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  • Web

HBS Alumni Conference: Accelerating Climate Solutions - Alumni

and child-welfare agencies. Bonita C. Stewart (MBA 1983) Board Partner, Gradient Ventures Bonita C. Stewart (MBA 1983) Board Partner, Gradient Ventures Bonita Stewart has extensive consumer technology and operational experience, as her career spans over four decades of... View Details
  • January 2022
  • Case

Bee-ing Better at Bombas

By: Elizabeth A. Keenan, Youngme Moon and John Masko
David Heath and Randy Goldberg founded Bombas in 2013 to serve two missions: to deliver the “best socks in the history of feet,” and to donate socks (the most requested item in homeless shelters) to Americans experiencing homelessness. Eight years later, Bombas had... View Details
Keywords: Social Entrepreneurship; Values and Beliefs; Brands and Branding; Marketing Strategy; Digital Marketing; Distribution; Corporate Social Responsibility and Impact; Mission and Purpose; Quality; Business and Stakeholder Relations; Human Needs; Poverty; Growth and Development Strategy; Apparel and Accessories Industry; New York (city, NY)
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  • 21 Aug 2017
  • Lessons from the Classroom

Companies Love Big Data But Lack the Strategy To Use It Effectively

brands goes to digital media. What happens when products with sensors generate such volumes of customer experience data that advertising may be a less significant factor?” Jeff Polzer, of the Organizational... View Details
Keywords: by Dina Gerdeman
  • Web

The Challenge of Color - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

artists in the 1920s and ’30s the ability to achieve extraordinary nuances in gradations of tone, texture, and saturation. Related industries responded, and by the end of the 1920s photographers could choose from a broad range of paper View Details
  • 25 Feb 2020
  • News

Task Force

the hands of consumers. Workers have three options for compensation: mobile phone credit, bank transfers, or digital gift cards for brands including Amazon, Netflix, Starbucks, and Uber. The idea for Zubale... View Details
Keywords: Julia Hanna; gig economy; Retail Trade
  • Web

Frequently Asked Questions | HBS Online

section or on our Policies page . You can also chat with us if you have a question that hasn't been addressed. CLIMB Credential of Digital Innovation and Strategy CORe AI Essentials for Business Alternative Investments Business Analytics... View Details
  • Web

2022 Reunion Presentations - Alumni

predicting financial market crashes, panics, and crises. Participants will leave this session understanding the state of the art in identifying financial market bubbles, and how predictable are crises. CASE STUDY Doing Business in the View Details
  • Web

Research - Health Care

Copayment Coupons Affect Branded Drug Prices and Quantities Purchased? By: Leemore S. Dafny , Kate Ho and Edward Kong Drug copayment coupons to reduce patient cost-sharing have become nearly ubiquitous for high-priced brand-name... View Details
  • Web

Industry Information - Alumni

and news on emerging designers, disruptive technologies and global brands in the fashion and luxury goods industries. United States Census Bureau: Retail Trade Provides the industry monthly sales and inventory data, annual survey data... View Details
  • 22 Feb 2022
  • News

Breaking News

like a local newsroom but are actually pumping out politically motivated material. It is also incredibly difficult to build a digital brand in this environment, and the platforms with the biggest audiences,... View Details
Keywords: Jen McFarland Flint; illustration by Dana Smith; News, Library, Internet, and Other Services; Information
  • 06 Sep 2022
  • Blog Post

To Go-Go: A Foodtech Startup Serves Up Scale in Latin America

inherent to conventional restos by dealing strictly in virtual brands that rely on “ghost” or “cloud” kitchens, that is, standalone cooking facilities that lack physical dining spaces and serve customers exclusively through delivery apps.... View Details
  • 01 Dec 2023
  • News

Alumni and Faculty Books and Podcasts

Edited by Margie Kelley Alumni Books The World’s Littlest Book on Climate: Ten Facts in Ten Minutes About CO2 By Mike Nelson, Pieter Tans, and Michael Banks (MBA 1983) Independently Published In this updated edition of the world’s smallest book on the world’s biggest... View Details
Keywords: podcasts
  • Web

Rare Disease Day – Small Numbers, Big Challenges… and Big Opportunities - Blog: Health Supplement

Practitioners Topics Topics Biotech/pharma Care Delivery Clinical Trials Digital Health Global Health Health Care Entrepreneurship Health Care Innovation Health Care Investment Health Care at HBS Insurance/payor Medical... View Details
  • March 2024
  • Case

Nomad: A License to Bank

By: Paul A. Gompers and Pedro Levindo
In late 2023, Lucas Vargas, CEO and co-founder of Nomad, a fintech that offered financial services in the United States for Brazilian residents, had to decide what to do to ensure the company’s continued expansion. Nomad launched its first product, a U.S. digital bank... View Details
Keywords: Mergers and Acquisitions; Business Startups; Customer Satisfaction; Decision Making; Entrepreneurship; Banks and Banking; Initial Public Offering; Global Strategy; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Product Launch; Organizational Culture; Going Public; Ownership Stake; Innovation and Invention; Strategic Planning; Business and Government Relations; Business and Stakeholder Relations; Risk and Uncertainty; Business Strategy; Competitive Advantage; Corporate Strategy; Diversification; Expansion; Vertical Integration; Leadership; Law; Banking Industry; Technology Industry; Service Industry; Brazil; United States; North America; Latin America
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  • 22 Jan 2016
  • Blog Post

Case Protagonists at HBS

a particular decision making process) is often a highlight of the HBS curriculum. Elliott Davis is one of the many students who has benefited from such insights. Elliott came to HBS after four years at IBM doing social business and View Details
  • 11 Feb 2020
  • Sharpening Your Skills

10 Rules Entrepreneurs Need to Know Before Adopting AI

moving target, potential customers are wary of costs and implementation complexities, and use cases, while powerful, are still lacking in many areas. Take advantage of uncertainty All this uncertainty is a fertile breeding ground for entrepreneurs ready to make their... View Details
Keywords: by Rocio Wu
  • 27 Feb 2017
  • Research & Ideas

Reputation is Vital to Survival in Turbulent Markets

lies in asking bigger questions about contexts other than the developed world. This will require the embrace of new sources of data, perhaps especially including digital data, including oral history. This paper is making a statement about... View Details
Keywords: by Sean Silverthorne
  • March 2019
  • Case

HOPI: Turkey's Shopping Companion

By: Sunil Gupta, Donald Ngwe and Gamze Yucaoglu
The case opens in 2017 as Onur Erbay, CEO of HOPI, a multi-vendor loyalty platform, is contemplating a critical decision. The case chronicles the origins of Boyner Group, the parent company of HOPI and a major retailer in Turkey, and development of retail and customer... View Details
Keywords: Loyalty Programs; Multi-vendor Platform; Retail; Big Data; Customer Relationship Management; Mobile and Wireless Technology; Business Model; Analytics and Data Science; Competitive Strategy; Decision Making; Applications and Software; Digital Platforms; Technology Industry; Retail Industry; Turkey
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  • Web

National Markets - The Art of American Advertising

Art of “Posting” Brand Name Management A Marketing Revolution “The dramatic expansions in population, wealth, income, and territory that characterized the United States in the nineteenth century paralleled equally dramatic expansions in... View Details
  • 24 May 2017
  • News

Ilene H. Lang, MBA 1973

Picture 1982 Joins Symbolics 1993 Joins Lotus Development Corp. 1995 Joins Digital Equipment Corp. 1996 Named President and CEO, AltaVista 2003 Joins Catalyst as President 2008 Named CEO, Catalyst 2015 Retires from Catalyst Retired... View Details
Keywords: Susan Young