Demand Response - Publications - Faculty & Research

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The Caring Company

care crisis. The economics of care are misaligned in most companies. Employees don’t get the support they need for their caregiving responsibilities and employers pay the hidden costs, including turnover, rehiring, presenteeism, and... View Details

19 Jan 2011
First Look

First Look: Jan. 18

New Zealand grown kiwifruit outside of Australia and New Zealand. Facing growing international competition, Zespri invested in consumer branding and innovation, which has led to new types of kiwifruit that taste better and are protected with patents. Consumer View Details

Keywords: Sean Silverthorne

2013
Working Paper

Network Effects in Countries' Adoption of IFRS

By: Karthik Ramanna and Ewa Sletten

If the differences in accounting standards across countries reflect relatively stable institutional differences (e.g., auditing technology, the rule of law, etc.), why did several countries rapidly, albeit in a staggered manner, adopt IFRS over local standards in the... View Details

Keywords: Financial Reporting; International Accounting; Network Effects; Standards; Adoption; Value

Citation

SSRN

02 Apr 2020
What Do You Think?

What Are Lessons for Leaders from This Black Swan Crisis?

be devoted to thinking about modes of recovery that might support responses to a number of potential Black Swans? For example, almost every Black Swan will have some kind of extreme effect on demand for... View Details

Keywords: by James Heskett

05 Dec 2023
Cold Call Podcast

Tommy Hilfiger’s Adaptive Clothing Line: Making Fashion Inclusive

Keywords: Fashion; Consumer Products; Apparel & Accessories; Retail

28 Nov 2023
Book

Economic Growth Draws Companies to Asia. Can They Handle Its Authoritarian Regimes?

Many around the world admired China’s strong response to the pandemic in 2020 and 2021, but Chinese citizens and global and domestic businesses then came to realize that a strong state with no accountability mechanisms and few limits on... View Details

Keywords: by Sean Silverthorne

2008
Working Paper

Behavioral Aspects of Price Setting, and Their Policy Implications

By: Julio J. Rotemberg

This paper starts by discussing consumers' cognitive and emotional reaction to posted prices. Cognitively, some consumers do not appear to make effective use of price information to maximize their consumption-based utility. Emotionally, prices can induce regret and... View Details

Keywords: Inflation and Deflation; Price; Policy; Laws and Statutes; Consumer Behavior; Emotions

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Resources - Christensen Center for Teaching & Learning

analysis of the elements of case studies and their teaching notes considered to be high quality by Harvard Business School faculty across departments, and on the basis of cases highly demanded by other schools. 2001, revised 2012... View Details

July 2021
Article

Consumers—Especially Women—Avoid Buying from Firms with Higher Gender Pay Gaps

By: Tobias Schlager, Bhavya Mohan, Katherine DeCelles and Michael I. Norton

We document a unique driver of consumer behavior: the public disclosure of a firm’s gender pay gap. Four experiments provide causal evidence that when firms are revealed to have gender pay gaps, consumers are less willing to pay for their goods, a reaction driven by... View Details

Keywords: Pay Gap; Perceived Wage Fairness; Purchase Intention; Gender; Wages; Fairness; Perception; Consumer Behavior

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01 Dec 2023
News

In My Humble Opinion: Plugged In

National Grid and as founder and president of National Grid Partners, directing $400 million in startups and internal innovations that offer unique approaches to managing supply and demand, increasing ef ciency, improving response during... View Details

Keywords: Deborah Blagg

30 May 2023
Research & Ideas

Can AI Predict Whether Shoppers Would Pick Crest or Colgate?

commercially available version of GPT-3 to elicit thousands of simulated customer responses and found that AI can produce demand patterns that resemble those of human studies. “Utilizing this tool, which is... View Details

Keywords: by Kristen Senz

01 Jun 2022
Blog Post

Five Lessons From My First Year at HBS

these conversations that I have been able to cultivate genuine bonds and unique memories with classmates that will last beyond HBS. 3. It’s okay to say “no.” The first year can be demanding and draining – physically, emotionally,... View Details

10 Jul 2018
First Look

New Research and Ideas, July 10, 2018

and 75% rise in licensing revenues from multinationals. Second, using additional information on each scientist in these labs, we examine how their research productivity changed in response to different managers. Notably, we find that the... View Details

Keywords: Dina Gerdeman

Web

Topics - HBS Working Knowledge

Entrepreneurship (5) Corporate Finance (12) Corporate Governance (33) Corporate Social Responsibility and Impact (121) Corporate Strategy (97) Cost Accounting (3) Cost Management (9) Cost of Capital (1) Cost vs Benefits (8) Cost (15)... View Details

29 Jun 2010
First Look

First Look: June 29

Working PapersSurviving the Global Financial Crisis: Foreign Direct Investment and Establishment Performance Authors:Laura Alfaro and Maggie Chen Abstract We examine in this paper the differential response of establishments to the... View Details

Keywords: Martha Lagace

09 Nov 2022
In Practice

COP27: What Can Business Leaders Do to Fight Climate Change Now?

The US government’s newly passed Inflation Reduction Act will direct $370 billion toward advancing renewal energy and reducing greenhouse gas emissions—the country's largest investment in fighting climate change so far. As business and government leaders around the... View Details

Keywords: by Lynn Schenk and Danielle Kost

08 Oct 2020
Research & Ideas

Keep Your Weary Workers Engaged and Motivated

around them. The circumstances of work have become more difficult. Their responses included: “Keeping morale and motivation up amongst employees while they are dealing with the stress of COVID-19 as well as parenting/schooling children... View Details

Keywords: by Boris Groysberg and Robin Abrahams

2024
Working Paper

Navigating Software Vulnerabilities: Eighteen Years of Evidence from Medium and Large U.S. Organizations

By: Raviv Murciano-Goroff, Ran Zhuo and Shane Greenstein

How prevalent are severe software vulnerabilities, how fast do software users respond to the availability of secure versions, and what determines the variance in the installation distribution? Using the largest dataset ever assembled on user updates, tracking server... View Details

Keywords: Cybersecurity; Applications and Software; Technology Adoption; Consumer Behavior

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2018
Working Paper

Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Markets

By: Chaithanya Bandi, Antonio Moreno, Donald Ngwe and Zhiji Xu

We investigate how dynamic pricing can lead to higher operational costs through more product returns in the online retail industry. Dynamic pricing has been widely applied by many online retailers. Research has shown that, in response to dynamic pricing, some customers... View Details

Keywords: Price; Policy; Consumer Behavior; Cost Management; Emerging Markets; Retail Industry

Citation

Article

Network Effects Aren't Enough

By: Andrei Hagiu and Simon Rothman

In many ways, online marketplaces are the perfect business model. Since they facilitate transactions between independent suppliers and customers rather than take possession of and responsibility for the products or services in question, they have inherently low cost... View Details

Keywords: Digital Platforms; Competition; Internet and the Web; Network Effects; Market Participation

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