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  • March–April 2020
  • Article

Avoid the Pitfalls of A/B Testing

By: Iavor I. Bojinov, Guillaume Sait-Jacques and Martin Tingley
Online experiments measuring whether “A,” usually the current approach, is inferior to “B,” a proposed improvement, have become integral to the product-development cycle, especially at digital enterprises. But often firms make serious mistakes in conducting these... View Details
Keywords: A/B Testing; Experiment Design; Social Networks; Product Development; Performance Improvement; Measurement and Metrics; Social Media
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Bojinov, Iavor I., Guillaume Sait-Jacques, and Martin Tingley. "Avoid the Pitfalls of A/B Testing." Harvard Business Review 98, no. 2 (March–April 2020): 48–53.
  • March 2020 (Revised August 2022)
  • Case

Racial Discrimination on Airbnb (A)

By: Michael Luca, Scott Stern, Devin Cook and Hyunjin Kim
Facing mounting criticism and evidence of widespread racial discrimination on the platform, apartment rental platform Airbnb needed to decide a path forward. For years, Airbnb had given hosts extensive discretion about whether to reject a guest after seeing little more... View Details
Keywords: Platform Design; Digital Platforms; Design; Prejudice and Bias; Trust; Problems and Challenges
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Luca, Michael, Scott Stern, Devin Cook, and Hyunjin Kim. "Racial Discrimination on Airbnb (A)." Harvard Business School Case 920-051, March 2020. (Revised August 2022.)
  • May 2024
  • Article

Design of Off-Grid Lighting Business Models to Serve the Poor: Field Experiments and Structural Analysis

By: Bhavani Shanker Uppari, Serguei Netessine, Ioanna Popescu and Rowan P. Clarke
A significant proportion of the world's population has no access to grid-based electricity and so relies on off-grid lighting solutions. Rechargeable lamp technology is gaining popularity as an alternative off-grid lighting model in developing countries. In this paper,... View Details
Keywords: Technological Innovation; Developing Countries and Economies; Consumer Behavior; Poverty; Logistics; Business Model; Utilities Industry
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Uppari, Bhavani Shanker, Serguei Netessine, Ioanna Popescu, and Rowan P. Clarke. "Design of Off-Grid Lighting Business Models to Serve the Poor: Field Experiments and Structural Analysis." Management Science 70, no. 5 (May 2024): 3038–3058.
  • 25 Feb 2013
  • Working Paper Summaries

Fostering Organizational Learning: The Impact of Work Design on Workarounds, Errors, and Speaking Up About Internal Supply Chain Problems

Keywords: by Anita L. Tucker
  • July 2002
  • Article

The Economist As Engineer: Game Theory, Experimental Economics and Computation As Tools of Design Economics

By: Alvin E Roth
Keywords: Game Theory; Economics; Mathematical Methods; Design
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Roth, Alvin E. "The Economist As Engineer: Game Theory, Experimental Economics and Computation As Tools of Design Economics." Econometrica 70, no. 4 (July 2002): 1341–1378.
  • June 2017
  • Teaching Note

The Kursk Submarine Rescue Mission (Supplement)

By: Robert Simons and Jennifer Packard
Supplement to the Kursk Teaching Note 114-097. View Details
Keywords: Job Design; Levers Of Control; Organization; Span Of Support; Span Of Accountability
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Simons, Robert, and Jennifer Packard. "The Kursk Submarine Rescue Mission (Supplement)." Harvard Business School Teaching Note 117-055, June 2017.
  • March 2010 (Revised February 2014)
  • Case

Community Health Workers in Zambia: Incentive Design and Management

By: Nava Ashraf and Natalie Kindred
This case examines the various considerations relevant to selecting and compensating workers in a context where their work involves a pro-social component. This is relevant to not only health care in Zambia, but to NGO and public sector workers who are both motivated... View Details
Keywords: Developing Countries and Economies; Training; Health Care and Treatment; Compensation and Benefits; Recruitment; Selection and Staffing; Mission and Purpose; Non-Governmental Organizations; Motivation and Incentives; Health Industry; Zambia
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Ashraf, Nava, and Natalie Kindred. "Community Health Workers in Zambia: Incentive Design and Management." Harvard Business School Case 910-030, March 2010. (Revised February 2014.) (Request a courtesy copy.)
  • November 2009
  • Article

Organizational Design and Control across Multiple Markets: The Case of Franchising in the Convenience Store Industry

By: Dennis Campbell, Srikant M. Datar and Tatiana Sandino
Many companies operate units that are dispersed across different types of markets, and thus serve significantly diverging customer bases. Such market-type dispersion is likely to compromise the headquarter's ability to control its local managers' behavior and satisfy... View Details
Keywords: Market Dispersion; Decentralization; Incentives; Business Headquarters; Geographic Location; Governance Controls; Distribution; Organizational Design; Franchise Ownership; Retail Industry
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Campbell, Dennis, Srikant M. Datar, and Tatiana Sandino. "Organizational Design and Control across Multiple Markets: The Case of Franchising in the Convenience Store Industry." Accounting Review 84, no. 6 (November 2009): 1749–1779.
  • 2008
  • Working Paper

Organizational Design and Control across Multiple Markets: The Case of Franchising in the Convenience Store Industry

By: Dennis Campbell
Many companies operate units which are dispersed across different types of markets, and thus serve significantly diverging customer bases. Such market-type dispersion is likely to compromise the headquarters' ability to control its local managers' behavior and... View Details
Keywords: Business Headquarters; Customer Focus and Relationships; Geographic Location; Governance Controls; Organizational Design; Franchise Ownership; Retail Industry
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Campbell, Dennis. "Organizational Design and Control across Multiple Markets: The Case of Franchising in the Convenience Store Industry." Harvard Business School Working Paper, No. 08-091, April 2008.
  • Research Summary

Overview

By: Roberto Verganti
Roberto’s research focuses on how to create innovations that are meaningful for people, for society, and for their creators. He explores how leaders and organizations generate radically new visions, and make those visions come real. His studies lie at the intersection... View Details
Keywords: Integrated Design; Strategy; Design Thinking; Innovation; Artificial Intelligence; Design; Technology; Leadership; Innovation Strategy
  • 2007
  • Working Paper

Coupled Search Processes: Why Is it so Difficult to Find that Organizational Design Matters?

By: Nicolaj Siggelkow and Jan Rivkin
Organizational design affects performance via coupled search processes. At low frequency, managers search for appropriate organizational designs. At higher frequency, managers use designs to search for high-performing operational choices. The two searches are coupled:... View Details
Keywords: Competency and Skills; Operations; Organizational Design; Performance; Networks; Research; Cognition and Thinking; Strategy
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Siggelkow, Nicolaj, and Jan Rivkin. "Coupled Search Processes: Why Is it so Difficult to Find that Organizational Design Matters?" Harvard Business School Working Paper, No. 07-106, June 2007.
  • August 2001 (Revised March 2003)
  • Background Note

Comments on the Second Toyota Paradox: With appendix on modularity for managing complex-systems design

Two groups of people start out with the same task, equipped with the same resources and the same initial conditions. One, however, consistently beats the other. What are the differences between what the two groups are doing, and what can we adopt from the better... View Details
Keywords: Management; Product Design; Auto Industry; Japan
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Spear, Steven J. "Comments on the Second Toyota Paradox: With appendix on modularity for managing complex-systems design." Harvard Business School Background Note 602-035, August 2001. (Revised March 2003.)
  • June 2017
  • Teaching Note

Google to Alphabet: Two Job Opportunities

By: Robert Simons and Jennifer Packard
This is the teaching note for "Google to Alphabet: Two Job Opportunities" HBS No.116-046 The case describes two job postings for positions at Google. The first job posting is for a Software Engineer in the Google Maps unit and the second job posting is for an Account... View Details
Keywords: Strategy And Execution; Span Of Control; Span Of Accountability; Span Of Support; Management Control Systems; Entrepreneurial Gap; Motivation; Job Design; Strategy; Information Technology; Organizational Design; Jobs and Positions; Technology Industry
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Simons, Robert, and Jennifer Packard. "Google to Alphabet: Two Job Opportunities." Harvard Business School Teaching Note 117-066, June 2017.
  • 2023
  • Working Paper

Personalized Game Design for Improved User Retention and Monetization in Freemium Games

By: Eva Ascarza, Oded Netzer and Julian Runge
One of the most crucial aspects and significant levers that gaming companies possess in designing digital games is setting the level of difficulty, which essentially regulates the user’s ability to progress within the game. This aspect is particularly significant in... View Details
Keywords: Freemium; Retention/churn; Field Experiment; Field Experiments; Gaming; Gaming Industry; Mobile App; Mobile App Industry; Monetization; Monetization Strategy; Games, Gaming, and Gambling; Mobile and Wireless Technology; Customers; Retention; Product Design; Strategy
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Ascarza, Eva, Oded Netzer, and Julian Runge. "Personalized Game Design for Improved User Retention and Monetization in Freemium Games." Harvard Business School Working Paper, No. 21-062, November 2020. (Revised December 2023.)
  • Article

Exploring the Duality Between Product and Organizational Architectures: A Test of the 'Mirroring' Hypothesis

By: Alan MacCormack, Carliss Y. Baldwin and John Rusnak
A variety of academic studies argue that a relationship exists between the structure of an organization and the design of the products that the organization produces. Specifically, products tend to "mirror" the architectures of the organizations in which they are... View Details
Keywords: Organization Design; Architecture; Modularity; Open Source Software; Communication; Design; Governance; Management Practices and Processes; Open Source Distribution; Product Design; Mission and Purpose; Organizational Structure; Performance; Problems and Challenges; Behavior; Software
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MacCormack, Alan, Carliss Y. Baldwin, and John Rusnak. "Exploring the Duality Between Product and Organizational Architectures: A Test of the 'Mirroring' Hypothesis." Research Policy 41, no. 8 (October 2012): 1309–1324.
  • September 2018 (Revised November 2018)
  • Case

Careem: Base Camp or Mountain Peak? Designing an OS for Scaling

By: Shikhar Ghosh, Gamze Yucaoglu and Alpana Thapar
This case focuses on designing a fast growing organization. It is part of a two-case set that is taught together to cover the scaling journey.
Careem, a Dubai-based ride-hailing service aimed to ‘simplify and improve the lives of people, and build an awesome... View Details
Keywords: Scale; Values; Rights; Operating Systems; Business Startup; Transportation; Organizational Design; Entrepreneurship; Information Technology; Organizational Culture; Values and Beliefs; Decision Making; Managerial Roles; Dubai; United Arab Emirates; Middle East
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Ghosh, Shikhar, Gamze Yucaoglu, and Alpana Thapar. "Careem: Base Camp or Mountain Peak? Designing an OS for Scaling." Harvard Business School Case 819-049, September 2018. (Revised November 2018.)
  • 2016
  • Working Paper

Notes on Developing a Strategy and Designing a Company

By: Kevin J. Boudreau
The practice and teaching of business strategy today exist largely as a set of alternative views and frameworks not entirely connected to one another. These notes contribute an integrated sequence of steps for creating or evaluating a strategy and associated company... View Details
Keywords: Business Strategy
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Boudreau, Kevin J. "Notes on Developing a Strategy and Designing a Company." Harvard Business School Working Paper, No. 16-131, May 2016. (Revised June 2016.)
  • December 2020 (Revised March 2025)
  • Case

Responsive Working at PepsiCo UK (A): Designing a Turnaround

By: Amy C. Edmondson and Nancy Boghossian Staples
Facing a significant decline in revenues in 2016, David Gwilliam, Head of Transformation at PepsiCo UK introduced a new way of working (“Responsive Working”), which encompasses a set of work practices and some new team structures. The work practices comprise a set of 9... View Details
Keywords: SLAM Teams; Turnaround; Groups and Teams; Employees; Training; Decision Making; Planning; Performance Improvement; Consumer Products Industry; Manufacturing Industry; United Kingdom; Europe
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Edmondson, Amy C., and Nancy Boghossian Staples. "Responsive Working at PepsiCo UK (A): Designing a Turnaround." Harvard Business School Case 621-076, December 2020. (Revised March 2025.)
  • 2010
  • Working Paper

The Job Market for New Economists: A Market Design Perspective

By: Peter A. Coles, John Cawley, Phillip B. Levine, Muriel Niederle, Alvin E. Roth and John J. Siegfried
This paper provides an overview of the market for new Ph.D. economists. It describes the role of the American Economic Association (AEA) in the market and focuses in particular on two mechanisms adopted in recent years at the suggestion of our committee. First, job... View Details
Keywords: Cost Management; Information; Surveys; Jobs and Positions; Job Interviews; Job Search; Emerging Markets; Digital Platforms; Service Operations; Internet and the Web
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Coles, Peter A., John Cawley, Phillip B. Levine, Muriel Niederle, Alvin E. Roth, and John J. Siegfried. "The Job Market for New Economists: A Market Design Perspective." Harvard Business School Working Paper, No. 10-096, May 2010.
  • 2016
  • Book

An Easy Introduction to Financial Accounting: A Self-Study Guide

By: V.G. Narayanan
This book is a self-study guide written for someone who wishes to teach themselves basic financial accounting. It is based on a course by the same author that has been successfully completed by thousands of students worldwide. It explains concepts in simple language... View Details
Keywords: Financial Accounting; Introduction To Financial Accounting; HBX; HBX CORe; HBX CORe Financial Accounting; Introduction To Accounting; Accounting
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Narayanan, V.G. An Easy Introduction to Financial Accounting: A Self-Study Guide. 1st ed. Boston: Independently published, 2016.
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