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Publications

Publications

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  • All HBS Web  (787)
    • People  (4)
    • News  (202)
    • Research  (470)
    • Multimedia  (2)
  • Faculty Publications  (150)

Show Results For

  • All HBS Web  (787)
    • People  (4)
    • News  (202)
    • Research  (470)
    • Multimedia  (2)
  • Faculty Publications  (150)
← Page 17 of 787 Results →
  • 23 Mar 2023
  • News

Winners Crowned in 2023 Alumni New Venture Competition

home the top cash prize of $75,000. Runner Up winner Hue earned a $25,000 prize. Led by cofounders Janvi Shah, Nicole Clay, and Sylvan Guo (all MBA 2022), Hue helps brands and retailers embed TikTok-style shoppable videos on its... View Details
  • 12 Mar 2021
  • News

My Favorite Case

four to one. When another premium brand lowers its wholesale price in an attempt to stimulate sales, Heublein’s president decides to increase the price of Smirnoff and put the additional revenue into advertising. This case taught me that... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • 01 Dec 2023
  • News

Alumni and Faculty Books and Podcasts

get. Smart Startups is written for them—a timeless record of essential knowledge that can help them achieve success. It’s Time for Strategic Scheduling: How to Design Smarter K-12 Schedules That are Great for Students, Staff and the... View Details
Keywords: podcasts
  • 27 Oct 2002
  • Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

service lines, market segments, and competitive positioning. Marketing did the thinking, managed the brand and consumer franchise in consumer goods companies, and provided support to the sales force. In this simpler world, sales did the... View Details
Keywords: by Benson Shapiro
  • Web

Judges - Alumni

with a strong focus on beauty and personal care, health and wellness, e-commerce, and creators. She founded CXT Investments in 2016 to support purpose-driven entrepreneurs building the next generation of great consumer companies, including View Details
  • Web

Frequently Asked Questions | HBS Online

of Digital Innovation and Strategy CORe AI Essentials for Business Alternative Investments Business Analytics Business and Climate Change Business Strategy Creating Brand Value Design Thinking and Innovation... View Details
  • 15 Jun 2009
  • Research & Ideas

GM: What Went Wrong and What’s Next

Is there a light at the end of the tunnel for General Motors? Or are those just headlights from an oncoming train? Among Harvard Business School faculty, it depends on whom you ask. The carmaker—home to such storied brands as Cadillac,... View Details
Keywords: by Staff; Auto
  • Web

Why HBS? - Doctoral

300 Academic Publications $ 140 m. Investment in Research Student Research Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers By: Mengjie Cheng and Shunyuan Zhang 01 JUL 2025 | Management Science... View Details
  • 21 Aug 2017
  • Lessons from the Classroom

Companies Love Big Data But Lack the Strategy To Use It Effectively

analyzing that data and designing strategy around it. That’s one reason eight HBS professors pooled resources in June to launch the Competing on Business Analytics and Big Data Executive Education program. “It was unprecedented to engage... View Details
Keywords: by Dina Gerdeman
  • 23 Oct 2012
  • First Look

First Look: October 23

strategy. Fairness, Efficiency and Flexibility in Organ Allocation for Kidney Transplantation Authors:Dimitris Bertsimas, Vivek F. Farias, and Nikolaos Trichakis Publication:Operations Research (forthcoming) Abstract We propose a scalable, data-driven method for View Details
Keywords: Sean Silverthorne
  • 29 Aug 2018
  • What Do You Think?

What Should Harley-Davidson’s Management Do?

European market overseas, and (3) concentrate on designing and producing new products for new and existing markets. There were several minority opinions, however. ASGMark commented, “The very idea of moving manufacturing of an American... View Details
Keywords: by James Heskett; Auto
  • Web

Research - Health Care

Right Incentives. By: Susanna Gallani and Derek A. Haas Health care organizations have long tried to enlist physicians in their effort to control or reduce costs. One effective means for doing so is to create an incentive system that rewards physicians for their... View Details
  • 14 May 2013
  • First Look

First Look: May 14

http://www.people.hbs.edu/mrhodeskropf/GovernanceCEOTurnoverMS.pdf 2006 Journal of Law, Economics & Organization Contractual Incompleteness, Contingent Control Rights, and the Design of Internet Portal Alliances By: Lerner, Josh, and... View Details
Keywords: Sean Silverthorne
  • 06 Feb 2023
  • Blog Post

African American Student Union Spotlight on HBCUs

Before HBS, I worked in tech as a Product Marketing Manager on the YouTube Ads Marketing and Google for Startup teams. I also interned as a summer Investment Analyst at Obvious Ventures, an early-stage venture firm, where I focused on consumer View Details
  • 05 Feb 2019
  • News

The First Five Years: Karan Shah (MBA 2016)

the fact that it is sustainable and eco-friendly, immediately struck a chord with her, and the idea to create a luxury brand was born! After two years of research and hard work, we officially launched MAYU in November 2018. “Fashion and... View Details
  • 16 Mar 2020
  • Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

clear instructions about what they can do, and designing transparency into why their partnership will make a positive difference for everyone involved, business leaders can improve interactions among their customers and employees, and... View Details
Keywords: by Dina Gerdeman
  • Web

Faculty - Race, Gender & Equity

at Harvard Business School. She is a respected authority on branding and brand management, customer... Julie Battilana Joseph C. Wilson Professor of Business Administration Julie Battilana is the Joseph C.... View Details
  • 25 Feb 2020
  • News

Task Force

Monroy can make that claim. Based in Mexico City, Zubale crowdsources the expensive and inefficient task of merchandising, using its app to connect independent contractors with major brands looking for the on-the-ground help needed to get... View Details
Keywords: Julia Hanna; gig economy; Retail Trade
  • 06 Nov 2018
  • Research & Ideas

8 Ways to Make Olympic Stadiums Useful After the Games End

2008 Beijing Games topped out at a whopping $40 billion. Taxpayers have taken note. Citizen pressure resulted in Boston, Budapest, Hamburg, and Rome withdrawing their campaigns to win the 2024 summer games to be held in Paris. And Tokyo, the 2020 host city, scrapped... View Details
Keywords: by Julia Hanna; Sports
  • 20 Aug 2013
  • First Look

First Look: August 20

challenge to centuries-long traditions in design and construction that green building represents. The contributors consider the changes associated with green building through a sociological and organizational lens. They discuss shifts in... View Details
Keywords: Anna Secino
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