired magazine, argues that the sudden availability of niche offerings more closely tailored to their tastes will lure consumers away from homogenized hits. The "tail" of... View Details
Keywords: Martha Lagace
- 30 Oct 2005
- Research & Ideas
Tuning Jobs to Fit Your Company
when employees are faced with this entrepreneurial gap? They must use their energy and creativity to figure out how to succeed without direct control of the resources they need. Thus, managers can adjust these two spans to stimulate... View Details
Keywords: by Robert Simons