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(672)
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- News (187)
- Research (323)
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- Faculty Publications (160)
Show Results For
- All HBS Web
(672)
- People (3)
- News (187)
- Research (323)
- Multimedia (12)
- Faculty Publications (160)
- March–April 2017
- Article
What's the Value of a Like?: Social Media Endorsements Don't Work the Way You Might Think
By: Leslie John, Daniel Mochon, Oliver Emrich and Janet Schwartz
Brands spend billions of dollars a year on lavish efforts to establish and maintain a social media presence. But do those campaigns actually increase revenue? New research provides an answer to this question, which has vexed marketers ever since social media burst upon... View Details
Keywords: Social and Collaborative Networks; Consumer Behavior; Marketing Strategy; Digital Marketing; Social Media
John, Leslie, Daniel Mochon, Oliver Emrich, and Janet Schwartz. "What's the Value of a Like? Social Media Endorsements Don't Work the Way You Might Think." Harvard Business Review 95, no. 2 (March–April 2017): 108–115.
- 26 Apr 2016
- First Look
April 26
do. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/316042-PDF-ENG Harvard Business School Case 315-006 La Ribera Health Department La Ribera was a privately managed, publicly funded health... View Details
Keywords: Sean Silverthorne
- 14 May 2013
- First Look
First Look: May 14
of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape. Full of inside stories about some of the world's most successful entertainment brands,... View Details
Keywords: Sean Silverthorne
- 16 Jul 2020
- Research & Ideas
Restaurant Revolution: How the Industry Is Fighting to Stay Alive
investment firm Act III Holdings, said that although sales at restaurants in his investment portfolio were initially down more than 80 percent, he’s seen incremental improvements each week as more locations implement creative ways to improve sales, such as View Details
- February 2021 (Revised March 2022)
- Case
TikTok in 2020: Super App or Supernova?
By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien
TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea – helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors... View Details
Keywords: Business Model; Business Startups; Business Organization; Change Management; Disruption; Cross-Cultural and Cross-Border Issues; Global Strategy; Health Pandemics; Innovation Strategy; Growth and Development Strategy; Growth Management; Brands and Branding; Marketing Strategy; Marketing Channels; Network Effects; Digital Platforms; Product Design; Product Development; Partners and Partnerships; Opportunities; Social Issues; Mobile and Wireless Technology; Internet and the Web; Value Creation; United States; China
Rayport, Jeffrey F., Dan Maher, and Dan O'Brien. "TikTok in 2020: Super App or Supernova?" Harvard Business School Case 821-087, February 2021. (Revised March 2022.)
- Web
Advisory Board - Entrepreneurship
investment advisory firm. Mr. Dauten is also the former CEO and President of HIMSCORP, Inc., a medical records storage and retrieval company that he successfully merged with Iron Mountain in 1997. Mr. Dauten currently serves on the Board of Iron Mountain, as well as... View Details
- 19 May 2015
- First Look
First Look: May 19
(A) Hospital for Special Surgery, a focused factory for orthopedics and joint disease, is contemplating various growth options: further growth in the United Kingdom's National Health Services, management of hospitals in the United States,... View Details
Keywords: Sean Silverthorne
- Web
Social Enterprise - Faculty & Research
financial performance of corporations, the design of incentive and control systems to guide strategy execution, corporate reporting, and the role of investors in this new paradigm. Initiatives & Projects The Social Enterprise Initiative , Business & Environment... View Details
- Web
Partners - Case Method Project
Digital Arts Magnet Valley Glen, CA CA 52 of 65 Sean Reagan California High School Whittier, CA CA 53 of 65 Katy Rees The Harker School San Jose, CA CA 54 of 65 Jacob Reid Mission High School San Francisco, CA CA 55 of 65 Ricardo Reyes... View Details
- 07 May 2020
- Research & Ideas
The One Good Thing Caused by COVID-19: Innovation
distancing. New patterns of consumer and worker behavior and expectations have emerged during the first weeks of the crisis. COVID-19 represents a tremendous economic shock and burden. In recent weeks, the focus has begun to shift towards ways to address its View Details
Keywords: by Hong Luo and Alberto Galasso
- 01 Jun 2023
- News
Curb Appeal
residents depend on sanitation every single day—to empty the litter bins, sweep and plow the streets, pick up the trash and recycling, and more. “If we don’t do our job for one day, pretty much everyone notices,” she says. “If we don’t do it for two or three days, it’s... View Details
- February 2023
- Case
Ransomware Attack at Springhill Medical Center
By: Suraj Srinivasan and Li-Kuan (Jason) Ni
In July, 2019, Springhill Medical Center (“SMC”) in Mobile, Alabama, fell prey to a malicious ransomware attack that crippled the hospital’s internal network systems and public-facing web page. While the hospital rushed to securely restore the network, medical... View Details
Keywords: Disruption; Communication; Communication Strategy; Decision Making; Decision Choices and Conditions; Judgments; Corporate Accountability; Corporate Disclosure; Corporate Governance; Governance Controls; Policy; Employees; News; Cybersecurity; Digital Strategy; Information Infrastructure; Information Management; Internet and the Web; Crisis Management; Resource Allocation; Risk Management; Negotiation Tactics; Failure; Business and Stakeholder Relations; Attitudes; Behavior; Perception; Reputation; Trust; Public Opinion; Social Issues; Health Industry; United States; Alabama
Srinivasan, Suraj, and Li-Kuan (Jason) Ni. "Ransomware Attack at Springhill Medical Center." Harvard Business School Case 123-065, February 2023.
- 19 Sep 2023
- Blog Post
2023 Summer Internships in Business & Environment
Summer Fellowship) NetaCarbon is the TurboTax for carbon credit – a carbon credit issuance platform that digitizes and streamlines the process of how carbon projects are created and managed. By reducing the time and cost for project... View Details
- February 2011 (Revised November 2012)
- Case
PatientsLikeMe: An Online Community of Patients
By: Sunil Gupta and Jason Riis
PatientsLikeMe (PLM) is an online community where patients share their personal experiences with a disease, find other patients like them, and learn from each other. The company was founded by Jamie and Ben Heywood when their 29-year-old brother was diagnosed with ALS... View Details
Keywords: Business Startups; Health Disorders; Knowledge Sharing; Growth and Development Strategy; Product Launch; Digital Platforms; Social and Collaborative Networks; Health Industry
Gupta, Sunil, and Jason Riis. "PatientsLikeMe: An Online Community of Patients." Harvard Business School Case 511-093, February 2011. (Revised November 2012.)
- 17 Feb 2022
- Book
When Employees Feel a Sense of Purpose, Companies Succeed
should support their teammates in their personal development, no matter who they are or what their background. The Boston-based women’s technology company Ovia Health is the leading digital View Details
Keywords: by Ranjay Gulati
- 23 Mar 2022
- Blog Post
Learning Curve: The Brother-and-Sister Team Behind a New Edtech Nonprofit
approximately 150 million children ages 3 to 8, making it an ideal partner for working at scale. Rocket develops and delivers digital training materials focused specifically on boosting the skills of this group of public-sector educators.... View Details
- Web
Harvard Environmental Centers - Business & Environment
that address all aspects of the climate crisis. Digital, Data, and Design Institute at Harvard - Climate and Sustainability Impact Lab The mission of the lab is to advance our understanding of how digital transformation and the use of... View Details
- 29 Jan 2021
- Op-Ed
How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics
example, key government officials can serve as mega-influencers by promoting their willingness to be immunized through traditional and digital media. Throughout the history of vaccines efforts, presidents, prime ministers, and leading... View Details
- 06 Oct 2020
- Sharpening Your Skills
18 Tips Managers Can Use to Lead Through COVID's Rising Waters
this moment for introspection, an opportunity for intense personal growth. To learn more, read Fighting the COVID Blues: Advice from Business Research Arthur C. Brooks, Arthur C. Patterson Faculty Fellow. Tip: Attend to your physical and mental View Details
Keywords: by Sean Silverthorne
- 15 May 2017
- Sharpening Your Skills
The Promises and Limitations of Big Data
services firms are using digital information about their customers to offer them a whole new range of customized products under the category of fintech. Cities are using data from Google Street View to guide economic development. And... View Details