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- 12 May 2009
- First Look
First Look: May 12, 2009
Sermo, Inc. Harvard Business School Case 809-142 Sermo operates the leading online professional network for physicians in the United States. Doctors use Sermo free of charge to post surveys regarding diagnostic and treatment concerns and... View Details
Keywords: Martha Lagace
- 19 Mar 2015
- News
Walter Salmon Remembered
received a similar treatment from our section. That show of affection indicated that many of my section mates felt as I did about the impact he had on our thinking about the subject of marketing. You will be missed, Professor Salmon.... View Details
- 24 Jul 2007
- First Look
First Look: July 24, 2007
the formation and rapid growth of a drug-testing company. The company needs to decide whether to enter the painkiller testing market, in addition to growing its drug treatment center business. Purchase this... View Details
Keywords: Martha Lagace
- 12 Feb 2008
- First Look
First Look: February 12, 2007
stake of 9.5% in Ligand Pharmaceuticals, Inc., a specialty pharmaceutical company. Third Point believed that Ligand had a strong drug portfolio and pipeline but that it was highly undervalued due to poor management. After gaining board... View Details
Keywords: Martha Lagace
- 01 Sep 2018
- News
September 2018 Alumni and Faculty Books
Forsythe stories feature a talented African American man, wrongfully imprisoned, who becomes a successful drug lord. The Carmichael stories feature two generations of Swedish immigrants in upstate New York, facing—or avoiding—the... View Details
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