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  • 24 Jun 2014
  • First Look

First Look: June 24

clause in Argentinian sovereign debt instruments have generated considerable controversy. Some official-sector participants and academic articles have suggested that the rulings will disrupt or impede future sovereign debt restructurings... View Details
Keywords: Sean Silverthorne
  • 20 Feb 2008
  • First Look

First Look: February 20, 2008

growth of a company. Not surprisingly, firms spend billions of dollars on marketing. Given these large investments, marketing managers have the responsibility to optimally allocate these resources and demonstrate that these investments... View Details
Keywords: Martha Lagace
  • 05 May 2009
  • First Look

First Look: May 5, 2009

inductively generate a consumer (patient)-centric marketing model. The focal organizations are unique in that they all identify patient needs first, then work backwards to develop economically viable solutions. These solutions are not... View Details
Keywords: Martha Lagace
  • 04 Jun 2007
  • Research & Ideas

Is Health Care Making You Better—or Dead?

the scope of work is so broad that the possibility of cross-infection is monumental. If you go into a general hospital, there's no way they can keep those walls and floors clean and free from all bacteria. Plus, the people who work in... View Details
Keywords: by Sean Silverthorne; Health
  • 14 Nov 2006
  • First Look

First Look: November 14, 2006

source software ("OSS"). What drives companies with large, proprietary software portfolios to invest hundreds of millions of dollars in OSS? We approach this question by grouping a sample of OSS projects into clusters and... View Details
Keywords: Sean Silverthorne
  • 03 Mar 2009
  • First Look

First Look: March 3, 2009

offered travelers a unique service, they felt growing pressure from investors to show that the company could grow revenues and achieve profitability. To be profitable, TripIt needed not only to grow its user base but also generate more... View Details
Keywords: Martha Lagace
  • 30 Jul 2013
  • First Look

First Look: July 30

decisions and ultimately impact observers' willingness to be influenced by them. Three studies suggest that observing others make more (versus less) thoughtful decisions generates more positive reactions when a choice is difficult but... View Details
Keywords: Anna Secino

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