Publications

November 2010 (Revised December 2012)
Case

ABB: 'In China, for China'

By: J. Gunnar Trumbull, Elena Corsi and Elisa Farri

ABB, a power and automation Swiss engineering company had to decide if they wanted to be even more integrated into the Chinese economy, ABB's biggest market, or if they should instead increase their presence in other emerging markets such as India and Brazil. View Details

Keywords: History; Multinational Firms and Management; Engineering; Problems and Challenges; Competitive Strategy; Emerging Markets; Global Strategy; Growth and Development Strategy; Industrial Products Industry; China; India; Brazil

15 Aug 2019
Blog Post

Stan Chang: “A Guided Experience into the World of Entrepreneurship”

An engineer by training, Stan Chang, MS/MBA 2020 candidate in the SEAS/HBS joint degree program, came to Harvard to “balance a business curriculum with an advanced engineering education. When I saw the... View Details

Keywords: Technology; Entrepreneurship

03 Jun 2022
Blog Post

HiHome Sweet HiHome

The story of HiHome is really the story of all the resources available to students at the Harvard John A. Paulson School of Engineering (SEAS). Co-founders James Parker and Tony Shu met at a SEAS event in 2019. Parker was in his first... View Details

October 2010 (Revised May 2012)
Background Note

Reverse Engineering, Learning, and Innovation

By: Willy C. Shih

This background reading looks at reverse engineering in the context of piracy and knock-offs in emerging markets like China. It first considers legal aspects of reverse engineering in strong property rights regimes like the United States as a way of unpacking the legal... View Details

Keywords: Crime and Corruption; Learning; Engineering; Innovation and Invention; Intellectual Property; Knowledge Use and Leverage; Emerging Markets; China; United States

June 2012
Case

Siemens AG: Key Account Management

By: Thomas Steenburgh, Michael Ahearne and Elena Corsi

The key account manager of an engineering company has to convince a department to give up important contracts. The German engineering company Siemens had set up a global key account management program since 2010. The key account manager of an emerging account had been... View Details

Keywords: Key Account Management; Commercialization; Marketing; Marketing Management; Engineering; Marketing Strategy; Customer Relationship Management; Profit; Problems and Challenges; Electronics Industry; Consumer Products Industry; Europe

May 1990 (Revised August 1990)
Case

Campbell Soup Co.

By: Steven C. Wheelwright

Describes the engineering effort at Campbell Soup Co. to develop a microwavable package and product for the growing convenience segment. Focuses on the role of engineering services in developing the production process, acquiring and installing equipment, and getting... View Details

Keywords: Product Development; Production; Engineering; Strategy; Business Processes; Innovation and Management; Planning; Competitive Advantage; Food and Beverage Industry; Retail Industry

For many CEOs, particularly those running startups, hiring the right people is the single biggest determinant of whether a new business survives. And so it makes sense that the chief executive should be View Details

27 Sep 2019
HBS Seminar

Kevin Boudreau (D'Amore-McKim Sch of Business, Northeastern U), raemarie.copan@harvardbusiness.org

Amy C. Edmondson

Amy C. Edmondson is the Novartis Professor of Leadership and Management at the Harvard Business School, a chair established to support the study of human interactions that lead to the creation of successful enterprises that contribute to the betterment of... View Details

Keywords: health care; nonprofit industry; professional services; consulting

September 2006 (Revised August 2007)
Case

Ricardo Software

Engineer John Harrison must determine why motorcycle racer Marco Presto does not feel that his motorcycle is providing enough power as it comes out of corners. Harrison uses engine simulation software to help him in his work. View Details

Keywords: Information Technology; Software; Motorcycle Industry

06 Jul 2021
Blog Post

The MS/MBA Technology Showcase: A Celebration of Our Startups

Throughout the year, the MS/MBA: Engineering Sciences cohort frequently bounces between business, engineering, and entrepreneurship endeavors. Our efforts culminate in the annual MS/MBA Technology Showcase, which brings together the... View Details

29 Apr 2013
Working Paper Summaries

Exclusive Preferential Placement as Search Diversion: Evidence from Flight Search

Keywords: by Benjamin G. Edelman & Zhenyu Lai; Publishing; Technology

23 Mar 2021
Blog Post

A Lifelong Friendship: From Classmates in Cameroon to Roommates at HBS

dormitories. When we graduated, we set our sights on studying in the US and - as your typical nerds - we both went into engineering. I studied Electrical Engineering at Georgia Tech, and Kevin went into Chemical View Details

Article

The Radical Flank Effect and Cross-occupational Collaboration for Technology Development during a Power Shift

By: Emily Truelove and Katherine C. Kellogg

This 12-month ethnographic study of an early entrant into the U.S. car-sharing industry demonstrates that when an organization shifts its focus from developing radical new technology to incrementally improving this technology, the shift may spark an internal power... View Details

Keywords: Groups and Teams; Conflict and Resolution; Power and Influence; Perception; Behavior; Collaborative Innovation and Invention

Read Now

December 1994
Supplement

Anne Livingston and Power Max Systems (D-2): Building the PowerPlayer Software Team

Supplements Anne Livingston and Power Max Systems (A): Interviewing with the PowerPlayer Software Engineering Team. View Details