Publications

Publications

Filter Results: (444) Arrow Down

Show Results For

← Page 17 of 444 Results →
  • 10 Apr 2006
  • Research & Ideas

Lessons from the Browser Wars

simplified access to the online world, transforming the Internet from a communications vehicle for academics into a mass consumer phenomenon. At the same time, the growing usefulness of the Internet drove sales of personal computers off... View Details
Keywords: by Sara Grant; Computer; Consumer Products; Technology
  • 24 Oct 2017
  • First Look

First Look at New Research and Ideas, October 24, 2017

Management Journal Discordant vs. Harmonious Selves: The Effects of Identity Conflict and Enhancement on Sales Performance in Employee-Customer Interactions By: Ramarajan, Lakshmi, Nancy Rothbard, and Steffanie Wilk Abstract—Across... View Details
Keywords: Sean Silverthorne
  • 15 Apr 2014
  • First Look

First Look: April 15

Harvard Business School Case 614-052 SAP 2014: Reaching for the Cloud In May 2014, Bill McDermott will become the sole CEO of SAP AG, the world leader in the Enterprise Resource Planning (ERP) field. The case occurs in January 2014 at... View Details
Keywords: Sean Silverthorne
  • 28 May 2012
  • Research & Ideas

A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy

replaced or repaired when worn. In addition to reducing greenhouse gas emissions by 92 percent and saving about $400 million per year through recycling, the company's sales increased by 65 percent and profits by 200 percent after the... View Details
Keywords: by Dina Gerdeman
  • 01 Dec 2009
  • News

Alumni Books

times. Rigby ex-plains how to craft an action plan tailored to the specific situation, providing tools for cutting costs intelligently, sustaining margins and the brand, boosting revenue by refocusing the sales force on the right... View Details
  • 15 Jun 2021
  • News

Alumni Achievement Awards 2021

being denied on-campus housing because of his race. Fitzhugh hoped to go into sales and marketing, but companies at the time had little interest in hiring an African American. While working as an independent print salesman in Washington,... View Details
  • 24 May 2011
  • First Look

First Look: May 24

The company's new head of product management has designed a system to address a point of constant tension: whether to build custom features in response to new customers' request, even if these custom features entail expensive departures from OPOWER's product roadmap.... View Details
Keywords: Sean Silverthorne
  • 05 Feb 2013
  • First Look

First Look: Feb. 5

impacts applications even among academically stronger students. Finally, athletic success effects are greater at public schools than at private schools. Download the paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=44101 Do Bonuses Enhance Sales... View Details
Keywords: Sean Silverthorne
  • 10 Apr 2018
  • First Look

First Look at New Research, April 10, 2018

highlight the importance of friendship formation and social integration for the long-term well-being of university students. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54330 How Do Your Sales Efforts Pay Off?... View Details
Keywords: Sean Silverthorne
  • 22 Jan 2013
  • First Look

First Look: Jan. 22

performance-survival, employment, and growth-and firm innovative performance-quantity, quality, and nature of patents and papers-by comparing funded and unfunded firms. To address endogeneity around selection bias, we use a qualitatively similar subsample of small and... View Details
Keywords: Sean Silverthorne
  • 08 May 2018
  • First Look

First Look at New Research and Ideas, May 8, 2018

India (1914–1947) By: Lubinski, Christina, Valeria Giacomin, and Klara Schnitzer Abstract—Internment in so-called “enemy countries” was a frequent occurrence in the 20th century and created significant obstacles for multinational View Details
Keywords: Sean Silverthorne
  • 05 Feb 2009
  • Research & Ideas

In Praise of Marketing

less worthy a profession. Marketing in the United States benefited mightily from the endorsement of management guru Peter Drucker, who famously stated: "Because its purpose is to create a customer, the business enterprise has two—and... View Details
Keywords: by John Quelch; Advertising
  • 26 Jun 2007
  • First Look

First Look: June 26, 2007

Vineet Nayar became president of HCL Technologies, a global IT services business, in April 2005, he knew the company needed drastic change. Since its founding as a hardware company in the 1970s, HCL had grown into an enterprise with $3.7... View Details
Keywords: Martha Lagace
  • 01 Sep 2008
  • News

Reality to News Biz: Drop Dead

of newspapers and magazines. And yet, as print ads flee online for pennies on the dollar — and newsprint prices jump while circulation and newsstand sales slump — these enterprises have never seen their... View Details
Keywords: Roben Farzad; journalism; Publishing Industries (except Internet); Information
  • 15 May 2018
  • First Look

New Research and Ideas, May 15, 2018

Review] Global Business over Time By: Jones, G. Abstract—This article explores how business enterprises have been powerful actors in the spread of global capitalism between 1840 and the present day. It also shows how global firms,... View Details
Keywords: Dina Gerdeman
  • 03 Sep 2013
  • First Look

First Look: September 3

context. Publisher's link: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1865878 August 2013 Business Ethics. 2d ed., edited by Michael Boylan. Hoboken, N.J.: John Wiley & Sons, 2013 Multinational Enterprises and Incomplete... View Details
Keywords: Sean Silverthorne
  • 10 Mar 2021
  • News

New Releases: Alumni and Faculty Books, Podcasts

in doing more good with your limited time on the planet, and experience greater satisfaction in the process. Sales Management That Works: How to Sell in a World That Never Stops Changing By Frank V. Cespedes, MBA Class of 1973 Senior... View Details
Keywords: Margie Kelley; Publishing Industries (except Internet); Information
  • 12 Jun 2019
  • Research & Ideas

Investors Have More Than Money to Offer Entrepreneurs

financial management advice. But startups often run into issues outside those categories, everything from what to ask potential hires in a job interview to analyzing sales funnels. Experienced investors have likely run into those issues... View Details
Keywords: by Julia Austin
  • 08 May 2012
  • First Look

First Look: May 8

brand in the U.S.; a competitive offering of private label and exclusive brands; and, following the execution of One Macy's and My Macy's, a fresh, unique foundation for future growth. However, the company still faces significant challenges, including low View Details
Keywords: Carmen Nobel
  • 01 Sep 2015
  • News

Case Study: Golden Ticket

(iStock) The startup shorthand for the year-old G8 Rocket (pronounced “gate rocket”) is SAP meets Square—an enterprise platform designed for local vendors. In G8 Rocket’s case, those vendors are typically high-school athletic departments,... View Details