Designer Brands - Publications - Faculty & Research

20 Nov 2007
First Look

First Look: November 20, 2007

Research Agenda Author:Roberto Verganti Periodical:Journal of Product Innovation Management (forthcoming) Abstract Recent studies on design management have helped us to better comprehend how companies can apply View Details

Keywords: Martha Lagace

12 Oct 1999
Research & Ideas

Confronting the Challenges that Face Bricks-and-Mortar Stores

grocery-shopping system that grouped cold cereals by their main ingredients (rice, corn, or wheat, for example). Many shoppers had trouble finding their favorite brands because they didn't know the ingredients. Lesson 6: Study The Effects... View Details

Keywords: by Raymond Burke; Retail

19 Nov 2014
HBS Case

Marketing Marijuana

against federal law? But in the absence of enforcement action by the United States government, perhaps the better question is, what will the inevitable national market in marijuana shake out? Will it consist of grungy underground head shops? View Details

Keywords: by Michael Blanding; Food & Beverage

24 Mar 2015
First Look

First Look: March 24

is currently provided by GAAP financial reporting. The purpose of this paper is to examine the optimal design of information intermediaries that can increase the impact of sustainability information on corporate conduct. Specifically, we... View Details

Keywords: Sean Silverthorne

16 Mar 2010
First Look

First Look: March 16

PublicationsRenewing Unilever: Transformation and Tradition Author:Geoffrey Jones Publication:Istanbul: Is Bankasi Kultur Yayinlari, 2010, Turkish ed. Abstract Unilever's brands can now be found in one out of every two households in the... View Details

Keywords: Martha Lagace

19 May 2015
First Look

First Look: May 19

wealth of data it provides about agents' behavior and about the Bitcoin system itself. This article presents the platform's design principles and properties for a non-technical audience; reviews its past, present, and future uses; and... View Details

Keywords: Sean Silverthorne

January 2018
Case

Kids & Company: Entering the U.S.

By: Boris Groysberg, Matthew G. Preble and Katherine Connolly Baden

In April 2017, Victoria Sopik and Jennifer Nashmi, CEO and CFO (respectively) of Kids & Company, a Canadian childcare provider that they had co-founded in the early 2000s and developed into a nearly 100-unit enterprise, are discussing how the company should proceed... View Details

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02 Sep 2016
Op-Ed

The Twitter Election

advertisements in battleground or swing states. These ads are designed to raise doubts about and paint a picture of Trump before he has enough money to hit the airwaves in earnest. Complementing this air war is Clinton's well-organized... View Details

Keywords: by John Quelch and Thales Teixeira

November 2019
Supplement

Kids & Company: Entering the U.S.

By: Boris Groysberg, Sarah Mehta and Matthew Preble

This video supplement pairs with “Kids & Company: Entering the U.S.” (case no. 418011). It contains eight individual clips that range in length from 5 to 12 minutes. Instructors can use the videos, either in whole or in part, as an additional teaching... View Details

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15 Aug 2017
First Look

First Look at New Research and Ideas, August 15, 2017

World War I, where she engaged with relentless competition in the upscale cosmetics market with her rival Elizabeth Arden. The case examines how Rubinstein created a luxury brand and enables a discussion of the impact of such View Details

Keywords: Sean Silverthorne

06 Mar 2012
First Look

First Look: March 6

century. It focuses especially on Beiersdorf, a pharmaceutical and skin care company in Germany. During World War I, the expropriation of its brands and trademarks revealed its vulnerability to political risk. Following the advent of the... View Details

Keywords: Sean Silverthorne

12 Sep 2006
First Look

First Look: September 12, 2006

the footprint are outsourced—module boundaries are redrawn and interfaces designed for this purpose. The result is an invested capital advantage, which can be used to drive the returns of competitors below their cost of capital. We... View Details

Keywords: Sean Silverthorne

12 Jun 2012
First Look

First Look: June 12

partners, entitling them to provide their own ideas, often on company channels. They can create content and act as brand ambassadors, thought leaders, and storytellers. Intentionality enables leaders and employees to derive strategically... View Details

Keywords: Sean Silverthorne

28 Sep 2015
Research & Ideas

Six Lessons from Mobile Money Ventures in Developing Countries

In many emerging economies, the need to give people in poverty better access to financial services seems obvious. The mobile phone is a perfect vehicle, given their widespread adoption, even among the financially less well off. Designing... View Details

Keywords: by Dina Gerdeman; Financial Services; Telecommunications

08 Dec 2014
Research & Ideas

A Manager’s Guide to International Strategy

a tradeoff here, in terms of how similar a product will be around the world and what sort of product range a company will offer," Collis says. Will a company allow for local variation and differences in taste, and what will its differences be, if any, when it comes to... View Details

Keywords: by Julia Hanna

24 Apr 2018
First Look

First Look at New Research and Ideas, April 24, 2018

sampling channel and by decreasing returns; and (4) amplify these demand and operational benefits in dealing with customers who have the most acute need for the firm’s products. Moreover, the effects we document strengthen with time as showrooms contribute not only to... View Details

Keywords: Sean Silverthorne

15 Apr 2002
Research & Ideas

In the Virtual Dressing Room Returns Are A Real Problem

comparisons based on independent performance evaluations. (Although for online purchases, as for catalog purchases, brand names help consumers infer certain aspects of quality or fit, especially for consumers making repeat purchases.)... View Details

Keywords: by Jan Hammond & Kristin Kohler; Apparel & Accessories; Fashion; Consumer Products; Manufacturing; Retail

13 May 2014
First Look

First Look: May 13

eligible for a discount on the purchase price conditional on their achieving the sales targets set by the franchisor. We show that car dealers (franchisees) who exclusively deal in cars of the brand offered by the franchisor receive... View Details

Keywords: Sean Silverthorne

13 Apr 2010
First Look

First Look: April 13

case:http://cb.hbsp.harvard.edu/cb/product/910017-PDF-ENG Transforming ASUSTeK: Breaking from the Past Willy Shih, Ho Howard Yu, and Hung-Chang ChiuHarvard Business School Case 610-041 What happens when an original design manufacturer... View Details

Keywords: Martha Lagace

05 Nov 2024
Research & Ideas

AI Can Help Leaders Communicate, But Can't Make Employees Listen

the machine wins. The three researchers worked with an unnamed, 800-employee technology company to construct a new game that imitated a specific human: the company’s CEO. They designed a field experiment to assess the potential for AI to... View Details

Keywords: by Ben Rand; Information Technology; Technology

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First Look: November 20, 2007

Confronting the Challenges that Face Bricks-and-Mortar Stores

Marketing Marijuana

First Look: March 24

First Look: March 16

First Look: May 19

Kids & Company: Entering the U.S.

The Twitter Election

Kids & Company: Entering the U.S.

First Look at New Research and Ideas, August 15, 2017

First Look: March 6

First Look: September 12, 2006

First Look: June 12

Six Lessons from Mobile Money Ventures in Developing Countries

A Manager’s Guide to International Strategy

First Look at New Research and Ideas, April 24, 2018

In the Virtual Dressing Room Returns Are A Real Problem

First Look: May 13

First Look: April 13

AI Can Help Leaders Communicate, But Can't Make Employees Listen

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