Customer Test - Publications - Faculty & Research

10 Aug 2009
Research & Ideas

High Commitment, High Performance Management

process is too top-down. Or consider how achieving high levels of dedication to the firm (a strong culture) can easily slip into an attitude that resists change. Only if learning and change become an equally valued outcome can the status quo be challenged. Q: How can... View Details

Keywords: by Martha Lagace

29 Sep 2021
Research & Ideas

For Entrepreneurs, Blown Deadlines Can Crush Big Ideas

from each Kickstarter project, including the comments from the customers and updates posted by the entrepreneur. The researchers then manually collected data for actual delivery times and numbers of product features. They also... View Details

Keywords: by Rachel Layne

10 Jan 2012
First Look

First Look: January 10

a greater level of discretion to choose their interaction partners. Therefore, we expect to observe more homophilous interactions within these structures than across their boundaries. We test this argument using a dataset consisting of... View Details

Keywords: Sean Silverthorne

01 May 2017
Research & Ideas

Bad At Your Job? Maybe It's the Job’s Fault

not intuitive for managers. So Simons created a solution: a free online job design optimization tool that allows companies to plug in information about a particular job to test whether the person in that role is getting the right mix of... View Details

Keywords: by Dina Gerdeman

24 Jul 2017
Research & Ideas

People Have an Irrational Need to Complete 'Sets' of Things

things incomplete” Do you want customers to refer more of their friends to your company’s website? Ask them to refer friends in arbitrary “batches” of five at a time. Looking to increase charitable giving to your nonprofit organization?... View Details

Keywords: by Carmen Nobel

13 Nov 2019
Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

Imagine a future in which a smart marketing machine can predict the needs and habits of individual consumers and the dynamics of competitors across industries and markets. This device would collect data to answer strategic questions, guide managerial decisions, and... View Details

Keywords: by Kristen Senz

18 Nov 2002
Research & Ideas

Where Morals and Profits Meet: The Corporate Value Shift

well as financial analysis. In a world in which companies are expected to behave as moral actors that conform their activities to certain ethical requirements, financial tests of acceptability alone are insufficient. In the book, I spell... View Details

Keywords: by Carla Tishler

01 Mar 2024
News

The Internet's Next Frontier

While the Crypto, Fintech, and Web3 Lab—one of 13 labs contained within Harvard’s Digital Data Design Institute—might not have the Bunsen burners and test tubes found in science and engineering labs, it does share a philosophical... View Details

Keywords: Jennifer Gillespie

16 Aug 2022
Op-Ed

Now Is the Time for Entrepreneurs to Play Offense

valued. Executing well on this component of the playbook can provide significant leverage in a few short years. 4. Invest in your product Speaking of the product development process, if sales are less frenetic and customer requirements... View Details

Keywords: by Jeffrey Bussgang

26 Jun 2018
First Look

New Research and Ideas, June 26, 2018

the taste context the authors define holistic processing as nonverbal, imagery based, and involving narrative processing. The authors conduct qualitative interviews with taste experts (Master Sommeliers) to operationalize the holistic approach to hedonic learning and... View Details

Keywords: Dina Gerdeman

02 Oct 2006
Research & Ideas

Negotiating in Three Dimensions

customer relationships, dealing with large shareholders and creditors, as well as initiating and managing cross-border strategic alliances. It is true inside the firm where people from different functional areas and divisions need to... View Details

Keywords: by Martha Lagace

29 Aug 2023
News

Helping Consumers Decarbonize their Purchases

have a business model that will get us to profitability. We make money when users buy offsets. So currently the primary service we provide that customers want to pay for is if they want to offset their footprint, the average subscriber... View Details

27 Feb 2017
Research & Ideas

Reputation is Vital to Survival in Turbulent Markets

sometimes quite negative events, take the high road, do the right thing, and develop a reputation as a result. They almost always found that building reputation created returns, as in talented people appreciating the creation of the reputation and flocking to them, and... View Details

Keywords: by Sean Silverthorne

04 Feb 2022
Blog Post

Learning from the Entrepreneurs-in-Residence as a Harvard MS/MBA Student

by being thoughtful with who you ask and how you ask them. Your network may be inclined to immediately encourage you and reaffirm your assumptions. However, that is not what you always need; you want to be able to rigorously test your... View Details

14 Sep 2023
Blog Post

MBAs Accelerate Their Social Enterprise Ventures

the right expectation and rhythm for execution, discovering and developing talent to their potential, to being responsible for every decision I make. What's next? Teresa: In the year ahead, I’m excited to continue customer interviews with... View Details

18 Dec 2012
First Look

First Look: December 18

greater customer satisfaction and employee retention after six months as compared to (a) socialization that focused on organizational identity (emphasizing the pride to be gained from organizational affiliation) and (b) the organization's... View Details

Keywords: Carmen Nobel

01 Jun 2022
News

The Exchange: Same Great Price, Now with Fewer Chips

health preferences and tastes. Some customers may prefer smaller portions. Meanwhile, the prices for certain organic foods and things like wild-caught fish seem to be going up in a very transparent way, and people seem less concerned... View Details

Keywords: Miscellaneous Store Retailers; Retail Trade

20 Oct 2011
Research & Ideas

Getting the Marketing Mix Right

"Companies really need to pay attention to the effectiveness of their marketing instruments," Steenburgh says. "They need to look at whether they're creating new customers or whether they're just drawing View Details