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  • 16 Oct 2007
  • First Look

First Look: October 16, 2007

this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=508036 Michael Fernandes at Nicholas Piramal Harvard Business School Case 408-001 Michael Fernandes, the Director of Custom Manufacturing Operations at the... View Details
Keywords: Sean Silverthorne
  • 08 Jul 2014
  • First Look

First Look: July 8

Your Customer Relationships By: Avery, Jill, Susan Fournier, and John Wittenbraker Abstract—Consumers have always had relationships with brands, but sophisticated tools for analyzing customer data are... View Details
Keywords: Carmen Nobel
  • 28 Sep 2015
  • Research & Ideas

Six Lessons from Mobile Money Ventures in Developing Countries

Telesom ZAAD initially made mobile money services free and managers focused on customer acquisition and training employees to effectively explain the service to prospective customers. In addition to gaining... View Details
Keywords: by Dina Gerdeman; Financial Services; Telecommunications
  • 20 Aug 2024
  • Book

Why Competing With Tech Giants Requires Finding Your Own Edge

can be beneficial. This approach allows companies to empower others while gaining valuable experience, understanding customer and partner needs, and accumulating the skills and resources needed for future hub status. For companies... View Details
Keywords: by Feng Zhu; Technology; Information Technology
  • 11 Mar 2009
  • HBS Case

The Energy Politics of Russia vs. Ukraine

state to ownership (with 50.002 percent), and Gazprom's strategy for becoming a global energy company, mainly through acquisition and partnerships. “Russia needs the money. It can't scare away its customers.” The learning objectives of... View Details
Keywords: by Garry Emmons; Energy; Utilities
  • 10 Jun 2002
  • Research & Ideas

Disruption: The Art of Framing

different work patterns and decision rules required in the new business. Print reps were used to selling in long cycles, to an established customer base, with a generic, nontargeted advertising product. Online advertising View Details
Keywords: by Clark Gilbert & Joseph L. Bower
  • August 1999 (Revised January 2002)
  • Case

Brita Products Company, The

By: John A. Deighton
Clorox's Brita skillfully exploits a tide of water safety concerns, growing a home water (filtration) business from inception to a 15% U.S. household penetration in ten years. The dilemma in the case arises as the period of increasing returns seems to be drawing to a... View Details
Keywords: Customer Value and Value Chain; Acquisition; Retention; Safety; Natural Environment; Emerging Markets; Investment Return; Equity; Demand and Consumers; United States
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  • August 2009
  • Teaching Note

Cyworld: Creating and Capturing Value in a Social Network (TN)

By: Sunil Gupta and Sangman Han
Teaching Note for [509012]. View Details
Keywords: Value Creation; Social and Collaborative Networks; Mergers and Acquisitions; Revenue; Leadership Style; Decision Choices and Conditions; Digital Marketing; Customers; Service Operations; Competency and Skills; Web Services Industry; South Korea
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  • 20 Feb 2007
  • First Look

First Look: February 20, 2007

took the form of new community bank creation by local bank professionals. Our results show that acquisitions in communities lead to new bank foundings, and that this pattern is particularly pronounced when the View Details
Keywords: Martha Lagace
  • 16 Nov 2010
  • Lessons from the Classroom

Data.gov: Matching Government Data with Rapid Innovation

Bureau, the Centers for Disease Control, the Environmental Protection Agency, and the Department of Interior, without focusing on specific "customer" needs. One executive observed, "What customers do is up to the... View Details
Keywords: by Martha Lagace; Technology
  • 05 Sep 2006
  • First Look

First Look: September 5, 2006

significantly more on upfront marketing than non-pioneers. Contrary to expectations, however, firms in markets that exhibited increasing returns did not spend more on their early customer acquisition efforts... View Details
Keywords: Sean Silverthorne
  • 17 Aug 2010
  • First Look

First Look: August 17

of America Acquires Merrill Lynch (A) Robert C. Pozen, Charles E. BeresfordHarvard Business School Case 310-092 On December 22, 2008, Bank of America (BofA) chairman and CEO Ken Lewis convened a special board of directors meeting to review his company's pending View Details
Keywords: Martha Lagace
  • 21 Jul 2015
  • First Look

First Look: July 21, 2015

downstream (to customer industries) and that there is a tight relationship between the direct impact of a shock and the magnitudes of the downstream and the upstream indirect effects. We then investigate the short-run propagation of four... View Details
Keywords: Sean Silverthorne
  • 10 Mar 2015
  • Research & Ideas

The Surprising Winners and Losers in the Retail Revolution

brick and clicks are Home Depot and Pet Smart. What did Home Depot do right? Rajiv Lal: Home Depot thought about the challenges facing their business very strategically. They've gone category by category and asked: What is the best way to service the View Details
Keywords: by Sean Silverthorne; Retail
  • 16 Nov 1999
  • Lessons from the Classroom

Leading Change and Organizational Renewal

and operate profitably. But, far too often, that success breeds inertia. As customers and markets change, organizations must continually sow fresh seeds if they are to remain a viable force in tomorrow's markets. In this program, we... View Details
Keywords: by Staff
  • 24 Jun 2002
  • Research & Ideas

Building ’Brandtopias’—How Top Brands Tap into Society

Customers value some of the most powerful brands in the world primarily for their "cultural value": They provide imaginative resources that people use to build their identities. These are what Harvard Business School professor... View Details
Keywords: by Martha Lagace
  • 18 Mar 2008
  • First Look

First Look: March 18, 2008

http://www.hbs.edu/research/pdf/08-083.pdf Bridge Building in Venture Capital-Backed Acquisitions Authors:Paul A. Gompers and Yuhai Xuan Abstract We compare three potential mechanisms for alleviating the asymmetric information between the... View Details
Keywords: Martha Lagace
  • 06 Oct 2009
  • First Look

First Look: October 6

Harvard Business School Case 308-022 CEMEX grew through acquisitions from a Latin American to a global company under the leadership of a CEO who believed in the importance of a "one enterprise" culture and benchmarking against... View Details
Keywords: Martha Lagace
  • March 2008
  • Exercise

Exercise: Challenging Operational Assumptions

By: Frances X. Frei
This exercise provides students with an opportunity to thoroughly test an operating assumption. Students state an assumption as a testable hypothesis, collect and analyze relevant data, and communicate the results. At HBS, it is incorporated in a second-year elective... View Details
Keywords: Customers; Employees; Knowledge Acquisition; Knowledge Use and Leverage; Service Operations; Performance Improvement
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  • 06 Jun 2017
  • First Look

First Look at New Research and Ideas: June 6, 2017

perspectives of marketing strategies, store operations, and relationships between customers and store clerks. However, the significance of the development of cellophane as a new packaging material, and the role of packaging manufacturers... View Details
Keywords: Sean Silverthorne

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