Filter Results:
(579)
Show Results For
- All HBS Web (853)
- Faculty Publications (130)
Show Results For
- All HBS Web (853)
- Faculty Publications (130)
Sort by
- 10 Sep 2008
- Research & Ideas
Long-Tail Economics? Give Me Blockbusters!
customers and drive distribution for other products in a company's portfolio. A company's commitment to searching out potential blockbusters and then investing in marketing to convert potential to reality attracts and retains top... View Details
- 10 Oct 2007
- Research & Ideas
“Blank” Inside: Branding Ingredients
ingredient is central to the functional performance of the final product. Think Shimano gear systems on performance bicycles or Monsanto's Nutrasweet, added to Equal sweetener. 3. The final products are not well-branded themselves, either because the category is... View Details
- 05 Jul 2006
- Research & Ideas
Reinventing the Dowdy Savings Bond
moderate-income families (LMI) families were given the option of redirecting some of their refund to savings? Would they take advantage? The Tax Test Tufano and a cross-sector team of nonprofit and private sector organizations explored... View Details
- 15 Jul 2014
- First Look
First Look: July 15
tied to their competitors via shared intermediary organizations. To test our theory, we examine every relationship between entrepreneurial firms and their venture capital investors in the minimally invasive surgical segment of the medical... View Details
Keywords: Carmen Nobel
- 28 May 2012
- Research & Ideas
A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy
have a clear idea of why it is involved in CSR and the expected outcomes. They should know whether CSR benefits the brand, boosts the reputation of the business, affects customer retention, reduces waste, or provides a boost to employee... View Details
Keywords: by Dina Gerdeman
- 02 Dec 2019
- What Do You Think?
How Does a Company like Boeing Respond to Intense Competitive Pressure?
competitive pressure and highlighted how inherent conflict between an organization's departments can create disaster. The launch of Boeing's Starliner capsule took place 10 months after competitor SpaceX’s successful testing of its... View Details
- 22 Feb 2010
- Op-Ed
Tragedy at Toyota: How Not to Lead in Crisis
mid-1980s, Johnson & Johnson CEO Jim Burke understood his company credo challenged him to put the needs of customers first. Although J&J was not responsible for these problems, Burke nevertheless recalled every Tylenol product... View Details
- 08 Sep 2011
- What Do You Think?
What’s Apple’s Biggest Challenge: Replacing Steve or Wall Street?
the company's success: Its product development relies less on finding out what customers want than it does on what its employees think would be "cool." Its strategy is based on the introduction of a stream of thoroughly View Details
- 15 Oct 2012
- Research & Ideas
Why Business IT Innovation is so Difficult
firms: approximately 35,000 plants in 86 different manufacturing industries. The sheer amount of data allowed her to test for incremental versus radical innovation among firms in a unique way. For incremental change, McElheran looked at a... View Details
Keywords: by Maggie Starvish
- 17 Aug 2010
- First Look
First Look: August 17
expenditures, to manage earnings to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product, which can... View Details
Keywords: Martha Lagace
- 18 Mar 2008
- First Look
First Look: March 18, 2008
Download the paper: http://www.hbs.edu/research/pdf/08-084.pdf Exploring the Duality between Product and Organizational Architectures: A Test of the Mirroring Hypothesis Authors:Alan D. MacCormack, John Rusnak, and Carliss Y. Baldwin... View Details
Keywords: Martha Lagace
- 23 Jul 2014
- Lessons from the Classroom
Innovation Is Magic. Really
When business executives create innovative products or services, they often look to impress their customers by delivering an experience more meaningful, more delightful, than possibly expected. A true "wow!" moment. And Harvard Business... View Details
- 29 Jan 2019
- First Look
New Research and Ideas, January 29, 2019
the concept of sustainability itself. It appears that overcoming these roadblocks will require systematic interventions and alternative normative concepts. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=55541 The Impact of Penalties for Wrong... View Details
Keywords: Dina Gerdeman
- 05 Feb 2013
- First Look
First Look: Feb. 5
political economy more generally), there is a danger that historical inferences from theory may infect historical tests of theory. It is imperative, therefore, that historical tests always involve a vigorous... View Details
Keywords: Sean Silverthorne
- 12 Mar 2013
- First Look
First Look: March 12
But there's a growing consensus that ads don't work on mobile devices; consumers just don't like them. Instead of creating tiny banner ads, smart marketers will turn to apps to reach customers and engage them. Effective apps will do one... View Details
Keywords: Sean Silverthorne
- 21 May 2014
- Lessons from the Classroom
CORe: HBS Powers Up Online Program on Business Fundamentals
the end of the program, students will take an exam administered at any one of 4,000 testing centers worldwide to receive a certificate from HBS attesting to their mastery of the content. Unlike most MOOCs, which follow a traditional... View Details
- 02 Feb 2004
- Research & Ideas
Mapping Your Corporate Strategy
more powerful than 1,000 words (or even twenty-five ad hoc performance measures). The financial and customer objectives describe the outcomes the organization wants to achieve; objectives in the internal and learning and growth... View Details
Keywords: by Martha Lagace
- 08 Dec 2003
- Research & Ideas
Why Europe Lags in Pharmaceuticals and Biotech
the preferred testing ground for Phase 1 clinical trials of new drugs, the benefits of massive R&D spending and economic throw-offs are being enjoyed elsewhere, primarily in the United States and in an increasingly competitive Asia.... View Details
- 11 Apr 2017
- First Look
First Look at New Research, April 11
that researchers face when demonstrating the existence and effects of resale price maintenance (RPM). We outline three approaches for finding price effects of RPM and the corresponding hurdles in data and methodology. We show that the quantity View Details
- 03 Jul 2018
- What Do You Think?
Should CEO Satya Nadella Cancel Microsoft’s Contract with ICE?
than a yes or no response, particularly in view of his emphasis on organizational culture. For example, Kisiah commented, “Microsoft should not get involved in politics. It does have employees and customers with all types of political... View Details