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  • Article

Marketing Complex Financial Products in Emerging Markets: Evidence from Rainfall Insurance in India

By: Sarthak Gaurav, Shawn A. Cole and Jeremy Tobacman
Recent financial liberalization in emerging economies has led to the rapid introduction of new financial products. Lack of experience with financial products, low levels of education, and low financial literacy may slow adoption of these products. This article reports... View Details
Keywords: Literacy; Insurance; Marketing; Decisions; Demand and Consumers; Financial Instruments; Emerging Markets; Education; Personal Finance; Agribusiness; Developing Countries and Economies; Innovation and Invention; Gujarat
Related
  • April 2021
  • Case

Zeynep Ton: The Good Jobs Strategy

By: Francesca Gino and Frances X. Frei
The link to this multimedia case should be provided to students in advance as preparation for classroom case discussion.

In Zeynop Ton’s 2014 book The Good Jobs Strategy: How the Smartest Companies Invest in Employees to Lower Costs and Boost... View Details
Keywords: Organizations; Selection and Staffing; Compensation and Benefits; Operations; Performance Effectiveness
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  • 11 Dec 2023
  • Blog Post

Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy

potential. With diverse experience in hand and a deep passion for the company’s mission, Leahy is showcasing exactly why she is the right person for the job. The Beauty of Combining Art and Science In many ways, Leahy’s path to the... View Details
  • September–October 2024
  • Article

How AI Can Power Brand Management

By: Julian De Freitas and Elie Ofek
Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it... View Details
Keywords: Creativity; AI and Machine Learning; Brands and Branding; Product Positioning; Customer Focus and Relationships
Related
  • 05 Jun 2019
  • Blog Post

Exploring the Beauty Industry through an Independent Project

following which sources retain influence and which new ones emerge.   Pursuing an Independent Project offered the opportunity to customize my learning objectives and explore an industry of interest. I would highly recommend the View Details
  • July – August 2011
  • Article

Deliberate Learning to Improve Performance in Dynamic Service Settings: Evidence from Hospital Intensive Care Units

By: I. M. Nembhard and A. L. Tucker
Dynamic service settings-characterized by workers who interact with customers to deliver services in a rapidly changing, uncertain, and complex environment (e.g., hospitals)-play an important role in the economy. Organizational learning studies in these settings have... View Details
Keywords: Experience and Expertise; Customer Focus and Relationships; Learning; Health Care and Treatment; Service Delivery; Performance Improvement; Quality; Groups and Teams; Cooperation; Health Industry
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  • 31 Aug 2020
  • Blog Post

Five Important Steps before Taking the Entrepreneurial Leap

finance. Hilary is focused on ensuring the customer experience is executed flawlessly – from first click to product delivery. Our entrepreneurial journey in some ways can be mapped back to one of the first... View Details

    Karim R. Lakhani

    Karim R. Lakhani is the Dorothy & Michael Hintze Professor of Business Administration at the Harvard Business School. He specializes in technology management, innovation, digital transformation and artificial... View Details

    Keywords: biotechnology; communications; computer; health care; high technology; information technology industry; internet; pharmaceuticals; software; video games
    • 2018
    • Article

    Overcoming Barriers to Time-Saving: Reminders of Future Busyness Encourage Consumers to Buy Time

    By: A. V. Whillans, Elizabeth W. Dunn and Michael I. Norton
    Spending money on time-saving purchases improves happiness. Yet, people often fail to spend their money in this way. Because most people believe that the future will be less busy than the present, they may underweight the value of these purchases. We examine the impact... View Details
    Keywords: Consumer Choice; Sharing Economy; Opportunity Cost; Time-as Money; Well-being; Time Management; Happiness; Perception; Behavior
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    • Research Summary

    Overview

    Over the last decade, technology companies like Amazon, Google, and Netflix have pioneered data-driven research and development processes centered on massive experimentation. However, as companies increase the breadth and scale of their experiments to millions of... View Details
    • 19 May 2011
    • Research & Ideas

    Empathy: The Brand Equity of Retail

    the Cleveland Clinic had lost business solely due to a lack of empathy. "It was like the prettiest girl in class not getting a date," Raman said. For Cosgrove, Barnett's story was a transformative experience that led the hospital to... View Details
    Keywords: by Carmen Nobel; Health
    • Research Summary

    Overview

    By: Iavor I. Bojinov
    Over the last decade, technology companies like Amazon, Google, and Netflix have pioneered data-driven research and development processes centered on massive experimentation. However, as companies increase the breadth and scale of their experiments to millions of... View Details
    • 30 Oct 2018
    • First Look

    New Research and Ideas, October 30, 2018

    information. We implement an experiment where senders are required to report their private information truthfully but can choose how complex to make their reports. We find that senders use complex disclosure more than half the time. Most... View Details
    Keywords: Dina Gerdeman
    • 25 May 2011
    • HBS Case

    QuikTrip’s Investment in Retail Employees Pays Off

    leave vacant positions unfilled for immediate, measurable savings. That's the retail way. Moreover, the costs of understaffing aren't easily quantifiable; who can say how many customers are lost to long lines or stock-outs? “You can... View Details
    Keywords: by Julia Hanna; Retail

      Rob Markey

      Rob Markey is a Senior Lecturer of Business Administration in the Technology and Operations Unit at Harvard Business School. He teaches Managing Service Operations in the MBA elective curriculum. The course focuses on how to effectively design,... View Details

      • Article

      Inviting Consumers to Downsize Fast-Food Portions Significantly Reduces Calorie Consumption

      By: Janet Schwartz, Jason Riis, Brian Elbel and Dan Ariely
      Policies that mandate calorie labeling in fast-food and chain restaurants have had little or no observable impact on calorie consumption to date. In three field experiments, we tested an alternative approach: activating consumers' self-control by having servers ask... View Details
      Keywords: Food; Labels; Consumer Behavior; Interpersonal Communication; Motivation and Incentives; Health Industry; Food and Beverage Industry
      Related
      • 25 Mar 2015
      • HBS Case

      Tate’s Digital Makeover Transforms the Traditional Museum

      conversation." From 1.0 To 2.0 The museum's head of digital, John Stack, and head of content and creative director Jane Burton, recruited curators, conservators, and archivists to blog about their behind-the-scenes experiences in a... View Details
      Keywords: by Michael Blanding; Education
      • May 2023
      • Teaching Note

      Away: Scaling a DTC Travel Brand

      By: Joseph B. Fuller and Jill Avery
      Teaching Note for HBS Case No. 520-051. Away, a direct-to-consumer, digital native e-commerce seller of travel luggage, is debating how to invest its latest round of venture funding. How quickly could and should Away scale and what were the most promising growth... View Details
      Keywords: Distribution; Growth and Development Strategy; E-commerce; Segmentation; Venture Capital; Consumer Products Industry
      Related

        Anthony Mayo

        Tony Mayo is the Thomas S. Murphy Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the Organizational Behavior Unit of Harvard Business School (HBS).  He currently teaches and serves as the course head for... View Details

        Keywords: advertising; airline; education industry; nonprofit industry; publishing industry; service industry
        • 25 Mar 2021
        • Blog Post

        Meet the Student Academic Services Support Team at HBS!

        resources available to them in order to best navigate academic and personal circumstances for which they may need support. SAS is available to partner with students to provide support and resources on the many facets of the HBS experience... View Details