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Show Results For
- All HBS Web
(1,230)
- People (2)
- News (232)
- Research (775)
- Events (2)
- Multimedia (1)
- Faculty Publications (253)
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- 21 Jan 2014
- First Look
First Look: January 21
avoid information about their relative ability. August 2013 NBER Volume on African Economic Successes Evaluating the Effects of Large Scale Health Interventions in Developing Countries: The Zambian Malaria Initiative By: Ashraf, Nava,... View Details
Keywords: Sean Silverthorne
- 12 Apr 2016
- First Look
April 12, 2016
sellers treat consumers differently on the basis of how well informed consumers appear to be. We implement a large-scale field experiment in which callers request price quotes from automotive repair shops. We show that sellers alter their View Details
Keywords: Sean Silverthorne
- 06 Dec 2022
- Research & Ideas
Latest Isn’t Always Greatest: Why Product Updates Capture Consumers
scenario in an experiment, most people did indeed choose the longer stick, whereas only 15 percent initially chose the shorter one. However, when the short version was labeled as “newer,” twice as many, about 31 percent, chose it—even... View Details
- February 2022 (Revised May 2025)
- Case
Resident 2020
By: Jeffrey F. Rayport and Thomas O. Jones
Launched in 2016, Resident was a leading player in the direct-to-consumer bed-in-a-box mattress market, where it was one of at least 175 venture-backed companies competing in the space. By late 2020, it had realized over $500 million in revenue, profitability in the... View Details
Keywords: Digital Marketing; Business Growth and Maturation; Operations; Entrepreneurship; Competitive Strategy; Initial Public Offering; Decisions; Marketing Strategy; Cash Flow; Demand and Consumers
Rayport, Jeffrey F., and Thomas O. Jones. "Resident 2020." Harvard Business School Case 822-114, February 2022. (Revised May 2025.)
- 12 Mar 2019
- First Look
New Research and Ideas, March 12, 2019
and mobilizing employees to embrace them, and practicing dual-minded leadership. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55837 March–April 2019 Harvard Business Review Operational Transparency: Make Your Processes Visible to View Details
Keywords: Dina Gerdeman
- 14 May 2013
- First Look
First Look: May 14
Abstract—To set inventory service levels, firms must understand how changes in service level affect customer demand. While the effects of service level changes have been studied empirically at the level of the end consumer, relatively... View Details
Keywords: Sean Silverthorne
- 27 Jul 2010
- First Look
First Look: July 27
following the origin firm to initiate coverage of the destination firms. Consistent with structural constraints on the sell-side analyst profession, we find that analyst-manager "co-migration," is much stronger when both firms... View Details
Keywords: Martha Lagace
- 29 Mar 2016
- First Look
March 29, 2016
https://www.hbs.edu/faculty/Pages/item.aspx?num=50822 forthcoming Manufacturing & Service Operations Management How Do Customers Respond to Increased Service Quality Competition? By: Buell, Ryan W., Dennis Campbell, and Frances X. Frei... View Details
Keywords: Sean Silverthorne
- 15 Mar 2016
- First Look
March 15, 2016
intelligent software for efficient order delivery, and a customer friendly online interface. Ocado's customer base had expanded beyond the wealthy to include middle-income consumers; even with a delivery... View Details
- 30 Mar 2003
- Research & Ideas
The Future of IT Consulting
example is the IT product firms that incorporate certification and training for their own consultants, independent consultants, and customer professionals. Microsoft, Sun, and Novell are examples of these kinds of companies. Q: What are... View Details
- 06 Oct 2010
- Research & Ideas
John Kotter: Four Ways to Kill a Good Idea
time they tried a big change (in their case, the "customer centric" initiative), they were unsuccessful, and some of the consequences (impossible workloads for a while, a few good people's careers derailed) were very unpleasant. Anxiety began to grow as... View Details
Keywords: by John Kotter & Lorne A. Whitehead
- 31 Aug 2021
- Book
Feeling Powerless at Work? Time to Agitate, Innovate, and Orchestrate
and children by not only providing medical care, but also working to rehabilitate people’s homes and provide vocational training for parents. She initially shied away from seeking help from the rich and powerful—people she saw as greedy... View Details
Keywords: by Jay Fitzgerald
- 11 Mar 2019
- Research & Ideas
Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?
there’s no one-size-fits-all strategy. Capturing a city’s unique spirit and complex tapestry requires a custom approach. That said, many of the branding rules that apply to soda, clothes, and cars, also apply to places: Understand the... View Details
- 09 Nov 2021
- Research & Ideas
The Simple Secret of Effective Mentoring Programs
company that operates a call center in which workers handle customer inquiries about purchasing new digital products and services, including phone, TV, and internet service. Though the company already had a robust training program in... View Details
Keywords: by Jay Fitzgerald
- 11 Aug 2008
- Research & Ideas
Strategy Execution and the Balanced Scorecard
financial strategy. If the company does not have a distinctive brand or market presence, a focus on identifying an attractive customer segment, such as through Harvard University professor Michael Porter's positioning framework, W. Chan... View Details
Keywords: by Martha Lagace
- 22 Oct 2019
- Research & Ideas
Use Artificial Intelligence to Set Sales Targets That Motivate
we need to improve our profit,” he says. For example, a US industrial service company was losing 20 percent of its customers every year. Through research, its leaders realized that when customers stayed with... View Details
Keywords: by Michael Blanding
- 16 Mar 2020
- Research & Ideas
How the Coronavirus Is Already Rewriting the Future of Business
to the challenge. Think of it as a new strategic initiative facing huge execution challenges. These require senior management to get the best information they can about barriers to execution, and it requires trust and commitment. That... View Details
Keywords: by Dina Gerdeman
- 07 May 2020
- Research & Ideas
The One Good Thing Caused by COVID-19: Innovation
accommodating an appropriate level of economic activity. Businesses have historically overcome this type of challenge through the introduction of risk-mitigating technologies, which in this pandemic include technologies, business practices, and strategies that improve... View Details
Keywords: by Hong Luo and Alberto Galasso
- 24 Oct 2011
- Research & Ideas
The Yelp Factor: Are Consumer Reviews Good for Business?
findings. Indeed, he believes the data suggests that local eateries are starting to siphon off customers from the "Big Boys." Why? The Applebee's and the T.G.I. Friday's of the world have been safe bets for diners because their... View Details
- 05 Apr 2011
- First Look
First Look: April 5
access to more candidates, initially positive indirect network effects decrease in strength, reach their limit, and eventually turn negative. The limit to network effects is different for different types of agents. For agents with low... View Details
Keywords: Sean Silverthorne