Crisis Marketing - Publications - Faculty & Research

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July 2014
Article

Accounting for Crises

By: Venky Nagar and Gwen Yu

We provide among the first empirical evidence consistent with recent macro global-game crisis models, which show that the precision of public signals can coordinate crises (e.g., Angeletos and Werning, 2006; Morris and Shin, 2002, 2003). In these models,... View Details

Keywords: Corporate Disclosure; Mathematical Methods; Game Theory; Financial Markets; Forecasting and Prediction; Accounting; Financial Crisis

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October 2023
Case

Leading Transformation at IHCL

By: Krishna G. Palepu, V.G. Narayanan and Malini Sen

In November 2017, Puneet Chhatwal, took charge as MD and CEO of IHCL, popularly referred to as the Taj Hotels. Despite being India’s largest hospitality company by market capitalization and respected for its values and service, IHCL had made losses for the last seven... View Details

Keywords: Turn Around Management; Hospitality Industry; Brand Management; Financial Strategy; Business Model; Restructuring; Asset Management; Leadership Style; Crisis Management; Brands and Branding; Product Positioning; Segmentation; Asia; India

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April 2020
Teaching Note

Oaktree: Pierre Foods Investment

By: Victoria Ivashina, Michael Harmon and Terrence Shu

Teaching Note for HBS No. 219-018. This case is a setting to discuss “loan to own” investment strategy that is often pursued by distressed investors. The aftermath of the 2007 financial crisis left many companies with poor liquidity and limited ability to obtain... View Details

Keywords: Distress Investing; Investment; Debt Securities; Strategy; Restructuring

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16 Nov 2009
Research & Ideas

The Times Captures History of American Business

creative destruction move so fast and forcefully across the landscape as that ushered in by the financial crisis of 2008. Beginning in the United States, this crisis took the capital View Details

Keywords: by Martha Lagace; Journalism & News

Article

The Economics of Structured Finance

By: Joshua D. Coval, Jakub W. Jurek and Erik Stafford

This paper investigates the spectacular rise and fall of structured finance. The essence of structured finance activities is the pooling of economic assets like loans, bonds, and mortgages, and the subsequent issuance of a prioritized capital structure of claims, known... View Details

Keywords: Financial Crisis; Asset Management; Debt Securities; Investment; Risk Management; Behavior

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Research Summary

Current Research: Issues in Corporate Governance

Effectiveness of shareholder voting

Reform of shareholder voting is a key component of legislation arising from the financial crisis of 2008. Professor Gow examines the effect of shareholder voting on corporate actions, particularly on... View Details

26 Jan 2015
Working Paper Summaries

The Rise and Fall of Demand for Securitizations

Keywords: by Sergey Chernenko, Samuel G. Hanson & Adi Sunderam

Research Summary

Innovation and Productivity

In this stream of research, Professor Steinwender examines how firms adjust their innovative behavior and productivity in response to changes in the external environment. Analyzing Spanish firm-level data, she finds that two mechanisms proposed in the economic... View Details

Faculty & Advisors | MBA

Technology Chris leads MPM Capital’s public market investing as portfolio manager for BioImpact Equities (formerly known as Burrage Capital) and the Oncology Impact Funds. Previously, Chris was a health care analyst at Fidelity... View Details

12 Feb 2008
First Look

First Look: February 12, 2007

manufacturers increased by 5.9% from April 2003 to April 2004). In June 2004, as the newly appointed vice-president of the meals division, Jim Murphy was facing a crisis with one of General Mills' key brands, Hamburger Helper. The metrics... View Details

Keywords: Martha Lagace

09 Apr 2013
First Look

First Look: April 9

http://hbr.org/search/113088-PDF-ENG Harvard Business School Case 813-125 Plastiq The young CEO of a venture-backed startup needs to figure out his go to market strategy and the right profile for his first key sales hires. Should he... View Details

Keywords: Sean Silverthorne

10 Jul 2023
In Practice

The Harvard Business School Faculty Summer Reader 2023

HBS. He coedited the book Tutorials in Operations Research: Emerging and Impactful Topics in Operations. Rosabeth Moss Kanter: Climate change and saving democracy I’ve already read through a tall pile of scientific analyses and alarmist books explaining the climate... View Details

Keywords: by Dina Gerdeman

30 Aug 2016
First Look

August 30, 2016

water treatment company employing membrane technology. In 2004 the company entered the large Middle Eastern market for water treatment but soon encountered problems, including political turbulence. The case ends with demonstrations and an... View Details

Keywords: Carmen Nobel

04 May 2020
Research & Ideas

Predictions, Prophets, and Restarting Your Business

hard decisions about returning to the market. Here’s a common prediction: Social distancing forces people to do more buying online and communicating through social media, thus accelerating a permanent, big shift after the crisis to more... View Details

Keywords: by Frank V. Cespedes

Browse All Articles, Research, & Case Studies - HBS Working Knowledge

Eisenhower, and Robert McNamara. 08 Nov 2024 Op-Ed How Private Investors Can Help Solve Africa's Climate Crisis by John Macomber Africa faces escalating climate risks that threaten its people and businesses. While governments and... View Details

30 Apr 2001
Research & Ideas

Big Companies, Big Opportunities—Big Questions

70 percent market shares in the categories it competes in. "Most companies believe that in times of crisis you have to drop your costs. That typically leads to erosion of consumer value because you... View Details

Keywords: by Julie Jette

21 Nov 2023
Research & Ideas

Employee Negativity Is Like Wildfire. Manage It Before It Spreads.

reconstruing. Repurposing involves reframing the circumstances that are causing the negative emotions in a more positive light, also known as looking at the bright side. One way to think of repurposing is like a mental “making lemonade from lemons” exercise. This... View Details

Keywords: by Kristen Senz

03 Oct 2006
First Look

First Look: October 3, 2006

ABC provides a simpler and more powerful method. Purchase this note: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=106068 Dana Hall: Funding a Mission (A) Harvard Business School Case 306-090 Dana Hall is a private all-girls school in New England... View Details

Keywords: Sean Silverthorne

November 2021 (Revised January 2024)
Case

The Global Great Depression, 1929-1939

By: Alberto Cavallo, Sophus A. Reinert and Federica Gabrieli

The Great Depression was, by far, the worst economic contraction of the twentieth century, and some of the most important ideas about both fiscal and monetary policy in the second half of the century were developed in response to it. The economic collapse, which... View Details

Keywords: Great Depression; Economic Conditions; Unemployment; Homelessness; Financial Crisis; History; Economy; Policy; Poverty; Social Issues; Economic Slowdown and Stagnation

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November 2019 (Revised May 2020)
Case

Collibra

By: Lynda M. Applegate, Jeffrey F. Rayport and Julia Kelley

Founded in 2008 at Vrije Universiteit Brussels, Collibra was a data intelligence company that found product-market fit in the years after the global financial crisis when many companies were under pressure from consumers and governments to improve their data management... View Details

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